When I look for dividend shares to buy, should I just go for the biggest yields?

The FTSE 100 is having a strong year in 2024 so far. But there are still some great yields offered by our top dividend shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I invest mostly in UK dividend shares. And as well as the dividend yield, I also look for good cover by earnings and evidence of long-term cash flow, among other measures.

But what if I just put some money into the ones with the biggest yields each year, and then simply forget about them?

It would sure make my head-scratching over my Stocks and Shares ISA choices a bit easier.

Biggest yields

The following table shows the five FTSE 100 stocks with the biggest forecast yields at the moment. I’ve left out Vodafone, as it’s announced a big cut for 2025.

StockRecent
share price
Dividend
yield (cur)
Dividend
yield (next)
Phoenix Group
Holdings
514p10.2%10.5%
M&G204p9.8%10.1%
Legal & General
Group (LSE: LGEN)
223p9.2%9.5%
British American
Tobacco
2,669p8.8%9.2%
Aviva471p7.3%8.0%
(Sources: Yahoo, MarketScreener)

There’s one immediate take from this. Buying all five would put me very heavily into the overlapping insurance and asset management businesses, covering four out of the five.

British American Tobacco is the only non-finance pick in the whole lot.

And one thing I’ve always seen as a key part of my strategy is diversification. I was very glad of it in the banking crash, for sure. And I’ll want some decent diversification in case we see an insurance sector downturn in the future.

Cyclical pick

Saying that, I do like the sector. And I think Legal & General is the one that attracts me the most of these candidates.

Insurance can be very cyclical. And when things are going well, dividend yields like those in the table can look their best.

Still, forecasts show the Legal & General dividend rising even further than that 9.5%, reaching 9.7% in 2026. That will, though, depend a lot on how the economy goes in the next few years. And right now, the world does not look like a very friendly place.

Fine so far

For now, at least, the cash flow seems to be going fine. At H1 time, Legal & General raised its interim dividend by 5%. And it’s progressing with “a £200m share buyback, consistent with our new capital return framework“.

The firm plans to keep lifting the dividend in the next few years, though with modest rises.

The main risk I see is that cyclical nature of the industry, coupled with a very real amount of competition. Like, from most of the others in my table.

Something different

Much of this thinking applies to the others in the table, except for British American Tobacco. That big 8.8% dividend comes even with the share price up 16% year-to-date.

I don’t share the fear that tobacco profits will disappear, at least not in my investing lifetime. But that’s the main risk, for sure.

It’s really just ethical issues that would keep me from buying tobacco shares. But other than that, this is a dividend that I’d love to snap up for some long-term income.

And it’s nice to see that not all the top five are in the same business.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alan Oscroft has positions in Aviva Plc. The Motley Fool UK has recommended British American Tobacco P.l.c., M&g Plc, and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

FY results cap another great year for the Imperial Brands share price!

Imperial Brands confirms its status as a high-yield FTSE 100 income stock, after another year of share price and dividend…

Read more »

piggy bank, searching with binoculars
Investing Articles

Is IAG’s share price too cheap to ignore after an 11% drop following Q3 results?

IAG’s share price fell following its Q3 results, which may mean the stock now looks cheap to some. But do…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

Below £1 now, Vodafone’s share price looks undervalued to me anywhere up to £2.76

Vodafone’s share price has risen a lot over the past year, but Simon Watkins believes there's still a huge gap…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

I’m targeting £26,515 a year in retirement from £20,000 in this passive income gem!

£20,000 invested in this passive income star could make me an annual dividend income of £26,515 on its current 9%…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

I asked ChatGPT to build a stunning second income in an ISA from UK dividend stocks and it said…

Harvey Jones wants to build a second income for his retirement by investing in a balanced portfolio of FTSE 100…

Read more »

Young woman holding up three fingers
Investing Articles

3 FTSE 100 shares to target a 19% annual return

Discover the FTSE 100 shares that have delivered double-digit returns since 2015 -- including one of the UK's best-loved bank…

Read more »

Satellite on planet background
Investing Articles

2 UK defence stocks making the BAE Systems share price look silly

Over the last three years, BAE Systems’ share price has risen 130%. That’s a great return but see the returns…

Read more »

Red lorry on M1 motorway in motion near London
Investing Articles

With a 23% annual return, could this growth stock be too good to ignore?

Mark Hartley investigates the long-term prospects of a FTSE 250 growth stock that’s delivered average returns of 23% a year…

Read more »