Is the THG share price a gift for contrarian investors?

The THG share price has cratered in four years and now stands in the pennies. Christopher Ruane thinks this could be a bargain — but sees sizeable risks.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young woman carrying bottle of Energise Sport to the gym

Image source: Britvic (copyright Evan Doherty)

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One investing strategy is to try and go against what many other investors are doing. With shares in THG (LSE: THG) down over a quarter so far this year alone, many investors clearly do not fancy the firm’s prospects. Since it listed four years ago, the THG share price has shed 93% of its value. Ouch!

From a contrarian perspective though, could this represent a long-term bargain for my portfolio?

Complex business with some real strengths

With so many sceptics in the City, I think THG struggles to put forward its investment case.

This is a sizeable business. Last month’s interim results showed revenues of £911m in the first half alone. While that was almost the same as in the prior year period, the fact that THG maintained revenues on that scale belies what has happened to its share price since the turn of the year.

Adjusted EBITDA (earnings before interest, tax, depreciation and amortisation) also grew 4% to £49m. Personally, I do not find that a useful measure as it typically excludes actual costs a business faces, but I recognise that THG continues to perform decently using that measure.

THG’s nutrition business is performing strongly and I expect that to continue. Meanwhile, its e-commerce outsourcing service has won some new customers. External revenue for that line of business was 13% higher than in the same period last year.

It’s fallen 90%+ for a reason

Still, there are quite a few things about THG that help explain why the shares have plummeted and trade for pennies apiece.

While adjusted EBITDA in the first half showed year-on-year growth, the company still recorded an operating loss of £85m. That was better than in the prior year period, but still substantial.

Net debt grew 31% to £350m. Meanwhile, free cash outflow in the first half more than doubled compared to the first six months last year, to £128m. For a company with a market capitalisation of £740m, I see that as a sizeable and unattractive number.  

A contrarian play with risks

So what do we have here? From a glass-half-full perspective, THG has a business that is generating serious revenues and still has substantial room for growth. If it can bring its costs under control and move towards profitability, the current THG share price could appear a real bargain looking back 10 years from now. This could turn out to be a gift for contrarians today.

As with many contrarian investment ideas though, there are a lot of unknowns here. If the business moves into profitability, I expect investor sentiment will dramatically improve. But whether that ever happens remains to be seen. The company is haemorrhaging cash. Its business model remains unproven when it comes to making a profit on a sustained basis.

Even if it can be turned around, that might happen by a buyer taking the business private if it is on its knees in future.

So I fear the THG share price could go lower from here and there is no guaranteed it will ever go up again. For now, I am giving the shares a miss.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The key number that could signal a recovery for the Greggs share price in 2026

The Greggs share price has crashed in 2025, but is the company facing serious long-term challenges or are its issues…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price hit £16 in 2026? Here’s what the experts think

The Rolls-Royce share price has been unstoppable. Can AI data centres and higher defence spending keep the momentum going in…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Up 150% in 5 years! What’s going on with the Lloyds share price?

The Lloyds share price has had a strong five years. Our writer sees reasons to think it could go even…

Read more »

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »