Here’s the worst thing to do in a stock market crash (it isn’t selling)

When the stock market falls sharply – as it does from time to time – selling is often a bad idea. But Stephen Wright can think of something worse.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Every so often, the stock market crashes. Trying to predict when this will happen is usually futile and there’s only so much anyone can do to prepare. 

Investors like to repeat Warren Buffett’s instruction to “be greedy when others are fearful” to themselves. But this is one of those instructions that’s fine in theory, but the reality is often different.

Don’t sell?

When share prices start going down quickly, it can be tempting to try and limit the damage by selling before they go lower. But this is a very risky strategy. 

Just as nobody knows when stocks will crash, nobody knows when they will recover. And the start of the turnaround is usually when the share price climbs the fastest.

Nobody buys shares with the intention of selling them at a lower price. But these events have a way of getting people to make decisions they might later come to regret.

Despite this, I don’t think selling is the worst thing an investor can do in a stock market crash. It can be a bad idea, but there’s something much worse available.

Don’t panic!

In my view, the worst thing someone can do in a stock market crash is panic. Avoiding this might be easier said than done, but I think it’s the one thing that can’t possibly be of any help. 

When share prices are volatile, it’s more important than ever to keep a clear head and make reasoned decisions. And panicking can only get in the way of this. 

Even selling can be a good idea – as Warren Buffett’s investment in American Airlines (NASDAQ:AAL) shows. After buying the stock at around $45 per share in 2017, Buffett sold the last of it in 2020 at $12 per share.

The stock subsequently doubled in 2021, which makes Buffett’s decision to sell look like a bad one. But there’s a lot more going on beneath the surface than this simplistic observation reveals. 

Selling in a market crash

Between 2019 and 2021, American Airlines saw its long-term debt increase by around 66%. And it ultmiately needed assistance from the government to prevent the firm from going bankrupt.

At the time, Buffett reasoned that if the airline had Berkshire Hathaway as an investor, the required cash might not be forthcoming. Their cash-rich major shareholder might be required to step in instead.

It’s worth noting that American Airlines still hasn’t fully recovered from the effects of the pandemic. Its long-term debt is still higher than it was in 2019 and the share count has kept increasing. 

The prospect of falling oil prices should help bring down costs in 2025. But Buffett may well have been wise to get Berkshire Hathaway out of harm’s way by selling when the stock was near its lows. 

Keep calm and keep investing

Buffett decided to sell shares in American Airlines and the other major US carriers near their lows. This may or may not turn out to have been a good decision – and maybe we’ll never know. 

What I am convinced of, though, is that Buffett absolutely made a calculated decision. And I think this is the key – in a stock market crash, I think the worst thing an investor can do is panic.

Stephen Wright has positions in Berkshire Hathaway. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Investors love National Grid shares. Are they mad?

Investors can't get enough of National Grid shares, and they've been handsomely rewarded for their loyalty. But Harvey Jones is…

Read more »

Investing Articles

7.7% yield! These 3 dazzling dividend shares could generate a £1,573 passive income in an ISA

Harvey Jones picks out three FTSE 100 dividend shares that offer absolutely stellar yields, and a surprising amount of capital…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

£5,000 invested in UK shares at the start of 2025 is now worth…

UK shares have been a fantastic investment in 2025, with some almost tripling since January! But can these winners keep…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s how to invest £5,000 in an ISA for a 7% dividend yield

There are over 90 UK shares paying a dividend yield of 7%, or more. But how can you tell which…

Read more »

Investing Articles

1 investment trust from the London Stock Exchange to check out in 2026

Find out why our writer thinks this investment trust -- which holds SpaceX and is listed on the London Stock…

Read more »

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

Here’s how much a £20,000 Stocks and Shares ISA can be worth after 10 years of investing

Not using the Stocks and Shares ISA annual allowance is a critical mistake that could cost investors over £340,000 in…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

As the Lloyds share price heads towards a pound, is it still a bargain?

The Lloyds share price has been on a roll over the past few years. Our writer gives his take on…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »