Another stock market crash could be coming. Here’s what I’m doing about it

Share prices have been rising despite geopolitical and economic concerns. Is the market getting complacent? Our writer isn’t waiting to find out.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stack of British pound coins falling on list of share prices

Image source: Getty Images

With the FTSE 100 setting a new record high in July, it’s hardly surprising that there’s little talk of an imminent stock market crash.

And this is precisely why I’m preparing for one.

Getting too comfortable?

Without wishing to state the obvious, the reason why crashes occur is that they’re unexpected. Investors get comfortable, even in the face of consistently bad news. Indeed, geopolitical tensions, armed conflict and social unrest dominate the headlines right now. At an economic level, the cost-of-living crisis shows no sign of abating and prices are on the rise again.

Despite all this, the UK’s top tier has never been higher in terms of valuation. Across the pond, the S&P 500 continues to smash records too. My point is that the market is prepared to look past misery, so long as it’s predictable misery.

But this could easily be the calm before the storm.

The snag is that we won’t know what sort of storm it is until it’s already here.

I’m building a buy list

Now, I don’t know when markets will next crash. But nor does this bother me. Rather than ruminate over what I can’t control, I’ve learned to adopt a different strategy, namely creating a wishlist of stocks I’ve love to buy at a lower price.

One example is fantasy figurine and Warhammer 40K owner Games Workshop (LSE: GAW).

I struggle to see how anyone could label this as anything other than a superb company. We’re talking about a leader in a very lucrative niche market that generates incredible margins year after year. Games Workshop is also in rude financial health, with more cash than debt on its balance sheet.

Quality rarely comes cheap

The trouble is that a stock like this is rarely unpopular, evidenced by the ascent of the share price over the last 10 years or so.

This helps to explain why the shares now trade on a price-to-earnings (P/E) ratio of 30. That’s expensive relative to most UK shares. It could also be risky if the firm encounters problems with its supply chain or discretionary spending continues to fall.

However, there’s no rule to say that the share price can’t keep climbing, especially if the £5.4bn cap is able to continue pushing its IP into new formats such as TV and film and building its presence in relatively untapped parts of the world.

It isn’t immune

Even so, it’s worth noting that the stock nearly halved in value between September 2021 and September 2022. Stakes bought at the low would now be worth roughly 180% more.

This example is precisely why I look forward to the market crashing (or at least wobbling). Being armed with a list prior to a major sell-off means the most essential research is done and dusted. I know what I want, why and what I think a fair price should be.

Whether I get my chance to buy Games Workshop shares in next fire sale remains to be seen. But history tells me I can be fairly confident that opportunities to load up on high-quality UK (and international) stocks will come at some point for anyone comfortable with investing for the long term.

I’m gearing up for the next market crash. Are you?

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Games Workshop Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »