After gaining 45% in 12 months, is the Amazon share price now overvalued?

Our author thinks the Amazon share price might be too high. While the long-term future of the business looks bright, he’s being cautious of the valuation.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

I’m looking at the Amazon (NASDAQ:AMZN) share price, and I firmly believe that the business is very well-structured for long-term investment gains. However, there are times when it’s wise for me to buy more and times when it’s best I show restraint.

Right now, with its price-to-sales ratio around 3.3, I’m wondering whether the value opportunity that I capitalised on in 2023 is over.

Amazon’s relentless innovation

Most prominently, management has positioned the company to be one of the leaders in artificial intelligence (AI). It is managing this through a three-layered approach, including AI infrastructure, tools to build AI, and applications that leverage AI.

Also, the company is planning a foray into healthcare with disruptive projects like Amazon Pharmacy and Amazon Care. I think this could be a very high growth opportunity for the firm.

I’m also excited about how its logistics network will develop as AI and robotics evolve. It’s likely that drones will become more commonplace for deliveries, and robots could even be delivering packages to the doorstep. These implementations are likely to drive higher profit margins as the company relies less on human labour.

The value investor’s mindset

Despite my optimism about Amazon’s future, I still need to retain the right investment strategy to succeed with its shares.

I believe the best time to buy into a company is when others have been selling aggressively for quite some time, but the company’s long-term prospects still look good. This can happen for a variety of reasons, but in the case of Amazon, recently, a big price drop occurred because it reported a loss due to an investment in Rivian that has been losing value.

Now, the shares are nearing all-time highs again, up around 125% from the 2022 low. That means the big value opportunity is likely now over. This is further evidenced by the fact that the price-to-sales ratio was around 1.7 in 2022. Today, it’s 3.3, which is roughly equal to its 10-year median.

I still own the shares

While I think the major value play here is now over, I’m certain that the business’s future is still bright. That’s why I’m not selling my shares, I’m just unlikely to buy more at this stage.

In my opinion, there is quite likely to be a moderate correction in the share price soon. However, this likely won’t last very long. Certainly, over the next 10 years, I expect the investment to beat most major indexes like the S&P 500.

I just have to remember that because it’s so richly valued, any losses or slowdowns in business growth can bring serious periods of price volatility. And with Amazon’s core markets in Western economies largely saturated, it is more heavily dependent on international expansion for its gains now. This could be problematic if foreign economies are less responsive to management’s propositions than expected.

I like other investments more

I think there are stronger additions I can make to my portfolio right now, like buying more Alphabet shares. That’s another big tech investment involved in AI that I think offers both high future growth prospects and good value for money.

I consider Amazon to be a wonderful business, but I can’t justify increasing my position at its current valuation.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Oliver Rodzianko has positions in Alphabet and Amazon. The Motley Fool UK has recommended Alphabet and Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

ISA coins
Investing Articles

Could an ISA be a good way to start investing?

Might an ISA be a suitable platform for someone who wants to start investing? Our writer explains a key reason…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 top growth stocks to consider for an ISA in April

The UK market is home to some fantastic under-the-radar growth stocks trading at very reasonable valuations. Here are two of…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Could thinking like Warren Buffett help create a market-beating ISA?

Christopher Ruane zooms in on some aspects of Warren Buffett's investing approach he thinks could help an ambitious ISA investor…

Read more »

British pound data
Investing Articles

£10,000 invested in a FTSE 100 index tracker at the start of March is now worth…

Anyone who invested money in a FTSE 100 index tracker at the start of the month may wish to look…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Should investors consider Rolls-Royce shares as war rocks global markets?

Investors who thought Rolls-Royce shares had grown too expensive might have second thoughts as Iran turmoil rattles the FTSE 100,…

Read more »

Young black woman walking in Central London for shopping
Investing Articles

Some lucky ISA investors could pick up £2,000 for free in the next month. Here’s how

The UK government is handing out free money to some ISA investors to help them save for retirement. Here’s a…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is this the best time to buy dividend shares since Covid-19?

A volatile stock market gives investors a chance to buy shares with unusually high dividend yields. Stephen Wright highlights one…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Are we staring at a once-in-a-decade chance to buy this beaten-down UK growth stock?

Investors couldn't get enough of this FTSE 100 growth stock, but the last 10 years have been pretty frustrating. Could…

Read more »