1 FTSE share I’m eyeing — and 1 I’m avoiding

With lots of FTSE companies reporting earnings, this writer is on the hunt for opportunities for his portfolio. What’s he found?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

This is the time of year when a lot of companies unveil their performance in the prior year. Last week saw quite a few FTSE 100 and FTSE 250 firms unveil their annual results for 2024.

Some, it has to be said, were much more impressive than others.

Ocado: some promise, but a long way to go

One FTSE 250 firm that reported its results, only to be met by a big share price fall in response, was Ocado (LSE: OCDO).

The results were what we have come to expect from the business.

Lots of talk about potential? Yes. Explanations of how the business is gearing up for long-term performance? Yes.

Profits? No.

The loss-making firm continues to burn cash.

For now, I still regard its capital-intensive business model as unproven when it comes to profitability. So, for now, I am avoiding the shares.

But while I have long been bearish about the prospects for Ocado, the results did also provide a few potentially promising points to chew over.

One is ongoing solid growth: both the retail joint venture with Marks & Spencer and the outsourcing services business offered to retailers globally continue to grow revenues at pace. That could lay the foundations for long-term success.

I was also struck by the company’s forecast that it will turn cash flow positive within the next couple of years. I will believe it when I see it, but that could be a game changer for the FTSE firm’s investment case.

So, although I am avoiding Ocado shares for now, I will be keeping an eye on its business performance.

WPP: adapting to a changing world

Who would want to be in advertising right now?

Some clients are spending less, whole markets like China are weak, and AI threatens to replace a lot of what has traditionally been done by ad agencies.

When agency network WPP (LSE: WPP) unveiled its full-year results, the share price dropped like a lead bomb in response.

In some ways I understand that.

Revenues are set to decline. The company has reduced its workforce by thousands. That is not typically a sign of strength.

But that partly reflects its increased use of AI. AI is a threat to some of WPP’s creative activities — but I also reckon it could help the firm cut costs substantially. That could be good for profits.

Meanwhile, WPP has a huge business, a large global client base, and is one of the advertising industry leaders.

It kept its annual dividend per share, but given the weakened share price, that equates to a dividend yield of 6.1%. That is well in excess of the current FTSE 100 average.

I did not think WPP’s results were too bad but its shares got hammered by the City and sunk to a four-year low.

That could potentially offer me an attractive buying opportunity.

But I am still wondering whether I am missing something other investors are very worried about, so I am eyeing WPP as a potential addition to my portfolio — but do not yet plan to make a move.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

ISA or SIPP? Here’s 1 advantage and 1 disadvantage of both

SIPPs and Stocks and Shares ISAs both have potentially attractive features, as well as downsides. Christopher Ruane looks at some…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

£1,000 invested in Lloyds shares 6 weeks ago is now worth…

Lloyds shares have been on a huge run in the last couple of years. But is a 15% pullback in…

Read more »

Man smiling and working on laptop
Investing Articles

After the FTSE 100’s slump, these bargain shares are calling!

Are you on the lookout for top cheap stocks to buy? Royston Wild reveals three FTSE 100 value shares he's…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Worried about a stock market crash? Here are 2 things you should know

A stock market crash may look plausible, but it’s far from a done deal. Still, if markets do wobble, I…

Read more »

piggy bank, searching with binoculars
Investing Articles

This FTSE 100 stock soared 900% — but after a 25% crash, is the rally over?

After blowing away the FTSE 100 in 2025, this miner has hit turbulence in 2026 — Andrew Mackie investigates what’s…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much do I need in an ISA for a £700 second income?

Investing in dividend shares can be a great way to target a second income from a Stocks and Shares ISA.…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

If there’s a stock market crash this week, will you be ready?

Christopher Ruane explains why he's not phased by the inevitability of a stock market crash -- but is actively preparing…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

£15,000 invested in Diageo shares 3 weeks ago is now worth…

Bad times for Diageo shares! The last three weeks have seen yet another drop, but is this a time to…

Read more »