1 year ago I said I’d left it too late to buy BT shares – see how much growth I’ve missed!

Harvey Jones thought he’d missed his moment to buy BT shares this time last year, but history proved him wrong. Should he buy the FTSE 100 stock today?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Businessman using pen drawing line for increasing arrow from 2024 to 2025

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

BT (LSE: BT) shares were top of my watchlist a year ago, and I came close to buying. I thought they looked cheap, with a forward price-to-earnings (P/E) ratio of just 6.75 and a forecast yield of 7.36%. 

That’s exactly the profile of the FTSE 100 stocks I’ve been buying, but I hesitated.

The shares had just jumped 20%, and I convinced myself the moment had passed. It felt like the early stage of a recovery, which is typically the most lucrative part, and I didn’t want to chase it. 

I noted the long-term underperformance, the costly pension liabilities and BT’s £20bn debt pile. UBS had even warned that the dividend could be cut in half. So I stepped back, again. 

Full-year jump

Shortly after, full-year 2023 results landed. I expected a sell-off after a 31% fall in profits, but the market had other ideas. The shares climbed another 10% in a day. 

Chief executive Allison Kirkby hiked the dividend 3.9% and talked up plans to double free cash flow to £3bn by 2030. 

Annoyed at missing that jump, I moved on.

That turned out to be the wrong call. A quick glance at the BT share price one year on hurts like hell. It’s up almmost 40%, comfortably beating the FTSE 100, which climbed a modest 6.2% over the same period. The trailing yield is 4.55%, well above the index average of 3.6%.

Results for the year to 31 March 2024 were mixed. Revenues dipped 2% to £20.4bn, held back by weaker international and handset sales, although Openreach and broadband price rises helped. Adjusted EBITDA rose 1% to £8.2bn, while pre-tax profit increased 12% to £1.3bn, thanks to fewer one-off costs. 

Normalised free cash flow beat forecasts at £1.6bn, and the dividend was increased again, this time by 2% to 8.16p per share. Net debt is down to £15.2bn.

There’s momentum here, and the company is now just a year away from hitting its £2bn free cash flow goal for 2027.

A sector with pitfalls

But telecoms is a tough business. Investment costs are sky-high and competition intense. BT still carries major risks – it’s still got those hefty pension commitments. Its Openreach network bleeds customers amid stiff competition from smaller, nimbler ‘alt-net’ rivals, with a thumping annual decline of 828,000. That’s expected to continue.

BT also faces tougher competition in the mobile market as Vodafone and Three line up a £15bn mega-merger. 

After a strong run for its shares, broker forecasts suggest slower growth ahead. The median 12-month price target sits just under 197p, around 10% above today’s 179p. Add in the yield, and that could deliver a total return of 15%.

Yet analyst sentiment is split. Seven rate the stock a Buy, but four say Hold and four say Sell.

BT shares now trade on a forward price-to-earnings ratio of 9.25. Not quite the screaming bargain they were, but still decent value.

A year ago, I said I’d left it too late. That was a bad call. Now I feel that I’ve really missed out and won’t be buying. Instead, I’ll start looking for the next FTSE 100 recovery play. Let’s hope I’m not kicking myself this time next year, too.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Growth Shares

2 of the cheapest FTSE 100 stocks to consider buying as we hit 2026

Jon Smith calls out a couple of FTSE 100 companies that have fallen in the past year that he believes…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Why Tesla stock outperformed the S&P 500 — again — in 2025

As the Tesla share price shrugs off declining revenues and profits to climb 19%, what kind of further excitement will…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Thinking of investing in the stock market? Keep these basic rules in mind

Investing in the stock market can put investors on the fast track to building wealth and earning passive income. And…

Read more »

piggy bank, searching with binoculars
US Stock

This Dow Jones stock could be a dark horse outperformer for 2026

Jon Smith looks across the pond and spots a Dow Jones company that has fallen by 11% in the past…

Read more »

Investing Articles

Why Greggs shares crashed 40% in 2025

Greggs has more stores than it had a year ago and total sales are higher, so is a 40% discount…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

4 pros and cons of buying Lloyds shares in 2026!

Investors piled into Lloyds shares last year as the bank delivered strong trading numbers in tough conditions. Could the FTSE…

Read more »

Investing Articles

Prediction: AI stocks will rise again in 2026 and Nvidia’s share price will soar to this level

Can Nvidia and other AI stocks continue to perform in 2026? Edward Sheldon believes so. Here, he explains why he’s…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

3 S&P 500 growth stocks that could make index funds looks silly over the next 5 years

Edward Sheldon believes these three high-flying S&P 500 stocks have the potential to smash the market over the next five…

Read more »