A FTSE 100 bargain stock I’d buy without hesitating!

Looking for the best FTSE value stocks to buy following the recent sell-off? Here’s a beaten-down bargain I’m keen to buy more of for my own portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Major global stock markets have been shaken amid mounting concerns over the US economy. In the UK, the FTSE 100 and FTSE 250 have stabilised in recent days, but investor confidence is fragile and another plunge could be around the corner.

This doesn’t much worry me however. Like billionaire investment guru Warren Buffett, I buy shares with a view to holding them for the long haul, like five years or more. I’m confident that, over time, the stocks I’ve picked following careful research will recover over time, and then some.

A FTSE 100 bargain

In fact, as a patient investor, I welcome times of share market turbulence like this. “Whether we’re talking about stocks or socks, I like buying quality merchandise when it is marked down”, to quote Buffett. Falling stock markets boost my chances of digging out brilliant bargains.

With this in mind, here’s a great Footsie share currently trading at knock-down prices. I’m aiming to buy it for my portfolio when I next have cash to invest.

Strong trading

Prudential‘s (LSE:PRU) share price continues to tumble as China’s economy splutters. Tough conditions in Asia’s economic powerhouse can have significant ramifications across all of ‘The Pru’s’ key markets.

I can’t help but feel however, that the FTSE 100 company’s shares are way, way too cheap right now. Today, they trade on a forward price-to-earnings (P/E) ratio of 8.4 times, some distance below the index average around 10.5 times.

I certainly don’t think Prudential shares warrant this rock-bottom rating in light of ongoing strength. Despite strong comparisons in Hong Kong and Mainland China during the first quarter, annual premium equivalent (APE) sales across the group rose 7% year on year, latest financials showed.

Long-term opportunity

Demand in its Asian marketplace continues to rise thanks to booming population and wealth levels. This is a trend that has much further to run, given that financial product penetration rates remain so low.

Analysts at Mordor Intelligence expect Asia’s life- and non-life insurance industries to grow at an annual rate of more than 4.5% over the five years leading up to 2029. This growth rate’s significantly higher than the projections for developed markets.

Reflecting this huge opportunity, Prudential has plans to grow new business profit at a compound annual rate of 15-20% between 2022 and 2027. It aims to do this by doubling-down on areas like agency, bancassurance and health, and investing heavily across the business.

85% upside?

Encouragingly, The Pru has a strong balance sheet it can utilise to help make these dreams a reality. Its free surplus ratio was 242% as of the end of 2023, and it’s targeting a ratio of 175-200% over the longer term.

As an added bonus for investors, its robust cash reserves also mean that dividend growth and share buybacks might accelerate. Indeed, the company announced a fresh $2bn share repurchase programme just a couple of months ago.

Sixteen analysts currently have ratings on Prudential shares. And they’ve assigned an average 12-month price target of £11.70, up 85% from current levels. I think now might be a great time for me to increase my stake in the company.

Royston Wild has positions in Prudential Plc. The Motley Fool UK has recommended Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »