Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

FTSE 100 shares: 1 I’d buy today and 1 I wouldn’t touch with a bargepole

Here this Fool takes a look at two FTSE 100 shares. One’s a data provider he’d like to buy. The other’s a telecoms giant he’d avoid.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A number of FTSE 100 shares have had an awesome run in 2024 so far. The index has reached record highs in the past couple of months. Even so, I think plenty of stocks still look like savvy buys.

That said, while I like the look of a number of Footsie constituents, not all take my fancy. If I had the cash, here’s one I’d buy today and one I’d avoid.

An AI play

Let’s start with a stock I’m eyeing: London Stock Exchange Group (LSE: LSEG). It’s up 3.6% this year, slightly less than the FTSE 100 (5.9%). But zooming out, the financial markets data stalwart is up 14.1% over the last year and 64.7% in the last five.

I like the stock due to its strong market position. It provides data to 99 of the top 100 global banks.

But there’s actually another reason why I want to add it to my portfolio. It recently announced a 10-year partnership with Microsoft, which will see artificial intelligence (AI) play a larger role in the products and services it provides.

As part of the deal, Microsoft took a 4% equity stake in the business. The move is “expected to increase LSEG’s revenue growth meaningfully over time as new products come on-stream“.

The stock does looks expensive. It’s trading higher than the FTSE 100 average. The financial data sector can also be highly competitive, which is another risk.

But as a long term buy-and-hold, I’m bullish on the stock, especially if it continues to expand further into the AI sector.

What’s more, while on the surface it may not look like your typical income stock, with its payout having grown at an annual compound growth rate of 14.6% during the last decade, there’s certainly potential for its 1.2% dividend yield to keep rising.

A value trap

One stock I plan to avoid like the plague is Vodafone (LSE: VOD). The stock is up a mere 0.2% year to date. It’s down 2.7% over the last year. But the telecoms giant has lost 45.9% of its value in the last five years.

At 59.9p, its shares may now look like a steal. And with it making some progress with its turnaround strategy, investors may be tempted to dive in.

The business continues to streamline after offloading its Spanish and Italian businesses for €5bn and €8bn, respectively. It also has plenty of potential for growth in exciting regions like Africa.

But there are a few reasons why I’m steering clear. Firstly, it has an alarming amount of debt (€33.2bn) on its balance sheet.

Secondly, its 10.9% yield looks tempting but is set to be cut in half next year from 9 cents a share to 4.5 cents. Its current payout is unsustainable. Its new yield will still be above the FTSE 100 average. Yet there’s always the risk it could be cut again further down the line.

With its poor share price performance over the last five years, I’m wary the stock could be a value trap. For that reason, I wouldn’t buy it today.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Microsoft and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how much passive income someone could earn maxing out their ISA allowance for 5 years

Christopher Ruane considers how someone might spend a few years building up their Stocks and Shares ISA to try and…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Was I wrong about Barclays shares, up 196%?

Our writer has watched Barclays shares nearly triple in five years, but stayed on the sidelines. Is he now ready…

Read more »

Wall Street sign in New York City
Investing Articles

Up 17% in 2025, can the S&P 500 power on into 2026?

Why has the S&P 500 done so well this year against a backdrop of multiple challenges? Our writer explains --…

Read more »

National Grid engineers at a substation
Investing Articles

National Grid shares are up 19% in 2025. Why?

National Grid shares have risen by almost a fifth this year. So much for it being a sleepy utility! Should…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Here are the potential dividend earnings from buying 1,000 Aviva shares for the next decade

Aviva has a juicy dividend -- but what might come next? Our writer digs into what the coming decade could…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in December [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Is the unloved Aston Martin share price about to do a Rolls-Royce?

The Aston Martin share price has inflicted a world of pain on Harvey Jones, but he isn't giving up hope…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

How much do you need in a Stocks and Shares ISA to raise 1.7 children?

After discovering the cost of raising a child, James Beard explains why he thinks a Stocks and Shares ISA is…

Read more »