1 FTSE share I’m eyeing — and 1 I’m avoiding

With lots of FTSE companies reporting earnings, this writer is on the hunt for opportunities for his portfolio. What’s he found?

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This is the time of year when a lot of companies unveil their performance in the prior year. Last week saw quite a few FTSE 100 and FTSE 250 firms unveil their annual results for 2024.

Some, it has to be said, were much more impressive than others.

Ocado: some promise, but a long way to go

One FTSE 250 firm that reported its results, only to be met by a big share price fall in response, was Ocado (LSE: OCDO).

The results were what we have come to expect from the business.

Lots of talk about potential? Yes. Explanations of how the business is gearing up for long-term performance? Yes.

Profits? No.

The loss-making firm continues to burn cash.

For now, I still regard its capital-intensive business model as unproven when it comes to profitability. So, for now, I am avoiding the shares.

But while I have long been bearish about the prospects for Ocado, the results did also provide a few potentially promising points to chew over.

One is ongoing solid growth: both the retail joint venture with Marks & Spencer and the outsourcing services business offered to retailers globally continue to grow revenues at pace. That could lay the foundations for long-term success.

I was also struck by the company’s forecast that it will turn cash flow positive within the next couple of years. I will believe it when I see it, but that could be a game changer for the FTSE firm’s investment case.

So, although I am avoiding Ocado shares for now, I will be keeping an eye on its business performance.

WPP: adapting to a changing world

Who would want to be in advertising right now?

Some clients are spending less, whole markets like China are weak, and AI threatens to replace a lot of what has traditionally been done by ad agencies.

When agency network WPP (LSE: WPP) unveiled its full-year results, the share price dropped like a lead bomb in response.

In some ways I understand that.

Revenues are set to decline. The company has reduced its workforce by thousands. That is not typically a sign of strength.

But that partly reflects its increased use of AI. AI is a threat to some of WPP’s creative activities — but I also reckon it could help the firm cut costs substantially. That could be good for profits.

Meanwhile, WPP has a huge business, a large global client base, and is one of the advertising industry leaders.

It kept its annual dividend per share, but given the weakened share price, that equates to a dividend yield of 6.1%. That is well in excess of the current FTSE 100 average.

I did not think WPP’s results were too bad but its shares got hammered by the City and sunk to a four-year low.

That could potentially offer me an attractive buying opportunity.

But I am still wondering whether I am missing something other investors are very worried about, so I am eyeing WPP as a potential addition to my portfolio — but do not yet plan to make a move.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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