2 FTSE 100 shares I plan to avoid like the plague in 2025

Mark Hartley identifies two FTSE 100 shares he wouldn’t go near in 2025, explaining why their fundamentals don’t align with his strategy.

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Securing a place on the FTSE 100 is no easy feat, typically achieved through years of consistent growth and solid performance. Around 80% of constituents are well-established companies with long-term growth potential.

So there aren’t a lot of stocks on there I’d avoid? 

Even the best companies slip into risky territory, whether it be from managerial failings or external factors. In some instances, geopolitical issues disrupt supply chains or a competitor swoops in and steals market share.

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BP‘s suffered recently from oil price fluctuations and costly efforts to meet sustainability goals. Reckitt Benckiser took heavy losses this year after a lawsuit resulted in a costly fine. Both holdings of mine, I trust these short-term issues will be resolved and they’ll recover.

However, there are two Footsie stocks for which I see little hope on the horizon. I’d happily be proven wrong but I don’t plan to invest in these shares any time soon. 

Here’s why.

A dwindling industry

Paper and packing giant Mondi‘s (LSE: MNDI) been in decline for several years now, falling 35% in the past five years. 

Created with Highcharts 11.4.3Mondi Plc PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

2023 was a particularly tough year for the European packaging industry. It suffered a slowdown after Covid, with a 12% drop in paper and board production.

In March, a brief 20% price gain came after plans to merge with competitor DS Smith. But in April it pulled out of the deal and the price fell again. Struggling to profit in a dwindling industry, I see little hope for recovery.

Now at £12.14, it’s nearing its lowest level in 10 years. It’s also being shorted by eight fund managers, including Marshall Wace and Millennium International.

It could be working towards a solution though. In partnership with Coca-Cola, it aims to provide paper alternatives to plastic packaging. This could help it create fresh demand for its products. 

Even if the price struggles to recover, it does offer some value in dividends. The yield currently sits at 4.9% and payments have remained fairly stable since Covid.

I’m not writing it off completely, but it’s certainly not on my list for 2025. 

No room for improvement?

The parent of home improvement store B&Q, Kingfisher (LSE: KGF), was initially doing well this year. But things took a turn in September. After jumping 20% on a positive earnings call, the stock began declining before crashing 15% last month.

Created with Highcharts 11.4.3Kingfisher Plc PriceZoom1M3M6MYTD1Y5Y10YALLwww.fool.co.uk

Sales have tapered off this year, possibly due to inflation and a slowdown in the housing market. The group’s Castorama and Brico Dépôt stores in France suffered particularly underwhelming results. Rising wages and energy costs combined with supply chain issues have also strangled profits.

There are currently nine short positions open on the stock, making it one of the most shorted companies on the FTSE 100.

There’s some light on the horizon though. With earnings forecast to grow 10% a year, the current price looks cheap. With a forward price-to-earnings (P/E) ratio of 11.6, it looks undervalued compared to competitors. So if things do turn around, investors could profit. 

Like Mondi, it also has a 4.9% yield which is expected to remain stable.

Still, while the property market remains shaky, Kingfisher’s too risky for me. If things improve next year, I’ll reconsider the stock for 2026 or beyond.

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Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Mark Hartley has positions in Bp P.l.c. and Reckitt Benckiser Group Plc. The Motley Fool UK has recommended DS Smith and Reckitt Benckiser Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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