Is this 10p penny stock the next gem for my Stocks and Shares ISA?

One intriguing penny stock appears to be on a clear upwards trajectory. Should I buy it for my Stocks and Shares ISA?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

British Pennies on a Pound Note

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’ve seen a few growth stocks rip higher in my Stocks and Shares ISA in 2024. These include The Trade Desk, Axon Enterprise, Intuitive Surgical, and MercadoLibre, all of which I bought years ago at much lower valuations.

Now I’m wondering if one 10p penny stock listed in the UK could be another gem.

Investing in pizza

I’m referring to DP Poland (LSE: DPP). The share price has surged around 57% over the past year, giving the firm a market capitalisation of just £97m. This makes it a tiddler in stock market terms.

For those unfamiliar, the DP in the firm’s name stands for Domino’s Pizza. The company has the exclusive rights to operate and sub-franchise the chain in Poland and, more recently, Croatia.

Founded in 2010, the group now has 111 stores and restaurants in the two nations. It aims to have 500 locations by 2030.

At first glance, the investment case here appeals to me. Pizza’s one of the most universally liked foods and Domino’s is a well-established global brand. Meanwhile, disposable incomes are set to rise in both Poland and Croatia, giving the firm a potentially long runway of growth as it expands.

Looking under the toppings

So why is the share price down 80% since 2010? Well, despite its obvious potential, the firm’s struggled to turn a profit. Last year, it reported a post-tax loss of £3.5m on revenue of almost £45m.

Since the war in Ukraine started, the business has been impacted by rising food, labour and energy costs. And while inflation appears to be easing, another sudden spike remains a risk.

Meanwhile, lots more shares have been issued over the years. In April, for example, the firm tapped shareholders for £20.5m to fund new stores, pay down debt, and support the transition to a sub-franchisee model.

More shares in circulation dilutes earnings per share (EPS), a key metric used to assess a company’s profitability. Below, we can see how the share count has risen sharply.

Created at TradingView

Attractive growth

Despite these issues, I reckon there’s a lot to like here. The Polish business is one of the fastest growing Domino’s markets globally. This is placing the firm’s revenue on a clear upwards trajectory.

Created at TradingView

In H1, like-for-like sales jumped 26.5% year on year. And over the next two years, analysts see revenue increasing by 41%.

YearRevenue
2025 (forecast)£63m
2024 (forecast)£53m
2023£45m

Plus, the planned transition to a sub-franchisee model involves shifting from primarily operating outlets directly to allowing local operators to run them. This should reduce capital costs while still generating revenue through franchise fees.

The improved store economics enable us to move to a sub-franchise model… This will accelerate growth and ultimately improve returns…These are exciting times for DPP.

DP Poland 2023 annual report

Should I invest some dough?

The Polish fast-food market’s very competitive. When I’m in Poland, I love a zapiekanka, a popular street food that’s like a pizza made on a baguette. For me, it beats a Domino’s hands-down and is far cheaper.

Yet Domino’s offers the convenience of fast home delivery. Meanwhile, with just five locations in Croatia, that market has loads of growth potential.

This penny stock may indeed be a gem and I’ve put it on my watchlist.

Ben McPoland has positions in Axon Enterprise, Intuitive Surgical, MercadoLibre, and The Trade Desk. The Motley Fool UK has recommended Axon Enterprise, Intuitive Surgical, MercadoLibre, and The Trade Desk. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

New to investing in the stock market? Here’s how to try to beat the Martin Lewis method!

Martin Lewis is now talking about stock market investing. Index funds are great, but going beyond them can yield amazing…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

This superb passive income star now has a dividend yield of 10.4%!

This standout passive income gem now generates an annual dividend return higher than the ‘magic’ 10% figure, and consensus forecasts…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

£5,000 invested in Tesco shares on 1 January 2025 is now worth…

Tesco shares proved a spectacular investment this year, rising 18.3% since New Year's Day. And the FTSE 100 stock isn't…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

With 55% earnings growth forecast, here’s where Vodafone’s share price ‘should’ be trading…

Consensus forecasts point to 55% annual earnings growth to 2028. With a strategic shift ongoing, how undervalued is Vodafone’s share…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how I’m targeting £12,959 a year in my retirement from £20,000 in this ultra-high yielding FTSE 100 income share…

Analysts forecast this high-yield FTSE 100 income share will deliver rising dividends and capital gains, making it a powerful long-term…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Is Diageo quietly turning into a top dividend share like British American Tobacco?

Smoking may be dying out but British American Tobacco remains a top dividend share. Harvey Jones wonders if ailing spirits…

Read more »

Young woman holding up three fingers
Investing Articles

Just released: our 3 top income-focused stocks to consider buying in December [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Tesco’s share price: is boring brilliant?

Tesco delivers steady profits, dividends, and market share gains. So is its share price undervaluing the resilience of Britain’s biggest…

Read more »