Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

7.1% yield! Would I be silly not to buy cheap Aviva shares?

This Fool likes the look of Aviva shares for their handsome dividend yield and valuation. So, would now be a smart time to buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smart young brown businesswoman working from home on a laptop

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After a slow start to the year, shares in insurance giant Aviva (LSE: AV.) have been picking up pace. They’re up 9.1% year to date and 19.1% over the last 12 months.

That beats the performance of the FTSE 100. If I’d picked up shares in Aviva a year ago, I’d be a happy investor today.

Unfortunately, I didn’t. But with its share price now at £4.73, I’m tempted. That looks cheap. Would I be silly not to buy the stock? And should investors consider it too?

Standout features

From my research, a few things stand out to me. The first is its meaty dividend yield. At 7.1%, that’s way above the Footsie average (3.6%). Last year its dividend grew by 8%. That’s the third year in a row it has risen. To go with that, management also announced a new £300m share buyback programme while upgrading its dividend guidance moving forward.

Dividends are never guaranteed. So, when I see yields of 7%+, I’m naturally sceptical. That said, I feel Aviva will be paying out in future given its approach to rewarding shareholders over the last few years.

Then there’s its valuation. Today, it has a price-to-earnings ratio of 12.5. Okay, there are cheaper stocks out there. But I think that looks like good value for Aviva. It’s a high-quality business, so even though that’s slightly above the Footsie average, it still looks like a good deal. Its long-term historical average is around 14, further signalling there’s value in today’s price.

What next?

But what’s in store next for the business? 2023 saw it continue to gain momentum. Operating profit rose 9% to just shy of £1.5bn, boosted by a strong performance across a host business areas, such as wealth and insurance premiums. It further delivered its £750m cost reduction target a year ahead of schedule.

But how does it take the next step and kick on from here? Luckily, it seems that continuing to streamline the business and make it a more lean and efficient operation is the top priority for CEO Amanda Blanc.

In the past, Aviva has often been viewed as a business that was too diversified. It focused on too many areas in too many regions. And this harmed performance. Under Blanc, this has changed.

In its latest results, it announced that it had completed the exit from its Singapore joint venture for £937m, further reducing its geographic footprint.

These moves build on the already strong competitive advantage that Aviva has. That includes its stellar brand recognition and customer base of nearly 20m.

The risks

While that’s all well and good, streamlining comes with risks. For example, it leaves the business reliant on just a couple of markets. If they falter, Aviva will feel the impact more strongly than if it was more diversified.

The insurance industry can also be cyclical as well as extremely competitive. Insurtechs have been gaining popularity in recent years. That’s a developing threat to Aviva.

Time to buy?

Even so, I’d buy the shares today if I had the cash. At £4.73 a pop, I think they’re a shrewd investment proposition and offer long-term growth potential.

Its meaty yield is without a doubt one of the major draws. That would provide a solid passive income stream for my portfolio.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in December [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Is the unloved Aston Martin share price about to do a Rolls-Royce?

The Aston Martin share price has inflicted a world of pain on Harvey Jones, but he isn't giving up hope…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

How much do you need in a Stocks and Shares ISA to raise 1.7 children?

After discovering the cost of raising a child, James Beard explains why he thinks a Stocks and Shares ISA is…

Read more »

smiling couple holding champagne glasses and looking at camera at home with christmas tree
Investing Articles

A Santa rally could take the FTSE 100 to 10,000 and beyond!

If the FTSE 100 enjoys yet another big Santa rally then the long-awaited and tantalisingly close 10,000 mark could be…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

2 investment trusts from the FTSE 250 worth digging into for passive income

Plenty of FTSE 250 investment trusts offer dividend growth potential over the long run. So why does this writer like…

Read more »

Warhammer World gathering
Investing Articles

The Games Workshop share price is up 38% in a year. Is there any value left?

The Games Workshop share price has risen by more than a third in a year. Our writer considers what might…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

This AI growth stock could rise 60%-70%, according to Wall Street analysts

This growth stock has lagged the market in 2025. However, Wall Street analysts expect it to play catch up next…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Prediction: here’s where the red-hot Lloyds share price and dividend yield could be next Christmas

Harvey Jones has done brilliantly out of the Lloyd share price over the last year. Now he's wondering whether he'll…

Read more »