Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

My top 3 bargain FTSE shares! But which is cheap, cheaper and the cheapest?

Having identified his three favourite undervalued FTSE 100 shares, our writer attempts to rank them in order of value for money.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Caucasian girl showing and pointing up with fingers number three against yellow background

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I believe the FTSE 100‘s stuffed full of bargains at the moment. I’ve picked the three I think currently offer the best value.

Out of fashion

Shares in JD Sports (LSE:JD.) currently (16 August) change hands for 28% less than the stock’s 52-week high.

It’s been caught in the crossfire following a downgrade in Nike’s sales forecast. The American sportswear giant is believed to account for 50% of JD Sports’ revenue so this isn’t surprising.

But the retailer sells multiple brands including some that are capitalising on Nike’s problems. And the company has an impressive track record of growing its earnings.

With a price-to-earnings (P/E) ratio of around 10 — half its average over the past decade — I recently decided to buy some stock.

Source: JD Sports website / PBT = profit before tax

Ringing the changes

On the back of stagnant revenue and falling earnings, Vodafone’s (LSE:VOD) shares appear to be stuck in the 65p-80p range. I suspect that’s why the company’s restructuring its operations and selling its under-performing divisions in Spain and Italy.

There’s no guarantee its turnaround plan will work — others have failed. And I’ve concerns about the company’s debt levels.

But I’ve confidence in its CEO. And the company’s recent trading update — for the first quarter of its March 2025 financial year — hinted at a recovery under way. I believe now could be a good entry point.

To consider the stock’s potential, I’ve been looking at Deutsche Telekom, Europe’s largest telecoms company. If the same earnings multiple (13.7) was applied to Vodafone, its shares would be 46% higher.

Ready for take-off

International Consolidated Airlines Group (LSE:IAG) shares are currently trading 9% below their 52-week high. Analysts are expecting earnings per share of 40.97 euro cents (35.18p) in 2024. If correct, this implies a P/E ratio of 4.8.

This looks cheap compared to easyJet — the only other airline in the FTSE 100 — which has a forward earnings multiple of 6.9. If the same valuation was applied to IAG, its stock would be 43% higher (243p).

The pandemic reminded us of the risks associated with the airline industry. Also, IAG’s profits have been impacted by inflation. Fuel costs are largely out of its control. And a tight labour market’s putting pressure on salaries. In August last year, British Airways agreed a 13% pay rise (over 18 months) with its 24,000 staff.

During 2023, these two expense headings accounted for exactly 50% of its operating expenditure.

But I think now could be a good time to consider it. Passenger numbers are increasing once more, net debt’s falling, its dividend has been reinstated (albeit a modest one) and many are expecting oil prices to fall over the next 12 months.

Brokers appear to agree with my assessment. Of the 16 analysts covering the stock, 11 give it a Buy rating and five are Neutral.  

Bank of America and RBC Capital Markets both have a price target of 230p. Of course, there’s no guarantee the share price will reach this level but it illustrates that some rate the stock highly.

League table

I already own two of these shares. And if I had some spare cash, I’d add IAG to my portfolio. However, ranking them in ascending order I’d put Vodafone third (cheap), followed by IAG (cheaper) and JD Sports (cheapest).

Bank of America is an advertising partner of The Ascent, a Motley Fool company. James Beard has positions in JD Sports Fashion and Vodafone Group Public. The Motley Fool UK has recommended Nike and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »

ISA coins
Investing Articles

How to aim for a £12k second income starting with a 20k ISA

With inflation and taxes on the rise, having a tax-free second income is now more important than ever. Zaven Boyrazian…

Read more »