3 cheap UK shares to consider as summer holidays arrive

Will summer bring a new wave of interest in UK shares? Trading typically subsides as people take leave, but I think these shares could benefit.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young female couple boarding their plane at the airport to go on holiday.

Image source: Getty Images

UK shares are on the up, with the FTSE 100 closing higher every year since Covid. Performance slowed recently as the general election approached but overall sentiment for the second half of 2024 remains positive.

This suggests there may still be some cheap buying opportunities to consider in our local market. Here are three shares that I think will enjoy growth this summer.

WHSmith

WHSmith (LSE: SMWH) has yet to recover its pre-Covid highs so a busy summer may just be what it needs. The high street newsagent and travel retailer recently expanded the number of stores in stations and airports. With travel expected to increase during the summer holidays, these stores are bound to enjoy increased foot traffic. 

Yet the retailer may want to focus on debt repayments. At £481m, its debt is higher than both cash and equity. The interest payments are sufficiently covered for now but it would have more money to play with if it reduced its debt. If summer doesn’t give it the boost it needs, further price growth could be throttled.

Since July 2021, the share price fell 30% but analyst forecasts remain favourable. Earnings are expected to grow at a rate of 24.7%, giving it a price-to-earnings growth (PEG) ratio of 0.9. And return on equity (ROE) is forecast to be a very promising 27% in three years.

Wizz Air

With the UK set for one of the wettest summers yet, punters will be fighting for cheap tickets to sunny European shores. The younger sibling of the UK’s cheap airlines, Wizz Air (LSE: WIZZ) continues to operate in the shadow of easyJet and Ryanair. It might struggle to compete with Ryanair’s prices but its customer service is more highly rated. And with a price-to-earnings (P/E) ratio almost half that of easyJet, it’s got far more room to grow. 

But that’s not all — future cash flow estimates suggest the current share price could be undervalued by almost 75%. My only concern is the €1bn in debt it holds – far higher than its €145m in equity. While cash reserves are sufficient to cover it, the cost required to reduce that load could limit funding for future expansion. Let’s see if summer can bring it some relief.

Pets at Home

One of the UK’s favourite success stories, this beloved pet store enjoyed spectacular success during Covid. Bored homeowners turned their attentions to their pets during lockdown, ordering toys and pampering gifts from the Pets at Home (LSE: PETS) online store.

However, as life returned to normal and the home office dream died, playtime ended. The shares are now down 43% since the September 2021 high. What’s more, its success has attracted competition and fickle consumers may stray, so Pets at Home might need to slash its high prices to retain business. In May 2023, it launched a bold rebranding strategy but the price has slid 20% since. While the economy may be partly to blame there’s also little evidence the plan worked.

Yet people still have pets and what better time to pamper them than summer? So with the economy recovering and the share price back at pre-Covid levels, business should return to normal. The stock was already doing well pre-pandemic so there’s every reason to believe it could resume that success.

Mark Hartley has positions in easyJet Plc. The Motley Fool UK has recommended Pets At Home Group Plc and WH Smith. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

I asked ChatGPT to settle the ISA v SIPP debate once and for all. It said…

Instead of working out whether an ISA or SIPP is the better tax wrapper, Harvey Jones called the robots in.…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

Amazon shares: overpriced or a possible bargain?

Christopher Ruane thinks Amazon shares look pricier than he normally likes -- but also reckons they could be a potential…

Read more »

Female Tesco employee holding produce crate
Investing Articles

In a jittery market, could Tesco shares be a defensive choice?

Could Tesco shares be a safe haven in nervous markets, given that consumers always need to eat? Our writer is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much might £10,000 in Rolls-Royce shares soon be worth? Let’s ask the experts

Do Rolls-Royce shares look like a good buy after recent price falls? City analysts still appear bullish, but global events…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »