Phoenix Group, Legal & General, BP: here’s what FTSE 100 investors have been buying

Hargreaves Lansdown users have been plowing money into these three FTSE 100 shares over the past week. What else have they bought?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

According to Hargreaves Lansdown, the three most popular stocks on its platform last week were FTSE 100 companies Phoenix Group, Legal & General, and BP.

The two insurers represented 1.65% and 1.53% of all trades last week, while BP represented 1.39%, just tipping Rolls-Royce at 1.25%.

However, instead of providing a run down as to all the stocks investors bought and sold, I thought it would be more useful to take a closer look as to why these two insurers Phoenix Group and Legal & General, topped the list.

Not universally loved

Let’s start by recognising that opinion among analysts is mixed on these stocks.

Last week, Goldman Sachs reiterated its existing ratings for several key players in the UK-listed insurance sector. This included a ‘neutral’ rating for Legal & General, suggesting its current market price likely reflects its fair value and a ‘sell’ rating for Phoenix.

However, the opinion of all analysts covering these stocks is broadly positive. Both companies have ‘outperform’ ratings.

Currently, Phoenix Group is trading around 9.1% below its average share price target — that’s the consensus view of all analysts and not just Goldman. Meanwhile, Legal & General trades around 16% below its share price target.

Making headlines

Last week, Phoenix reported a 15% increase in adjusted operating profits for the first half of 2024, reaching £360m, and decided to retain its SunLife division instead of selling it.

The company also reiterated its medium-term targets, aiming for £1.4bn-£1.5bn in cash generation by 2024 and £900m in adjusted operating profit by 2026. 

At first, the market didn’t appear to be wowed by the earnings report, or perhaps the decision not to sell SunLife. However, investors adopted a net-buying position toward the end of the week with the stock lifting.

Meanwhile, Legal & General announced the sale of its UK house builder CALA Group for £1.35bn to Sixth Street Partners and Patron Capital. Legal & General wants to simplify its portfolio and focus on core businesses.

It will receive £1.16bn in cash proceeds, with £500m paid at closing and the rest over five years.

Retail investors seek opportunity?

Many of you will have already noted that both Phoenix Group and Legal & General stock fell last week. And that contrasts with the idea that these were the most bought shares by Hargreaves Lansdown investors. After all, the stock market is all about supply and demand.

As such, we can assume that institutional investors, including credit unions, banks, other insurance companies and large funds such as a mutual or hedge fund, and venture capital funds, may have sold shares in these companies. And as these institutional investors sold their holdings, retailer investors swooped on the opportunity.

And while some investors might find these insurance companies to be boring, noting mature markets and slow growth expectations, others will be more than happy to snap up these huge dividend payers. Phoenix currently offers a 9.6% yield and Legal & General, 9.2%.

These are index-topping dividends and these insurers have the cash flows to make it possible.

James Fox has positions in Legal & General Group Plc, Phoenix Group Holdings Plc, and Rolls-Royce Plc. The Motley Fool UK has recommended Rolls-Royce Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 35% in 2 months! Should I buy NIO stock at $5?

NIO stock has plunged in recent weeks, losing a third of its market value despite surging sales. Is this EV…

Read more »

Two employees sat at desk welcoming customer to a Tesla car showroom
Investing Articles

Could 2026 be the year when Tesla stock implodes?

Tesla's 2025 business performance has been uneven. But Tesla stock has performed well overall and more than doubled since April.…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Could these FTSE 100 losers be among the best stocks to buy in 2026?

In the absence of any disasters, Paul Summers wonders if some of the worst-performing shares in FTSE 100 this year…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Up 184% this year, what might this FTSE 100 share do in 2026?

This FTSE 100 share has almost tripled in value since the start of the year. Our writer explains why --…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

You can save £100 a month for 30 years to target a £2,000 a year second income, or…

It’s never too early – or too late – to start working on building a second income. But there’s a…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Forget Rolls-Royce shares! 2 FTSE 100 stocks tipped to soar in 2026

Rolls-Royce's share price is expected to slow rapidly after 2025's stunning gains. Here are two top FTSE 100 shares now…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Brokers think this 83p FTSE 100 stock could soar 40% next year!

Mark Hartley takes a look at the factors driving high expectations for one major FTSE 100 retail stock – is…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 shares to consider for 2026, and it said…

Whatever an individual investor's favourite strategy, I reckon there's something for everyone among the shares in the FTSE 100.

Read more »