Is the Diageo share price facing a lost decade?

The Diageo share price is down around a fifth over the past five years. Our writer sees some grounds for concern. As an investor, will he keep the faith?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For many years, I was enthusiastic about the investment case for brewer and distiller Diageo (LSE: DGE) – but not the share price. Too many other investors seemed to share my enthusiasm for the company, keeping the price above what I thought was an attractive buying level.

Then, the Diageo share price fell to what I thought was a decent point to buy – so I did.

Since then? It has basically kept falling. Sure it has moved about, but the long-term trend is not good. Over a year, down 15%. Over five years, down 19%.

Should you invest £1,000 in BT right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if BT made the list?

See the 6 stocks

Created with Highcharts 11.4.3Diageo Plc PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

As an investor, I see the value of trying to understand why other investors take the opposite view to me.

So far I have seen a lower Diageo share price as a temporary setback. But now I am wondering, might we be facing a lost decade?

Long-term underperformance

That might sound far-fetched, but bear in mind that the share is already significantly below where it was five years ago. In fact, it now stands where it did back in 2017. So it is not far off a lost decade already.

It does have a dividend and indeed that has grown annually for over three decades. The 3.3% yield looks attractive to me, although it is slightly below the average of Diageo’s FTSE 100 peers. And given the inflation we have seen over recent years, in real terms, Diageo has been a dog of late.

Seven or eight years in, can I write this off as a blip? Or am I kidding myself about what is really going on here?

Big challenges and no easy answers

The short-term explanation for Diageo’s woes has been pretty straightforward. People were boozing away during the pandemic lockdowns but things are on more of a normal footing now and economic challenges in Latin America have hurt sales there.

Stepping back, though, I see other warning signs of a potential step change in business expectations. Younger generations are drinking less alcohol than their parents and grandparents did. Beer sales are in long-term decline, while demand for pricy spirits is being buffeted by economic weakness in key markets.

As if that was not bad enough, recent reports of supply challenges for Guinness in England have got me scratching my head. I have not witnessed them first hand and when ordering a pint of the dark stuff at a pub in Inverness last month, the barman said supply was as normal.

But can it really be that Diageo has supply chain challenges in delivering a drink it (or its forebears) have been brewing for over 260 years? That hardly inspires confidence in management.

I’m getting nervous – and curious

Still, I am a long-term investor.

With over 8,700 years left on Guinness’ lease at its St. James’s Gate brewery in Dublin, that is just as well!

Diageo remains solidly profitable. It has expanded into non-alcoholic drinks such as Seedlip to try and meet shifting consumer demands. Its unique premium brands and production sites give it a strong competitive advantage.

On current form, we may indeed be seven or eight years into a lost decade for the Diageo share price. Over time, though, I believe its value will out – so I plan to hold my shares.

Should you buy BT now?

Don’t make any big decisions yet.

Because Mark Rogers — The Motley Fool UK’s Director of Investing — has revealed 5 Shares for the Future of Energy.

And he believes they could bring spectacular returns over the next decade.

Since the war in Ukraine, nations everywhere are scrambling for energy independence, he says. Meanwhile, they’re hellbent on achieving net zero emissions. No guarantees, but history shows...

When such enormous changes hit a big industry, informed investors can potentially get rich.

So, with his new report, Mark’s aiming to put more investors in this enviable position.

Click the button below to find out how you can get your hands on the full report now, and as a thank you for your interest, we’ll send you one of the five picks — absolutely free!

Grab your FREE Energy recommendation now

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

C Ruane has positions in Diageo Plc. The Motley Fool UK has recommended Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Our best passive income stock ideas

Do you like the idea of dividend income?

The prospect of investing in a company just once, then sitting back and watching as it potentially pays a dividend out over and over?

If you’re excited by the thought of regular passive income payments, as well as the potential for significant growth on your initial investment…

Then we think you’ll want to see this report inside Motley Fool Share Advisor — ‘5 Essential Stocks For Passive Income Seekers’.

What’s more, today we’re giving away one of these stock picks, absolutely free!

Get your free passive income stock pick

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Here’s how a £20k ISA could produce £1,580 of passive income in the next year

A Stocks and Shares ISA stuffed with dividend shares can be a lucrative source of passive income. Christopher Ruane explains…

Read more »

Investing Articles

Prediction: 12 months from now, £5,000 invested in Tesla stock could be worth…

Tesla stock has endured a miserable year so far, falling by 29%. Muhammad Cheema takes a look at how it…

Read more »

Investing Articles

See what £10,000 invested in Tesla shares at their mid-December peak is worth today 

As the world absorbs the full scale of Donald Trump's tariffs, Tesla shares are reeling. Investors who bought the stock…

Read more »

Hand flipping wooden cubes for change wording" Panic " to " Calm".
Dividend Shares

2 ‘safe’ LSE dividend stocks to consider as global markets sell off

As global markets experience high levels of volatility due to economic uncertainty, investors are piling into these ‘safe-haven’ dividend stocks.

Read more »

Investing Articles

US stock market rout: an unmissable opportunity for investors?

His tech-heavy portfolio has been smashed by Trump’s tariffs. However, Dr James Fox believes there could be some opportunities in…

Read more »

Investing Articles

After a 13% ‘Trump tariff’ fall, is the Barclays share price too cheap to miss?

Does the Barclays share price fall mean we should all panic and run screaming from the stock market? Nah, of…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

2 investment trusts to consider for a Stocks and Shares ISA

These two investment trusts have a different focus -- but our writer sees both as worth considering, one more for…

Read more »

Investing Articles

Deutsche Bank reiterates Buy rating on 9.6% yielding FTSE 250 stock that was “most shorted in UK”

Our writer investigates why a major broker remains optimistic about a FTSE 250 stock that was once the most shorted…

Read more »