A FTSE 100 bargain stock I’d buy without hesitating!

Looking for the best FTSE value stocks to buy following the recent sell-off? Here’s a beaten-down bargain I’m keen to buy more of for my own portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Major global stock markets have been shaken amid mounting concerns over the US economy. In the UK, the FTSE 100 and FTSE 250 have stabilised in recent days, but investor confidence is fragile and another plunge could be around the corner.

This doesn’t much worry me however. Like billionaire investment guru Warren Buffett, I buy shares with a view to holding them for the long haul, like five years or more. I’m confident that, over time, the stocks I’ve picked following careful research will recover over time, and then some.

A FTSE 100 bargain

In fact, as a patient investor, I welcome times of share market turbulence like this. “Whether we’re talking about stocks or socks, I like buying quality merchandise when it is marked down”, to quote Buffett. Falling stock markets boost my chances of digging out brilliant bargains.

With this in mind, here’s a great Footsie share currently trading at knock-down prices. I’m aiming to buy it for my portfolio when I next have cash to invest.

Strong trading

Prudential‘s (LSE:PRU) share price continues to tumble as China’s economy splutters. Tough conditions in Asia’s economic powerhouse can have significant ramifications across all of ‘The Pru’s’ key markets.

I can’t help but feel however, that the FTSE 100 company’s shares are way, way too cheap right now. Today, they trade on a forward price-to-earnings (P/E) ratio of 8.4 times, some distance below the index average around 10.5 times.

I certainly don’t think Prudential shares warrant this rock-bottom rating in light of ongoing strength. Despite strong comparisons in Hong Kong and Mainland China during the first quarter, annual premium equivalent (APE) sales across the group rose 7% year on year, latest financials showed.

Long-term opportunity

Demand in its Asian marketplace continues to rise thanks to booming population and wealth levels. This is a trend that has much further to run, given that financial product penetration rates remain so low.

Analysts at Mordor Intelligence expect Asia’s life- and non-life insurance industries to grow at an annual rate of more than 4.5% over the five years leading up to 2029. This growth rate’s significantly higher than the projections for developed markets.

Reflecting this huge opportunity, Prudential has plans to grow new business profit at a compound annual rate of 15-20% between 2022 and 2027. It aims to do this by doubling-down on areas like agency, bancassurance and health, and investing heavily across the business.

85% upside?

Encouragingly, The Pru has a strong balance sheet it can utilise to help make these dreams a reality. Its free surplus ratio was 242% as of the end of 2023, and it’s targeting a ratio of 175-200% over the longer term.

As an added bonus for investors, its robust cash reserves also mean that dividend growth and share buybacks might accelerate. Indeed, the company announced a fresh $2bn share repurchase programme just a couple of months ago.

Sixteen analysts currently have ratings on Prudential shares. And they’ve assigned an average 12-month price target of £11.70, up 85% from current levels. I think now might be a great time for me to increase my stake in the company.

Royston Wild has positions in Prudential Plc. The Motley Fool UK has recommended Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Illustration of flames over a black background
Investing Articles

Recently released: December’s higher-risk, high-reward stock recommendation [PREMIUM PICKS]

Fire ideas will tend to be more adventurous and are designed for investors who can stomach a bit more volatility.

Read more »

Abstract 3d arrows with rocket
Growth Shares

Will the SpaceX IPO send this FTSE 100 stock into orbit?

How can British investors get exposure to SpaceX? Here is one FTSE 100 stock that might be perfect for those…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

Could drip-feeding £500 into the FTSE 250 help you retire comfortably?

Returns from FTSE 250 shares have rocketed to 10.6% over the last year. Is now the time to plough money…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

How much does one need in an ISA for £2,056 monthly passive income?

The passive income potential of the Stocks and Shares ISA is higher than perhaps all other investments. Here's how the…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

The best time to buy stocks is when they’re cheap. Here’s 1 from my list

Buying discounted stocks can be a great way to build wealth and earn passive income. But investors need to be…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Martin Lewis just explained the stock market’s golden rule

Unlike cash, the stock market can quietly turn lump sums into serious wealth. So, what’s the secret sauce that makes…

Read more »

Close-up of British bank notes
Investing Articles

£5,000 invested in Greggs shares at the start of 2025 is now worth…

This year's been extremely grim for FTSE 250-listed Greggs -- but having slumped more than 40%, could its shares be…

Read more »

Investing Articles

Looking for shares to buy as precious metals surge? 3 things to remember!

Gold prices have been on a tear. So has silver. So why isn't this writer hunting for shares to buy…

Read more »