Buying this UK share was my biggest ISA mistake in 2024

Harvey Jones had high hopes for Wickes Group when he bought the shares in September. Yet instead of holding the stock for years, he sold it 10 weeks later. Why?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Frustrated young white male looking disconsolate while sat on his sofa holding a beer

Image source: Getty Images

Last week, I sold a UK share after holding it for less than three months. That’s something I almost never do for two reasons.

First, when I buy a stock my minimum target holding period is five years, although ideally I’d want to hold it for decades. Second – and I see this as a fault – like many investors I’m reluctant to crystallise my losses. Not this time though.

The stock in question was home improvement retailer Wickes Group (LSE: WIX). On 2 August I admitted that this “isn’t the whizziest stock on the FTSE All-Share but I’m hoping that will change”.

Don’t blame it for the ailing share price

Shares in the building material supplier had done poorly after it was spun off from Travis Perkins in April 2021, but I felt Wickes had been punished by events beyond its control. Namely the cost-of-living crisis, which drove up materials and labour costs, while hitting demand from doer-uppers.

Its Design and Installation operations unit has been hit particularly hard. While people could find cash for smaller projects, many put bigger jobs like kitchens and bathrooms on hold.

I popped Wickes into my Stocks and Shares ISA on 13 September, thinking it would rebound nicely as inflation and interest rates fell, and the UK’s first-half economic recovery gathered pace. I also thought it would benefit from the Labour government’s house building drive. With the stock yielding 7% and trading at 10.29 times trailing earnings, I couldn’t resist.

My assumptions fell to pieces, one by one. The UK economy slowed in the third-quarter, as businesses and consumers fretted over October’s Budget. After growing 0.7% in Q1 and 0.5% in Q2, GDP edged up just 0.1% in Q3. It actually fell 0.1% in September.

Chancellor Rachel Reeves move to hike employer’s national insurance charges will hit Wickes, which employs more than 8,000 across 233 stores.

I think there are better FTSE stocks out there

A high number are on the minimum wage, which was also hiked by an inflation-busting 6.7% from April, in another blow to Wickes. With narrow operating profit margins of just 4.4%, this is going to hurt.

It’s also become clear that Labour’s aim to build 1.5m homes over five years is a little optimistic. Finally, inflation is climbing again, with the Bank of England predicting it will be back to 3% next year. In September, when I bought Wickes, it was down to 1.7%.

So I crystallised my 15% loss on 27 November. I did get one dividend though!

Today, Wickes shares look even cheaper trading at 9.74 times earnings, while the yield is higher at 7.41%. One day, I may kick myself for my impatience.

So why was I so quick to sell when I’ve never considered ditching my other underperformers? The underlying problem is that Wickes didn’t excite me enough in the first place.

It’s a solid business, with a high yield, but with events turning against it I couldn’t sustain my interest. There are so many other stocks I’d rather buy for my ISA today. I’ll use the money for something I (hopefully) won’t be in such a rush to sell.

Harvey Jones has positions in Wickes Group Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »