Why I choose to invest in individual stocks rather than an index fund

Our writer examines the differences between stock picking and investing in index funds and why he feels there’s more to it than just making money.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Index Funds text carved in stone background

Image source: Getty Images

Investing in an index fund is a simple way to gain exposure to a broad market with minimal effort. These funds typically track all the stocks in an index, aiming to achieve equal or better returns. 

Examples include the Vanguard FTSE All-World ETF, or one of my favourites, the iShares Core S&P 500 ETF.

Many investors expound the benefits of index funds over picking individual stocks. In his best-selling book ‘A random walk down Wall Street‘, Burton Malkiel claims stock picking is often less effective than index investing.

There’s some truth to this claims. Many first-time investors with little or no knowledge of markets often underperform an index when starting out. For investors who don’t have the time or inclination to learn how to value stocks, funds may be a preferable option.

The caveat being that these investors will never beat the market or achieve life-changing gains. Their investments will never return more than the average 10-15% that most index funds achieve. In addition, they will never gain any true insight into the companies they’re invested in. They will never understand why their investments make gains during certain periods and losses during others.

For some, that’s enough. Many don’t care about global markets or the industries that drive them, happy to enjoy sufficient returns with minimal effort.

Personally, I have a vested interest (literally) in the stocks I pick. When the companies perform well, I want to know why. When certain industries struggle, I’m interested in the wider factors that played a part. I want to understand the reasons behind global market movements. 

The WHY is as important to me as the potential gains (or losses). With each new lesson, the ability to improve the performance of my portfolio increases. Like riding a bicycle to work, it may take some time before I beat the bus but it’ll never happen if I don’t try.

A notable example

One stock I own that has outperformed my index funds recently is Marks and Spencer (LSE: MKS). The share price is up 54% in the past year.

The major UK food and clothing chain is a staple on the British high street. In 1998, it became the first UK firm to make a pre-tax profit of £1bn.

But it hasn’t always been a winner. In 2019, it dropped out of the FTSE 100 after years of declining profits. It lost market share to low-cost grocers like Aldi and modern online clothing stores with progressive fashions. This remains a key risk for the company, as it competes with aggressive pricing and evolving trends.

During the pandemic, things got worse. In May 2020, the share price fell below £1 — the lowest it had ever been.

In the face of a dire situation, it implemented an emergency recovery plan that included store closures, modernisation and management restructuring. It has since rejoined the FTSE 100 and is the second-best performing stock over the past two years.

However, had I bought it 30 years ago, it would have returned less than an index fund. 

This emphasises the importance of identifying when a high-quality company with growth potential is selling at a low price. It provides an opportunity to outperform the index by capitalising on the undervalued price and maximising returns.

Mark Hartley has positions in Marks And Spencer Group Plc and iShares Public - iShares S&P 500 Ucits ETF. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

Is NIO stock the next Tesla?

The NIO share price is up by more than 100% in the past year. Might this Chinese EV firm be…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Is this the beginning of a stock market recovery?

Dr James Fox explores whether a stock market recovery is truly on the cards after the US struck a deal…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

Up just 1%: what’s going on with Tesco shares now?

Dr James Fox takes a closer look at Tesco shares after the stock rose less than the rest of the…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much do I need in a Stocks and Shares ISA to reach a £2,027 monthly passive income?

The new financial year is under way and that means new allowances for the Stocks and Shares ISA! How much…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Why is everyone suddenly buying this dirt-cheap growth stock?

This beaten-down UK growth stock has suddenly become the centre of attention as investors target its recovery potential. The Iran…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Why is everyone buying Rolls-Royce shares?

Rolls-Royce shares jumped 10% today, even giving mining stocks a run for their money as the FTSE 100 index suddenly…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Up 8%: what’s going on with Lloyds shares today?

Dr James Fox takes a closer look at one of the stock market's biggest gainers on Wednesday 8 April after…

Read more »

piggy bank, searching with binoculars
Investing Articles

Fresnillo share price rebounds as a FTSE 100 top mover after a 30% sell-off — what’s next?

The Fresnillo share price has surged today — Andrew Mackie asks whether this FTSE 100 mover is signalling a turning…

Read more »