3 mistakes I now avoid when choosing which growth stocks to buy

Jon Smith runs through some of the lessons he’s learnt the hard way over the years about what to look for when buying growth stocks.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Frustrated young white male looking disconsolate while sat on his sofa holding a beer

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

There are hundreds of UK growth stocks that I could consider buying with my hard-earned money. The nature of these stocks is that most are higher-risk investments, but with large potential for share price appreciation.

Get the right one and it could be like buying Nvidia shares in 2019. Get it wrong and the company could go bust. Here are the mistakes I now try and avoid when picking.

Checking for valuation

The first one is to look at valuation metrics. For example, consider Auto Trader (LSE:AUTO). I have owned the stock in the past, but don’t currently. The stock’s up 12% over the past year. Given the long-term share price appreciation, I’d say many regard it as a UK growth share.

The increase in revenue over the past few years shows the company’s enjoying a strong period. Revenue in 2020 was £262.8m. This has risen each year since, with the 2023 results (published earlier this year) showing revenue of £570.9m. Net profit has also jumped over this period.

So far, so good. Yet let’s look at the price-to-earnings ratio. It’s 26.82. By comparison, the FTSE 100 average ratio’s 14.64. So Auto Trader is almost twice as expensive as the average stock in the index. Of course, not all companies are doing as well as Auto Trader. But in my view, it makes the stock potentially overvalued.

The risk to me is that if I bought it now, the share price could move lower in the coming year to reflect a more accurate value.

Ignoring short-term noise

Another mistake I try to avoid is confusing speculation with genuine long-term investor interest. Growth stocks naturally attract a lot of attention, even from short-term traders trying to make a fast buck. There’s nothing wrong with this, but it can distort the share price for a period.

These fast money buyers can trade the stock and sell it within just a few days. As a result, the stock can be volatile and erratic. I want to be careful not to be drawn in to buying simply due to a spike. Rather, if this is just speculative buying based on rumours, the share price will likely fall back.

Instead, I want to look beyond the noise and look for companies that are attracting investors for the right reasons.

Hunting for small-caps

Finally, I want to look outside of the main large-cap pool of stocks to try and find serious growth potential. I used to just want to stick to FTSE 100 shares. Although this is safer in some respects, the companies in the index already have multi-billion market-caps. This means it’s going to be harder to get explosive share price growth going forward.

Rather, if I look in the FTSE 250 or even at small-cap names, there’s more potential for gains if everything goes right. I do need to be aware that buying small-cap or penny stocks is much higher in risk. Yet given the low market-cap, this is the area that I feel has the best potential.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Jon Smith has no position in any of the shares mentioned. The Motley Fool UK has recommended Auto Trader Group Plc and Nvidia. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Growth Shares

Road 2025 to 2032 new year direction concept
Investing Articles

Up 909% in 3 years! Can Rolls-Royce shares carry on climbing?

Nothing good lasts forever, although Rolls-Royce shares are giving it their best shot. Harvey Jones wonders when they will finally…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

I asked ChatGPT which stocks will be promoted to the FTSE 100. Here’s what it said!

Each quarter, stocks are promoted to or relegated from the FTSE 100 index. ChatGPT reckons these UK shares are ones…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

This FTSE 100 stock’s up 155% in a year! Still time to consider buying?

Harvey Jones is dazzled by a FTSE 100 stock that has shone brightly over the last year, and looks unlikely…

Read more »

Rear View Of Woman Holding Man Hand during travel in cappadocia
Investing Articles

Down 25%, but I think this high-quality FTSE 100 stock will bounce back

One top-tier FTSE hotel stock has sold off heavily this year, creating a potentially attractive opportunity for long-term investors.

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Why growth stocks make sense for long-term investors

Growth stocks might trade at high multiples. But their potential returns look much more attractive for those who are able…

Read more »

Businesswoman calculating finances in an office
Investing Articles

This red-hot growth share has hiked dividends by 19.5% every year for a decade!

Harvey Jones picks out a FTSE 100 growth share wtth a brilliant track record of increasing its dividends. But is…

Read more »

piggy bank, searching with binoculars
Investing Articles

Down 33% in a year, is this UK tech stock a hidden gem at 151p?

The London Stock Exchange isn't packed with tech firms, but this UK stock looks interesting after losing a third of…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Is it too late to buy Rolls-Royce shares?

Here’s why a 700% increase might not mean it’s too late to buy shares in the top-performing FTSE 100 stock…

Read more »