Here’s the worst thing to do in a stock market crash (it isn’t selling)

When the stock market falls sharply – as it does from time to time – selling is often a bad idea. But Stephen Wright can think of something worse.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Every so often, the stock market crashes. Trying to predict when this will happen is usually futile and there’s only so much anyone can do to prepare. 

Investors like to repeat Warren Buffett’s instruction to “be greedy when others are fearful” to themselves. But this is one of those instructions that’s fine in theory, but the reality is often different.

Don’t sell?

When share prices start going down quickly, it can be tempting to try and limit the damage by selling before they go lower. But this is a very risky strategy. 

Just as nobody knows when stocks will crash, nobody knows when they will recover. And the start of the turnaround is usually when the share price climbs the fastest.

Nobody buys shares with the intention of selling them at a lower price. But these events have a way of getting people to make decisions they might later come to regret.

Despite this, I don’t think selling is the worst thing an investor can do in a stock market crash. It can be a bad idea, but there’s something much worse available.

Don’t panic!

In my view, the worst thing someone can do in a stock market crash is panic. Avoiding this might be easier said than done, but I think it’s the one thing that can’t possibly be of any help. 

When share prices are volatile, it’s more important than ever to keep a clear head and make reasoned decisions. And panicking can only get in the way of this. 

Even selling can be a good idea – as Warren Buffett’s investment in American Airlines (NASDAQ:AAL) shows. After buying the stock at around $45 per share in 2017, Buffett sold the last of it in 2020 at $12 per share.

The stock subsequently doubled in 2021, which makes Buffett’s decision to sell look like a bad one. But there’s a lot more going on beneath the surface than this simplistic observation reveals. 

Selling in a market crash

Between 2019 and 2021, American Airlines saw its long-term debt increase by around 66%. And it ultmiately needed assistance from the government to prevent the firm from going bankrupt.

At the time, Buffett reasoned that if the airline had Berkshire Hathaway as an investor, the required cash might not be forthcoming. Their cash-rich major shareholder might be required to step in instead.

It’s worth noting that American Airlines still hasn’t fully recovered from the effects of the pandemic. Its long-term debt is still higher than it was in 2019 and the share count has kept increasing. 

The prospect of falling oil prices should help bring down costs in 2025. But Buffett may well have been wise to get Berkshire Hathaway out of harm’s way by selling when the stock was near its lows. 

Keep calm and keep investing

Buffett decided to sell shares in American Airlines and the other major US carriers near their lows. This may or may not turn out to have been a good decision – and maybe we’ll never know. 

What I am convinced of, though, is that Buffett absolutely made a calculated decision. And I think this is the key – in a stock market crash, I think the worst thing an investor can do is panic.

Stephen Wright has positions in Berkshire Hathaway. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Recently released: December’s higher-risk, high-reward stock recommendation [PREMIUM PICKS]

Fire ideas will tend to be more adventurous and are designed for investors who can stomach a bit more volatility.

Read more »

Abstract 3d arrows with rocket
Growth Shares

Will the SpaceX IPO send this FTSE 100 stock into orbit?

How can British investors get exposure to SpaceX? Here is one FTSE 100 stock that might be perfect for those…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

Could drip-feeding £500 into the FTSE 250 help you retire comfortably?

Returns from FTSE 250 shares have rocketed to 10.6% over the last year. Is now the time to plough money…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

How much does one need in an ISA for £2,056 monthly passive income?

The passive income potential of the Stocks and Shares ISA is higher than perhaps all other investments. Here's how the…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

The best time to buy stocks is when they’re cheap. Here’s 1 from my list

Buying discounted stocks can be a great way to build wealth and earn passive income. But investors need to be…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Martin Lewis just explained the stock market’s golden rule

Unlike cash, the stock market can quietly turn lump sums into serious wealth. So, what’s the secret sauce that makes…

Read more »

Close-up of British bank notes
Investing Articles

£5,000 invested in Greggs shares at the start of 2025 is now worth…

This year's been extremely grim for FTSE 250-listed Greggs -- but having slumped more than 40%, could its shares be…

Read more »

Investing Articles

Looking for shares to buy as precious metals surge? 3 things to remember!

Gold prices have been on a tear. So has silver. So why isn't this writer hunting for shares to buy…

Read more »