Greggs shares have tumbled 10%. Is this now a wonderful opportunity to buy?

Through luck or skill, our writer managed to bank some juicy profit before Greggs shares fell. Is he considering buying back that stock or selling his entire stake?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Back in August, I sold roughly half my stake in food-on-the-go retailer Greggs (LSE: GRG) from my Stocks and Shares ISA. As I type, this goes down as one of my better investment decisions. In the last month, the shares have dropped 10% in value.

Is it time for me to increase my holding again or does recent momentum suggest I should consider selling the remainder?

What’s gone wrong?

To a casual observer, a double-digit fall in any share price over such a small period of time suggests that something has gone seriously wrong. But I don’t really think that’s the case. The FTSE 250 member’s latest set of quarterly numbers — revealed on 1 October — still looked pretty tasty to this Fool.

Total sales rose 10.6% over the three-month period to 28 September and like-for-like sales (in company-managed shops) were up 5%. Throw in a bunch of new store openings and cost inflation being at the lower end of expectations and there’s actually a lot to like.

But there’s one thing I didn’t like. And it was exactly the thing I was worried about when I reached for the ‘sell’ button a while back.

No change

Having delivered some more-than-decent figures, management declared that it’s expectations on trading for the full year were unchanged.

Now, this wasn’t bad in itself. It’s quite comforting to know that CEO Roisin Currie and co are confident in their projections. But it’s less than desirable when the shares are flirting with record highs and the valuation is looking punchy to say the least. In such a scenario, I want a company to be blowing the doors off!

And Greggs just…wasn’t.

Top FTSE 250 stock

For the avoidance of doubt, this is still one of my favourite mid-tier UK stocks. It sells low-ticket treats that most people buy out of habit — handy during a cost-of-living crisis. Pandemic-aside, the firm also generates consistently excellent returns on the money invested in the business. This tends to compound shareholders’ money over time.

The problem is that these attractions aren’t a secret. Indeed, they help explain why the Greggs share price was on a roll for much of last year and 2024.

It also helps to explain why the stock still trades on a forecast P/E ratio of 21. That’s not as high as it once was. But it’s still pretty punchy for a company in the Consumer Cyclicals sector. It’s also quite worrying considering just how volatile the price has been in the last five years.

Staying patient

To return to my original set of questions, I’m not thinking of selling my remaining holding in the company. Taking into account the aforementioned attractions and the ongoing investment into its supply chain (redevelopment/extension of distributions centres and a new frozen product manufacturing and logistics facility), I think the long-term outlook remains positive.

On the other hand, I’m also not rushing to buy back my shares just yet. Without a sense that earnings guidance might be about to send analysts scrambling back to their calculators, I’m concerned the price might drift for a while (or worse).

If Greggs shares become a screaming bargain, I’ll definitely reconsider. But I don’t think we’re there yet.

Paul Summers owns shares in Greggs Plc. The Motley Fool UK has recommended Greggs Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »