How to aim for a reliable 6% dividend yield when picking stocks

Mark Hartley outlines his strategy to identify top-quality stocks with high dividend yields and strong fundamentals for consistent income.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

DIVIDEND YIELD text written on a notebook with chart

Image source: Getty Images

When considering dividend yields, UK investors tend to get wary around the 7% mark. This is often thought of as an area where the sustainability of payments is questionable. If a company is allocating too much cash to dividends it can lead to operational issues and weaker performance.

At that point, dividends are usually cut, leaving shareholders disgruntled. This in turn dissuades new investment, leading to a downward spiral.

There is the occasional exception to the rule but it’s considered a good estimate to go on with.

With that in mind, I prefer to aim for an average yield of around 6% to stay on the safe side. Yields in such a portfolio may occasionally stray above 7% but generally level out.

Look beyond the yield

Even a yield below 7% doesn’t guarantee anything as the company may still struggle to cover payments. To truly assess the sustainability of payments, it helps to check debt and free cash flow.

Companies spend their free cash in different ways. It can be saved up, used to reduce debt, spent on share buybacks, or used to pay dividends. 

Debt isn’t a problem so long as interest payments are covered. If not, dividends could face the chopping block. But with cash flowing and debt well covered, there’d be little reason to cut dividends.

Don’t forget to diversify

Businesses in similar industries tend to have similar financials. So when looking for sustainable yields, an investor may end up picking four insurance companies. Sure, they may all be reliable dividend payers but the portfolio would be too exposed to one sector.

It would be better to pick the most reliable high-yield dividend stock from four different industries. Diversification is all about balance.

Two examples

Consider National Grid and ITV (LSE: ITV). They operate in different sectors with consistently high yields and dividend coverage ratios above two.

As the UK’s main gas and electricity supplier, National Grid is a company that enjoys consistent demand and stable revenue. Its operations are well regulated, so it tends to be quite stable, with annual dividends increasing consistently for over 20 years.

But it faces pressure from energy price caps and costly upgrades to meet decarbonisation goals. This has resulted in growing debt, a problem compounded by rising interest rates. With cash flow dwindling, it recently cut dividends by 15%.

ITV, on the other hand, has enjoyed growing equity while reducing its debt lately. It lacks the solid payment track record of National Grid but enjoys steady cash flow. This lessens the chance of dividend cuts, making the 7% yield attractive.

Competition is fierce, though, with the likes of Netflix, Disney, and Amazon muscling in on the digital streaming market. While ITV continues to extract decent value from its Studios arm, profits are at risk from losses in streaming.

This partially contributed to a minor revenue decline in 2023, from £3.73bn to 3.62bn. But its first-half 2024 results show some recovery, with revenue up 2.4% and profit margins soaring to 17% from 2.6% a year earlier.

These examples show how dividend stocks can differ, yet both remain popular options and worth considering as part of an income portfolio.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Mark Hartley has positions in ITV, National Grid Plc, and Netflix. The Motley Fool UK has recommended Amazon, ITV, and National Grid Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

How much is needed in a SIPP to target a £25,095.20 annual income

Harvey Jones says building a portfolio of top UK stocks in a SIPP can help build a passive income that's…

Read more »

Diverse group of friends cheering sport at bar together
Investing Articles

How could the latest Barclays share buybacks impact investors?

After a further 26.7m in buybacks, Mark Hartley looks at how the development could impact the Barclays share price and…

Read more »

UK supporters with flag
Investing Articles

The BP share price is on fire! Is there still time to buy?

Harvey Jones says the BP share price is climbing again today, after profits more than doubled in the first quarter.…

Read more »

British union jack flag and Parliament house at city of Westminster in the background
Investing Articles

£5,000 invested in a FTSE 100 index tracker 3 years ago is now worth…

The FTSE 100 index has been on fire in recent years. Yet this Footsie stock has crashed 33% in 12…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Will BAE Systems shares soar with its foray into the ‘space industry’?

A new announcement from BAE Systems shares could have a big impact on the shares. Our Foolish author takes a…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

2 bank shares to consider buying before Lloyds in May

Lloyds shares have made investors wealthier recently. But our writer thinks these two bank stocks have significantly more growth potential.

Read more »

Investing Articles

Where next for the Barclays share price, after Q1 fails to inspire?

I've been eagerly awaiting first-quarter bank results season. But judging by the Barclays share price reaction, sentiment appears lukewarm.

Read more »

Red lorry on M1 motorway in motion near London
Investing Articles

Is this little-known $5 stock the next Tesla?

An obscure Nasdaq growth stock has some similarities with an early Tesla. Should I have a punt in case it…

Read more »