I asked ChaGPT to name a top UK dividend stock for my 2025 ISA – and was thrilled!

Harvey Jones asked artificial intelligence to name a dividend stock he might consider buying for his Stocks and Shares ISA. And guess what?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

UK supporters with flag

Image source: Getty Images

I’m looking to take advantage of the FTSE 100 dip to buy a dividend stock or two for this year’s Stocks and Shares ISA. I’ve done a lot of research but fancied a second opinion. So I called in artificial intelligence.

Like a lot of people, I like to play around with ChatGPT, but never take its conclusion seriously. As the chatbot itself confesses, it makes mistakes.

It also admits it’s not a stock-tipping service. Since I would never rely on a robot, that’s fine by me. Ultimately, I use my own judgement

It gave me three FTSE 100 shares

I told my robot buddy I was looking for a stock yielding at least 4%, with a track record of increasing shareholder payouts. Ideally, I wanted something trading at a reasonable valuation. A spot of potential share price growth would be nice too. ChatGPT said: “No problem!”

Then it picked FTSE 100 insurer Legal & General Group, which was a problem, because I both own it and have written about it a lot lately.

I asked again and got Taylor Wimpey, which I also own and have written about a lot. So I asked ChatGPT to give it a third shot and this time it suggested insurer Phoenix Group Holdings (LSE: PHNX). Which I also own! I was thrilled to see AI and I are on the same page when it comes to dividend shares. That has to be a good thing, right? Maybe, although it’s clear the AI is just aggregating the views of real humans who write about stocks.

Still, I haven’t actually written about Phoenix lately, so here goes.

Inevitably, ChatGPT immediately zoned in on its stunning 10.2% yield, the highest on the FTSE 100. It also highlighted its “strong track record of progressive dividend increases and plans to continue delivering sustainable payouts”.

It added: “In its full-year 2023 results, Phoenix announced a 3% increase in its annual dividend, in line with its commitment to steady, inflation-beating income for shareholders.”

Phoenix publishes 2024 results on 17 March, so we’ll know on Monday whether it’s still sticking to that commitment.

Double-digit yields are famously fragile. While the board remains committed to shareholder payouts, I wouldn’t be surprised to see it freeze or cut the dividend unless conditions improve.

Will the share price ever grow?

Continued stock market volatility will hammer the value of the massive £290bn of assets Phoenix manages. But as ChatGPT points out, it has a trick up its sleeve. It specialises in managing closed-book life insurance and pension funds, which “means it generates steady, predictable cash flows, even in uncertain economic conditions.”

My chatbot chum also highlighted a reasonable price-to-earnings ratio of around nine. That seemed low to me. On checking, I get 15.5 times. Like ChatGPT says, it can make mistakes.

I was wary when I bought Phoenix last year. The stock has fallen 10% in the last six months, although it’s flat over one year.

I think Phoenix is worth considering for income seekers, but despite owning the stock, I’m not expecting much share price growth in the next few years.

I will look elsewhere for my ISA dividend stock purchase. Maybe one with a lower yield, and higher growth prospects. And this time I’ll do my own research.

Harvey Jones has positions in Legal & General Group Plc, Phoenix Group Plc, and Taylor Wimpey Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »