After it crashed 25%, should I buy this former stock market darling in my Stocks and Shares ISA?

Harvey Jones has a big hole in his Stocks and Shares ISA that he is keen to fill. Should he average down on this FTSE 100 stock that’s sorely in need of a shot in the arm?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Diverse children studying outdoors

Image source: Getty Images

I’m keen to get to work on this year’s Stocks and Shares ISA allowance and one FTSE 100 blue chip intrigues me. The company is pharmaceutical giant GSK (LSE: GSK) and it’s taken a real beating lately.

I’ve seen that at first hand, because I have a small GSK holding in my self-invested personal pension (SIPP). It’s been a huge disappointment but I’m tempted to take advantage of its recent troubles by averaging down and buying more.

So what’s ailing GSK? First, there’s the long-term problem that CEO Emma Walmsley has faced since taking over in 2017. GSK needs to replenish its drugs pipeline, to replace former blockbusters as they go off patent.

Can the GSK share price recover?

This involves pouring money into research and development, and Walmsley has raised the cash by freezing the dividend per share at 80p per share for yonks. It was cut to 44p in 2022 and 42p last year. While I felt this ‘jam tomorrow’ approach was the right one, tomorrow never seems to arrive.

In 2017, this stock, then trading as GlaxoSmithKline, was viewed as one of the best dividend stocks on the FTSE 100, with a yield of 6.05%. That’s no longer the case. Today’s trailing yield of 4.34% is okay, but it’s been artificially pumped up by recent share price falls.

GSK shares have plunged 21.43% over the last six months. While they’re up 7.63% over one year, they’re down 24.78% over five.

Looking at the 10-year price chart, I’m seriously unimpressed. The GSK share price has spiked on several occasions, only to give up its gains every time. Overall, it’s down over the decade, from 1,515p to 1,337p. Not good.

GSK has faced two big problems this year. The first was a US class action over claims that a discontinued version of its blockbuster heartburn treatment Zantac caused cancer. No sooner was this largely settled in a $2.2bn payout on 9 October, than Donald Trump won the US presidential election.

Trump trades backfires on big pharma

Pharmaceutical stocks plunged across the board when Trump appointed vaccine sceptic Robert F Kennedy, Jr, as US Health Secretary on 15 November. The GSK share price hit a two-year low on the news.

Trump has also worried the industry by plans to lower drug prices, including by making it easier to import medicine to the US from Canada.

This makes it a risky time to invest in GSK although it seems like the worst-case scenario has been priced in. The shares look cheap trading at just 8.44 times earnings.

The 16 analysts offering one-year GSK share price forecasts have set a median target of 1,739p. If that comes to pass, the shares will climb 30% from here. There’s a wide range in there, though, from a high of 2,160p to a low of 1,350p. Some of those forecasts may pre-date Trump’s landslide win, though.

Of these brokers, seven name GSK as a ‘strong buy’, while just two name it a ‘strong sell’. The most popular verdict is ‘hold’, adopted by 10 of them. That’s my position too. I’ll hold what I’ve got in my SIPP, but won’t buy more for my Stocks and Shares ISA. GSK has been on inflicting pain on investors for too long.

Harvey Jones has positions in GSK. The Motley Fool UK has recommended GSK. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How to invest £10,000 to aim for a £6,108 annual passive income

UK REITs have been getting a lot of attention. But our author thinks they're still the place to look for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

What sort of passive income stream could you build for a fiver a day?

Think a few pounds a day might not go far? In fact, that could be the basis of some pleasing…

Read more »

British Isles on nautical map
Investing Articles

I sense a potential opportunity if the FTSE 100 loses this quality growth stock…

Rightmove falling out of the FTSE 100 might have been unthinkable a year ago. But that's the reality investors are…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

The largest S&P 500 holding in my ISA is…

Edward Sheldon's making a large bet on this S&P 500 stock. Because he sees the long-term risk/reward proposition very attractive.

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

Stock market cycles: where are we now and what’s coming next?

What's the stock market saying about the AI-driven demand for memory chips that’s driving share prices higher? Cyclical? Or a…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

How to invest £3 a day in FTSE shares to target a passive income of £5,439 a year

Investing just a few pounds a day in FTSE shares will build over time and could unlock a passive income…

Read more »

A row of satellite radars at night
Investing Articles

Should I load up on SpaceX inside my Stocks and Shares ISA?

Elon Musk's rocket firm absolutely dominates its industry and is growing rapidly. Does this make it a no-brainer buy for…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

An unbelievable value stock to buy before it’s too late?

This value stock could generate a massive 169% return over the next 12 months, according to one expert analyst! Is…

Read more »