The Aviva share price hasn’t done this well since… the 2008 financial crisis!

The Aviva share price has only just got back to where it was in 2008 — and is still far below its 1998 level. Could it be worth considering?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aviva logo on glass meeting room door

Image source: Aviva plc

August has been a good month for FTSE 100 insurer Aviva (LSE: AV). The Aviva share price hit a level last seen in 2008, when the financial crisis was taking hold.

It has been a long road! Still, incredibly, the Aviva share price is barely half what it was in the late 1990s.

Even as a long-term investor, I despair at the thought of putting money into a share and still nursing a large paper loss over a quarter of a century later. Yes, Aviva’s dividend yield of 5.7% is attractive, but share price movements matter too.

Still, as the recent price action shows, Aviva seems to have the wind in its sails now. It has moved up 29% over the past year alone. Could it make sense for investors to consider the share now?

Comparisons can be helpful, but also unhelpful!

First, a word about the price having now come full circle since 2008.

Does that suggest anything about the state of the overall financial market right now, such as that we may be in a similar situation to 2008?

There are some similarities, but there are also a lot of differences. That is true for the market overall and it is certainly the case for Aviva, specifically.

It has really streamlined its business in recent years, selling off multiple operations and having a far clearer strategic focus on its core UK market, as well as several other places.

Aviva is performing strongly

That has only been part of the strategic medicine doled out under current management.

Aviva’s takeover of UK rival Direct Line has added to its already massive UK operation. That should offer economies of scale, but it increases the concentration risk: if the UK general insurance market enters into a period of strong price competition, for example, Aviva will surely be affected.

I also think it is worth waiting to see how the Direct Line acquisition ultimately pans out. The company had a disappointing couple of years before it was taken over.

It remains to be seen whether better management can fix its problems or if too much damage had already been done, for example, when it comes to Direct Line’s reputation with customers.

Despite such concerns, there is no denying that Aviva has been doing very well in recent years. In the first half of this year, compared to the prior year’s equivalent period, the interim dividend grew 10%, underpinned by operating profit up by more than a fifth and what is known as Solvency II own funds generation up by 20%.

One to consider

That means Aviva is throwing off large amounts of surplus cash. That has helped it grow its dividend handsomely in recent years following a cut in 2020.

I see a lot to like here and reckon Aviva is a share worth considering, even after its recent price growth.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Growth Shares

Why the Barclays share price is currently its most undervalued in months

Jon Smith talks through why the Barclays share price has struggled in recent weeks, and flags up reasons why it…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

10.7% yield! Should investors snap up Taylor Wimpey shares before they go ex-dividend on 2 April?

Harvey Jones is stunned by the double-digit yield available from Taylor Wimpey shares. But the FTSE 250 stock comes with…

Read more »

White female supervisor working at an oil rig
Investing For Beginners

Are investors taking a massive gamble with the Shell share price?

Jon Smith mulls the current state of play in the oil market and explains why he thinks further gains for…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Stock market correction 2026: a rare chance to scoop up cheap UK shares?

The UK stock market's officially in a correction after a sharp drop in UK share prices, but our writer sees…

Read more »

Investing Articles

How much do you need in an ISA to aim for a £750 monthly second income?

Harvey Jones crunches the numbers to show how investors could aim for a high-and-rising second income from dividend-paying FTSE 100…

Read more »

Investing Articles

£20,000 invested in a Stocks and Shares ISA over the last year is now worth…

With tax season coming to an end, investors will soon have a fresh £20k allowance for their Stocks and Shares…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Back above 10,000! Is the FTSE 100 index on track again?

The FTSE 100 index has been yo-yoing up and down with the latest news headlines around the oil crisis. Where…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Stock market correction: Is there still time to buy UK shares cheap?

Long-term investors can do well to stay calm through stock market corrections, and even crashes, and pick up shares when…

Read more »