Up 13% in 2024, is the Aviva share price just getting started?

The Aviva share price has had a great 2024 to date, but is there more to come from this insurance giant?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aviva logo on glass meeting room door

Image source: Aviva plc

In the often turbulent world of financial companies, Aviva (LSE: AV.) has had a great year so far, with its share price climbing an impressive 13% to date. So, is this just the beginning of a longer rally for the British insurance giant?

A great year

The shares have not only outpaced many of peers in the financial sector but also the broader FTSE 100 index. This surge has pushed the firm’s market capitalization to a hefty £13.10bn, cementing its position as a major player in the UK insurance sector.

To me, one key factor behind the surge is its increasingly robust financial health. With a price-to-earnings (P/E) ratio of 10.2 times, the stock appears undervalued compared to many of its peers. A discounted cash flow (DCF) calculation supports this idea, with an impressive 47% gap between the current share price and an estimate of fair value. Clearly, nobody can guarantee this gap closing any time soon, but it shows that there’s a long road ahead if the company’s strategy works.

Moreover, with a generous dividend yield of 6.77%, the firm is turning heads among income-focused investors. In an era of uncertain interest rates, such a substantial yield from a blue-chip company is pretty hard to ignore. The company’s commitment to shareholder returns is further evidenced by its sustainable payout ratio of 45%, indicating that the dividend is well-covered by earnings, and that more increases could be on the cards.

Due a breather?

However, it’s crucial for investors to consider the significant risks and challenges here. The insurance industry is navigating a complex landscape of regulatory pressures, with evolving capital requirements and consumer protection rules potentially impacting profitability.

Intense competition in the sector, particularly from agile ‘insurtechs’ and established rivals, could squeeze margins and make customer acquisition and retention more challenging. Management also faces the ongoing task of adapting to rapidly changing technologies, which requires substantial investment and carries the risk of obsolescence if not executed effectively. Then there’s the direct exposure to various financial markets through investment portfolios, adding another layer of risk, as economic downturns or market volatility could negatively impact returns and capital position.

I’ve also got my eye on international operations. While providing diversification, these also expose the company to geopolitical risks and currency fluctuations. Brexit-related uncertainties continue to linger, potentially affecting cross-border operations and regulatory compliance.

Efforts to streamline operations and focus on core markets, while strategically sound, carry execution risks and could lead to short-term disruptions. I’m also nervous around the risks from climate change, both physical risks to insured assets and transition risks as the global economy shifts towards low-carbon alternatives.

One to watch

For those willing to weather potential short-term volatility, I think Aviva is an option that could offer an intriguing blend of value, income, and growth potential. The 13% rise we’ve seen so far in 2024 might indeed be just the opening act of a longer performance. I’ll be buying shares at the next opportunity.

Gordon Best has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

I asked ChatGPT to settle the ISA v SIPP debate once and for all. It said…

Instead of working out whether an ISA or SIPP is the better tax wrapper, Harvey Jones called the robots in.…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

Amazon shares: overpriced or a possible bargain?

Christopher Ruane thinks Amazon shares look pricier than he normally likes -- but also reckons they could be a potential…

Read more »

Female Tesco employee holding produce crate
Investing Articles

In a jittery market, could Tesco shares be a defensive choice?

Could Tesco shares be a safe haven in nervous markets, given that consumers always need to eat? Our writer is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much might £10,000 in Rolls-Royce shares soon be worth? Let’s ask the experts

Do Rolls-Royce shares look like a good buy after recent price falls? City analysts still appear bullish, but global events…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »