2 cheap shares to consider as Trump shocks markets

Dr James Fox examines several cheap shares, on paper at least, as markets experience a broad sell-off in reaction to Trump’s tariffs.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

piggy bank, searching with binoculars

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Cheap shares can power our portfolios forward. So, let’s have a look at two companies that could be fundamentally undervalued by the market and may experience supportive trends from the emerging macroeconomic environment.

Pawn shops

EZCORP (NASDAQ:EZPW) could be an intriguing investment opportunity. The company operates in the pawn industry, which typically performs well during economic uncertainty.

With Trump’s tariffs and recession risks potentially growing, demand for pawn services may rise as consumers seek alternative financing options. EZCORP’s strong fiscal 2024 performance, including record revenues and a 20% increase in adjusted diluted earnings per share (EPS), highlights its resilience and growth potential.

The stock appears to be priced attractively, with a price-to-earnings (P/E) ratio of 13.7 times for 2024, dropping to an estimated 9.2 times by 2028. This is significantly lower than the index average, suggesting undervaluation.

In line with this, consensus EPS growth rates are solid, with a projected increase of 15.62% by September 2025 and steady growth thereafter. The company’s expansion into Latin America also provides diversification and growth opportunities.

However, like any investment, risks remain. EZCORP has a high net debt position, with $569.3m in total debt against $174.51m in cash. This leverage could limit financial flexibility.

For patient investors, EZCORP may offer a compelling mix of value and growth, especially during economic turbulence. It’s actually a stock I’ve recently added to my portfolio.

A cheap European airline

I keep banging on about Jet2 (LSE:JET2) at the moment. But I’m a big fan of the stock. It’s currently trading at an enterprise value-to-EBITDA (earnings before interest, taxation, depreciation, and amortisation) ratio of 0.85, with some of its peers trading at a 400% premium to this. It’s got a lot of cash — £2.3bn in net cash — providing financial flexibility.

Of course, there are risks. The company faces rising costs, including higher wages, National Insurance contributions, and sustainable aviation fuel mandates, which could pressure margins. However, I’m willing to overlook some of these due to its incredibly strong relative valuation.

What’s more, I believe we may see some supportive trends in fuel prices. Aviation fuel typically represents around 25% of costs for airlines, and thankfully, fuel prices have retreated a lot from their highs. This impacts lower margin airlines and tour operators like Jet2 more than others. Brent crude prices sank after Trump’s tariffs. This may boost earnings slightly through the coming quarters — although the company does hedge this cost, like its peers.

Investors will want to keep an eye on its fleet transformation programme. Jet2 has committed to replacing older aircraft with up to 146 Airbus A321neo planes. This will offer increased operational efficiency. What’s more, the business plans to maintain annual capital expenditure at £833m. As a ratio, this sits below industry averages.

It’s a stock I’ve been topping up on. It might be low on momentum, but it’s my favourite UK stock right now.

James Fox has positions in EZCORP, Inc and Jet2 plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 35% in 2 months! Should I buy NIO stock at $5?

NIO stock has plunged in recent weeks, losing a third of its market value despite surging sales. Is this EV…

Read more »

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could 2026 be the year when Tesla stock implodes?

Tesla's 2025 business performance has been uneven. But Tesla stock has performed well overall and more than doubled since April.…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 184% this year, what might this FTSE 100 share do in 2026?

This FTSE 100 share has almost tripled in value since the start of the year. Our writer explains why --…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »