Here’s the worst thing to do in a stock market crash (it isn’t selling)

When the stock market falls sharply – as it does from time to time – selling is often a bad idea. But Stephen Wright can think of something worse.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.

Image source: Getty Images

Every so often, the stock market crashes. Trying to predict when this will happen is usually futile and there’s only so much anyone can do to prepare. 

Investors like to repeat Warren Buffett’s instruction to “be greedy when others are fearful” to themselves. But this is one of those instructions that’s fine in theory, but the reality is often different.

Don’t sell?

When share prices start going down quickly, it can be tempting to try and limit the damage by selling before they go lower. But this is a very risky strategy. 

Just as nobody knows when stocks will crash, nobody knows when they will recover. And the start of the turnaround is usually when the share price climbs the fastest.

Nobody buys shares with the intention of selling them at a lower price. But these events have a way of getting people to make decisions they might later come to regret.

Despite this, I don’t think selling is the worst thing an investor can do in a stock market crash. It can be a bad idea, but there’s something much worse available.

Don’t panic!

In my view, the worst thing someone can do in a stock market crash is panic. Avoiding this might be easier said than done, but I think it’s the one thing that can’t possibly be of any help. 

When share prices are volatile, it’s more important than ever to keep a clear head and make reasoned decisions. And panicking can only get in the way of this. 

Even selling can be a good idea – as Warren Buffett’s investment in American Airlines (NASDAQ:AAL) shows. After buying the stock at around $45 per share in 2017, Buffett sold the last of it in 2020 at $12 per share.

The stock subsequently doubled in 2021, which makes Buffett’s decision to sell look like a bad one. But there’s a lot more going on beneath the surface than this simplistic observation reveals. 

Selling in a market crash

Between 2019 and 2021, American Airlines saw its long-term debt increase by around 66%. And it ultmiately needed assistance from the government to prevent the firm from going bankrupt.

At the time, Buffett reasoned that if the airline had Berkshire Hathaway as an investor, the required cash might not be forthcoming. Their cash-rich major shareholder might be required to step in instead.

It’s worth noting that American Airlines still hasn’t fully recovered from the effects of the pandemic. Its long-term debt is still higher than it was in 2019 and the share count has kept increasing. 

The prospect of falling oil prices should help bring down costs in 2025. But Buffett may well have been wise to get Berkshire Hathaway out of harm’s way by selling when the stock was near its lows. 

Keep calm and keep investing

Buffett decided to sell shares in American Airlines and the other major US carriers near their lows. This may or may not turn out to have been a good decision – and maybe we’ll never know. 

What I am convinced of, though, is that Buffett absolutely made a calculated decision. And I think this is the key – in a stock market crash, I think the worst thing an investor can do is panic.

Stephen Wright has positions in Berkshire Hathaway. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Is NIO stock the next Tesla?

The NIO share price is up by more than 100% in the past year. Might this Chinese EV firm be…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »