I’m aiming for a million buying unexciting shares!

By investing regularly in long-established, proven and even rather dull businesses, this writer plans to aim for a million. Here’s his game plan!

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Is it realistic to dream of becoming a stock market millionaire? Even starting with zero, I think it is credible to aim for a million, although I think that takes a long-term approach to the stock market and also money to invest.

But what is the right approach?

Some people aim to find the ‘next big thing’ and hope that they will stumble on a Tesla or Nvidia before the share price soars.

But if finding the next big thing was easy, the army of well-paid professionals who aim to do just that would be finding it with more regularity than they do! For every promising company that turns into an incredible success, there are lots that fall by the wayside.

So, how am I aiming for a million?

I am not looking for new companies. I am not focusing on emerging sectors of the economy. I am not necessarily even looking for big growth prospects.

Instead I am looking for ‘unexciting’ companies that tick over quietly year after year, churning out profits.

Doing the maths

What does it take to aim for a million?

Imagine I invested £800 every month and was able to grow it at a compound annual rate of 12%.

After 23 years I would have a portfolio worth over £1m.

Yes, 23 years is a long time. But I am a long-term investor – and for £800 a month, I think seven figures in that timeframe is a solid return!

How to earn 12% per year over the long run

A return of 12% might not sound like a lot to aim for. But remember – that is a compound annual growth rate, meaning it includes the bad years as well as the good ones.

This is where I think focussing on solid, long-term performers in the stock market can really pay off.

Take Ashtead Group (LSE: AHT) as an example.

Over the past year, the Ashtead share price has soared 33%. That is not a one-off: its long-term performance is also impressive. Over five years the growth has been 170%.

On top of that, the dividend yield is 1.3%. Small beer, perhaps, but compound annual growth includes dividend income as well as share price movement. Also, if I had bought at the lower price five yeas ago, I would currently be earning a markedly higher yield of 3.5%.

Does that mean I ought to buy the FTSE 100 rental firm for my portfolio now?

Not necessarily.

I do still like its industry focus, as I expect construction firms will need to keep renting equipment in years to come, though I do see a risk that a weaker economy could hurt demand. I also like Ashtead’s US business as it gives it big economies of scale. Plus its business strategy, which has performed so well, continues to impress me.

But after that leap in the Ashtead share price, the valuation attracts me less. I find the company’s price-to-earnings ratio of 22 too rich for my appetite.

But, as I aim for a million, I am looking for similarly unexciting, well-established, and proven businesses — but at a more exciting valuation!

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Ashtead Group Plc, Nvidia, and Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »

Dividend Shares

How much do you need in an ISA to make £1,000 of passive income in 2026?

Jon Smith looks at how an investor could go from a standing start to generating £1,000 in passive income for…

Read more »

Investing Articles

Can the Lloyds share price hit £1.30 in 2026?

Can the Lloyds share price reproduce its 2025 performance in the year ahead? Stephen Wright thinks investors shouldn’t be too…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 45%, is it time to consider buying shares in this dominant tech company?

In today’s stock market, it’s worth looking for opportunities to buy shares created by investors being more confident about AI…

Read more »