Is now the time to find shares to buy in a market crash?

Why is our writer preparing a list of shares to buy instead of just buying them now? It’s a question of valuation — and preparation.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Bus waiting in front of the London Stock Exchange on a sunny day.

Image source: Getty Images

September has historically been a poorly performing month in the stock market. No two years are the same, but the long-term cumulative trend for September has been underwhelming to say the least. Whether or not we see a market downturn this autumn nobody yet knows. But sooner or later, we will.  That could be a generational buying opportunity — and I certainly do not want to miss it! So, I am polishing up my list of shares to buy in the next crash now.

Here’s why.

Stock market returns are about valuation

A common mistake some investors make is getting obsessed with what a great business a particular company has.

Maybe it has a unique product or captive market. Perhaps it looks set to benefit from high long-term customer demand or has a smart business model, such as selling an expensive piece of kit and then also selling refills for that product (the legendary Gillette razor and blades model taught in business courses across the globe).

But that does not necessarily make for a good investment.

Over the long term, what you earn (or lose) as an investor depends on two things aside from taxation: the difference in price between what you pay for a share and what you end up selling it for, and any dividends you receive along the way. Smart investors also weigh the opportunity cost of tying up their capital while they own that share.

A share I would happily own

As an example, consider Intuitive Surgical (NASDAQ: ISRG).

Its business model is almost textbook. It makes robotic machines that can peform surgery, helping hospitals cut costs and potentially improve surgery. That is a potentially huge market, with limited competition and large budgets.

By selling peripherals (as each surgery needs new, sterile equipment), Intuitive’s installed user base generates recurring revenue streams.

Net profit margins are high (26% last year) and the market looks set to have large growth potential. The more it sells, the better Intuitive’s library of training materials becomes, making its offering even more compelling for hospitals.

The key risk I see is that AI development could lead competitors to speed up their development timeline, bringing much more competition and lower profit margins. Still, I would happily own Intuitive in my portfolio.

Waiting for buying opportunities

Yet I do not.

Why?

Simple: valuation. Loads of other investors like Intuitive for similar reasons to me. They have pushed its share price up 178% in five years, meaning it now trades on a price-to-earnings ratio of 80. That is far too rich for my tastes.

So, what do I do when I discover a share I like, at a price I do not?

I do not simply forget about it. Rather, I add it to my list of shares to buy if I can do so at what I think is an attractive price.

I am revising that list this September. Like everyone, I have no idea when the stock market will next enter a sudden dive. But when it does, as such corrections are sometimes limited in duration, I want to be ready to act immediately, shopping list of shares to buy in hand!

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Intuitive Surgical. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

A stock market crash feels like it might be imminent

Conflict in the Middle East means a stock market crash feels like a real possibility right now. But being ready…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Should I buy Rolls-Royce shares as they march ever higher?

Rolls-Royce is making billions of pounds a year and looks set to do even better in future -- so what's…

Read more »

Smiling family of four enjoying breakfast at sunrise while camping
Investing Articles

£1,000 buys 110 shares in this UK beverage stock that’s smashing Diageo 

Shares of Tanqueray-maker Diageo are languishing at multi-year lows. So why is the stock behind this tonic water brand on…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

What next for Aviva shares after a cracking set of 2025 results?

Aviva achieving its 2026 financial goals a year ahead of schedule has got to be good for the shares... oh,…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Should I buy stocks or look to conserve cash right now?

In a market dealing with AI uncertainty and conflict in the Middle East, should investors be looking for stocks to…

Read more »

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »