After a 96% plunge, is buying more Aston Martin shares throwing good money after bad?

Just two weeks after buying Aston Martin shares Harvey Jones found himself nursing a painful loss. Yet after recent news he’s tempted to give it a second shot.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aston Martin DBX - rear pic of trunk

Image source: Aston Martin

If Aston Martin (LSE: AML) shares were a car you’d have to be crazy to get behind the wheel. All they seem to do is crash.

The ultra-luxury car maker has gone bankrupt seven times since hitting the road in 1913, and still keeps veering off-course. After all the hype and hoo-ha of its flotation in October 2018, the shares fell on day one. And they’ve been falling ever since.

The Aston Martin share price has plummeted by 96.17% over the last five years. Over 12 months, it’s down 41.65%.

On 16 September, I decided this mighty brand had to turn the corner, so I bought it. Within a fortnight I found myself down 35% after the board warned it would make 1,000 fewer cars due to supply chain disruption and weak demand in China.

This FTSE 250 stock can’t stop stalling

It was a bumpy start for CEO Adrian Hallmark, recruited from Bentley, and a bumpy start for this investor too. Still, others have had it worse.

I always knew Aston Martin was a gamble, which I funded using the scrapings of my self-invested personal pension (SIPP). I won’t be selling now. Supply chain disruptions are hardly terminal while its V12-engined Aston Martin Vanquish has earned rave reviews. With a retail price of £330,000, I hope it doesn’t depreciate as rapidly as Aston Martin shares are wont to do.

In the last week, Aston Martin shares have done a strange thing. They’ve crept up 6.8%, shrinking my paper loss to just 27.71%. Honestly, it feels like a win.

On 31 October, the board cheered investors by reporting that Q3 adjusted pre-tax losses had narrowed from £123.5m to just £10.3m year-on-year. That’s a huge difference from the anticipated loss of £92m.

Aston Martin still lost £26.7m in the quarter but that was roughly half the expected £53m loss. Revenues rose 8% to £391.6m. Now I’m wondering whether to throw more cash at this stock before it recovers further.

Reasons to be optimistic

Supply chain disruptions are being “proactively managed” while Q3 volumes rose 14% as the order book continues to expand. This should strengthen as its new range of models go on sale in all markets. It’s now on track to meet revised full-year 2024 guidance, although the key word here’s “revised”.

China remains a worry, as it does for many a luxury goods maker. I’m not sure what’s going to turn around that economy. Beijing’s run out of ideas. The Americas is a big market for Aston Martin, with 1,112 sales out of 3,639 so far in 2024, but the US economy could go either way from here.

The 11 analysts offering one-year price forecasts for Aston Martin have set a median target of 167.5p. That’s up a hefty 41.31% from here and would be great if it happened.

There are positive signs but Aston Martin remains a risky gamble, especially as it’s yet to crack the transition to electric. I may be throwing good money after bad but there are positives and I’m going to scrape together some more cash to top up my stake.

Harvey Jones has positions in Aston Martin. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
US Stock

How to invest £10k in S&P 500 dividend stocks to target a £2.3k annual second income

Jon Smith shows how someone could look across the pond and pick dividend shares from the S&P 500 that can…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

My DCF analysis says it’s time for me to buy tech shares

Stephen Wright’s reverse DCF analysis suggests that shares in this specialist software company might have fallen into buying territory.

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is the Nvidia share price heading for trouble as AI datacentres face delays and cancellations?

Mark Hartley weighs up the impact that datacentre delays and a growing AI bubble could have on the Nvidia share…

Read more »

Close-up of British bank notes
Investing Articles

Buying £20k of Legal & General shares could give me a £1,714 income this year!

Legal & General shares have the largest dividend yield on the FTSE 100. The question is, can current dividend forecasts…

Read more »

Happy couple showing relief at news
Dividend Shares

I was right about the Lloyds share price! Next stop 125p?

The Lloyds share price has had a terrific 12 months, leaping by 49%. But even after plunging from its 2026…

Read more »

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »