My top 3 bargain FTSE shares! But which is cheap, cheaper and the cheapest?

Having identified his three favourite undervalued FTSE 100 shares, our writer attempts to rank them in order of value for money.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Caucasian girl showing and pointing up with fingers number three against yellow background

Image source: Getty Images

I believe the FTSE 100‘s stuffed full of bargains at the moment. I’ve picked the three I think currently offer the best value.

Out of fashion

Shares in JD Sports (LSE:JD.) currently (16 August) change hands for 28% less than the stock’s 52-week high.

It’s been caught in the crossfire following a downgrade in Nike’s sales forecast. The American sportswear giant is believed to account for 50% of JD Sports’ revenue so this isn’t surprising.

But the retailer sells multiple brands including some that are capitalising on Nike’s problems. And the company has an impressive track record of growing its earnings.

With a price-to-earnings (P/E) ratio of around 10 — half its average over the past decade — I recently decided to buy some stock.

Source: JD Sports website / PBT = profit before tax

Ringing the changes

On the back of stagnant revenue and falling earnings, Vodafone’s (LSE:VOD) shares appear to be stuck in the 65p-80p range. I suspect that’s why the company’s restructuring its operations and selling its under-performing divisions in Spain and Italy.

There’s no guarantee its turnaround plan will work — others have failed. And I’ve concerns about the company’s debt levels.

But I’ve confidence in its CEO. And the company’s recent trading update — for the first quarter of its March 2025 financial year — hinted at a recovery under way. I believe now could be a good entry point.

To consider the stock’s potential, I’ve been looking at Deutsche Telekom, Europe’s largest telecoms company. If the same earnings multiple (13.7) was applied to Vodafone, its shares would be 46% higher.

Ready for take-off

International Consolidated Airlines Group (LSE:IAG) shares are currently trading 9% below their 52-week high. Analysts are expecting earnings per share of 40.97 euro cents (35.18p) in 2024. If correct, this implies a P/E ratio of 4.8.

This looks cheap compared to easyJet — the only other airline in the FTSE 100 — which has a forward earnings multiple of 6.9. If the same valuation was applied to IAG, its stock would be 43% higher (243p).

The pandemic reminded us of the risks associated with the airline industry. Also, IAG’s profits have been impacted by inflation. Fuel costs are largely out of its control. And a tight labour market’s putting pressure on salaries. In August last year, British Airways agreed a 13% pay rise (over 18 months) with its 24,000 staff.

During 2023, these two expense headings accounted for exactly 50% of its operating expenditure.

But I think now could be a good time to consider it. Passenger numbers are increasing once more, net debt’s falling, its dividend has been reinstated (albeit a modest one) and many are expecting oil prices to fall over the next 12 months.

Brokers appear to agree with my assessment. Of the 16 analysts covering the stock, 11 give it a Buy rating and five are Neutral.  

Bank of America and RBC Capital Markets both have a price target of 230p. Of course, there’s no guarantee the share price will reach this level but it illustrates that some rate the stock highly.

League table

I already own two of these shares. And if I had some spare cash, I’d add IAG to my portfolio. However, ranking them in ascending order I’d put Vodafone third (cheap), followed by IAG (cheaper) and JD Sports (cheapest).

Bank of America is an advertising partner of The Ascent, a Motley Fool company. James Beard has positions in JD Sports Fashion and Vodafone Group Public. The Motley Fool UK has recommended Nike and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »

Businesswoman calculating finances in an office
Investing Articles

Waiting for a stock market crash? This FTSE 100 superstar just fell 19% in a day

A stock market crash can be a great time to buy shares. But one of the FTSE 100’s leading lights…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Rolls-Royce shares down 19%. Why is this major broker still as bullish as ever?

Our writer looks into the long-term investment case for Rolls-Royce shares after a 19% dip, and finds at least one…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

9% yield! But a cut’s coming for 1 of the UK’s most reliable dividend stocks

While other housebuilding stocks have had big dividend cuts in recent years, Taylor Wimpey's been incredibly resilient. But that's set…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Stock market crash? 1 Nasdaq share I’m keeping an eye on

With the stock market taking the elevator down recently, out writer has his eye on a company hoping to compete…

Read more »