What’s going on with the surging Tesco share price?

The Tesco share price has skyrocketed to a 10-year high this year. Our writer explores the reasons behind the grocery retailer’s stock market success.

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Image source: Tesco plc

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The Tesco (LSE:TSCO) share price has rallied hard. It’s up 24% since January and is now changing hands at £3.64 — a level last seen over a decade ago.

As a shareholder, I’m pleased. It feels like the FTSE 100 supermarket’s finally realising its true growth potential. Plus, let’s not forget the handy 3.3% dividend yield that boosts the overall return.

Let’s look at why Tesco shares have been climbing and where they could go next.

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Every little helps

There’s no single primary cause underpinning Tesco’s share price gains. Rather, several factors are collectively contributing to the company’s success.

According to Kantar, the UK’s largest supermarket has expanded its market share every month over the past year. Tesco now claims a whopping 27.6% of the British grocery market.

This is an encouraging data point. The rise of rival discount supermarket chains like Aldi and Lidl is a key risk facing the firm. Tesco’s rising to the challenge.

In addition, the business is advancing a share buyback programme to raise shareholder value. This year it committed to purchase an additional £1bn by April 2025. The cumulative total will reach £2.8bn since the programme started in October 2021.

Tesco’s also seeking to harness artificial intelligence (AI) to personalise customers’ shopping experiences. The company plans to use its data on 22m UK households that own a Tesco Clubcard.

Ultimately, this move could be highly beneficial for retaining existing customers and attracting new ones. AI technology can help consumers make healthier choices, reduce waste and, most importantly, cut their shopping bills.

Still reasonably valued

Despite the recent rally, I don’t think Tesco shares are expensive yet. A forward price-to-earnings (P/E) ratio of 13.3 might not be bargain basement territory, but equally, the stock doesn’t look overvalued.

For context, FTSE 100 competitor Sainsbury’s is in a similar ballpark with a forward P/E of 11.3. Likewise, Tesco’s price-to-sales (P/S) ratio of 0.39 isn’t wildly higher than the 0.22 multiple for Sainsbury’s.

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The remaining duo from Britain’s ‘Big Four’ supermarkets are ASDA and Morrisons. Both are under private equity ownership. Burdened by debt and losing market share, they’re struggling to mount a successful threat to Tesco’s leading position.

With this in mind, I think Tesco shares deserve to trade at a slight premium.

Risks

That doesn’t mean it’s a risk-free stock. While Tesco’s holding its own for now, challenges from competitors — especially the German discounters — shouldn’t be ignored. After all, it’s a cutthroat sector with thin margins.

Rising labour costs could prove to be a thorn in Tesco’s side too, putting pressure on profits. The company recently lost a Supreme Court case against the Usdaw union over so-called ‘fire and re-hire’ practices for staff at its distribution centres.

In addition, the new government’s Employment Rights Bill will be tabled in Parliament next month. It’s worth monitoring developments to gauge the extent of any new obligations on Tesco.

I’m holding my shares

Overall, I believe the investment case for Tesco remains compelling. Successfully retaining its dominant position, the supermarket continues to benefit from economies of scale that its competitors don’t have.

With further share price growth potential and a healthy dose of passive income on offer, I’ll remain a Tesco shareholder for the long term.

But what does the head of The Motley Fool’s investing team think?

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When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Aston Martin made the list?

See the 6 stocks

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Charlie Carman has positions in Tesco Plc. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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