This FTSE 250 stock just fell 20% in a week — what should investors do?

Bloomsbury’s share price has crashed after weak earnings. But could this just be a temporary setback for the FTSE 250 newcomer?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A young woman sitting on a couch looking at a book in a quiet library space.

Image source: Getty Images

Bloomsbury Publishing (LSE:BMY) is a relatively recent addition to the FTSE 250. But the stock fell almost 20% after the firm’s full-year results before going on to finish the week 20% down.

While the last year was a difficult one for the company in terms of its financial performance, I think there are a number of reasons to be positive. And investors might not have to wait around too long. 

Weak results

In the 12 months leading up to the end of February 2025, Bloomsbury’s revenues climbed 5%. By itself, that’s not a bad result, but there were some concerning signs beneath the surface. 

While total revenues in the company’s academic publishing division were up, this was largely due to the acquisition of Rowman & Littlefield. Organic sales, by contrast, fell 10%.

Bloomsbury attributed this to the increasing shift from print publications to digital ones. Academic happens to be my industry and from what I can see, that trend is very unlikely to reverse in the future. 

Another source of concern was a 22% decline in pre-tax profits. The firm put this down to higher costs of sales, administration, and distribution. 

With inflation in the UK starting to pick up, investors should keep an eye on the potential threat to the company’s margins. This is also something to take seriously. 

Bloomsbury’s results are underwhelming. But I think the market might be overreacting to the latest news and missing some important positives in both the long term and the short term. 

Positive catalysts

Over the long term, one of the major reasons for optimism is Bloomsbury’s intellectual property and agreements with its authors. Its most obvious asset is the Harry Potter series. 

This is something I underestimated when I first looked at the stock. With the last novel released in 2007, it’s easy to think the ongoing appeal of the franchise is limited, but I think this is a mistake. 

While people aren’t queueing outside bookshops for the latest releases, there’s a steady series of companion books that are proving popular. And new releases are on the way later this year. 

The biggest positive, though, is Sarah J. Maas. There wasn’t a release from Bloomsbury’s best-selling author in the last year, but the next book in the A Crown of Thorns and Roses series is on the way.

I think this is a reason to be extremely positive about the next year for the FTSE 250 company. And with a total of six books currently under contract, this has a longer-term significance as well. 

In other words, while the most recent year has been relatively quiet, the pipeline looks strong. So with the stock falling sharply, I think this is one to consider buying. 

Ups and downs

Bloomsbury isn’t exactly a cyclical business. But with no Sarah J. Maas publication in the last 12 months, I think there’s reason to believe the last year has been unusually bad. 

I expect this to change in the relatively near future. And with a strong catalogue, I see the falling share price as a potential buying opportunity investors should consider seriously.

Stephen Wright has positions in Bloomsbury Publishing Plc. The Motley Fool UK has recommended Bloomsbury Publishing Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

£15,000 invested in red-hot Scottish Mortgage shares 1 month ago is now worth…

Scottish Mortgage shares are having a moment, and Harvey Jones says it's mostly down to its exposure to Elon Musk's…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Are IAG shares the ultimate FTSE 100 volatility play? 

IAG shares ended last week on a high, and has held up pretty well during the Middle East crisis. But…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Will the stock market go off like a rocket on Monday?

Middle East turmoil is yet to trigger a full-blown stock market crash. Harvey Jones says the recent recovery could have…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Here’s what £15,000 invested in Taylor Wimpey shares on Thursday is worth today…

Investors holding Taylor Wimpey shares finally had something to celebrate on Friday as the beaten-down FTSE 250 housebuilder rallied. What…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much would it take to turn an ISA into a £1,000-a-month passive income machine?

Focusing on dividend shares in well-known, big companies, what would it take for someone to target a four-figure monthly passive…

Read more »

Female Tesco employee holding produce crate
Investing Articles

2 reasons a stock market crash could be a good thing!

Our writer does not know when the next stock market crash might arrive. But he hopes that, whenever it does,…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How much do I need in a Stocks and Shares ISA to target a £13,400 annual income?

£13,400 is the minimum required income for retirement. But how big does a Stocks and Shares ISA need to be…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Want to aim for £31,353 more than the State Pension? A SIPP could be the answer

The State Pension offers a safety net, but here’s why you could consider a Self-Invested Personal Pension (SIPP) for a…

Read more »