Is the Amazon share price primed for a drop?

The Amazon share price has been on a tear for the last year, but can this trend continue? Gordon Best takes a closer look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Amazon Go's first store

Image source: Amazon

E-commerce and technology mammoth Amazon (NASDAQ:AMZN) has captivated investors for decades. However, after climbing more than 50% in the last year amid excitement around the technology sector, many will be wondering how far it can go. I want to take a closer look at this giant of the market, determining whether there may be a few reasons to take profits in the near term.

The numbers

When a company sees a rally of more than 50%, I always start my analysis with a discounted cash flow calculation. This valuation method estimates a company’s future cash flows, and can indicate whether the market is getting carried away, or if there is still a good chance of more growth ahead. Impressively, the current share price may be as much as 41% undervalued based on this calculation.

Of course, this isn’t a guarantee. With so many different income streams, including cloud computing, investors often struggle to establish the best way to value such complex companies.

However, the price-to-earnings (P/E) ratio, which compares a company’s share price to its earnings per share (EPS), offers a clearer picture. Currently, the firm’s P/E sits around 56 times, significantly higher than the sector average of 34 times. This could indicate that shares in the company are trading at a premium compared to rivals. After such an extended rally, a share price that many think is too high could quickly lead to a sell-off and significant decline.

Limited potential?

Amazon’s aggressive expansion in e-commerce isn’t quite living up to the heady days of the past. Compared to this year, revenue growth is expected to slow by 20% over the coming year. Some analysts argue that the company faces increasing competition in the e-commerce space, particularly from TikTok Shop, which has been growing at an astonishing rate. But for me, impressive performance in other areas of the company, such as AWS, more than hedges against any potential retail slowdown.

Another factor I think could be a huge driver for the share price is the shift from growth to profitability. The company is now such a behemoth that expansion does not need to be the priority. Instead, the company may focus on driving down costs, executing in an efficient way, and enhancing offerings such as Prime Video.

Overall

For me, the Amazon share price still has a great future ahead, but may experience a few bumps in the road. The e-commerce business has perhaps seen it’s best days already, but with so many other services and platforms under the same roof, the firm isn’t far away from being the ‘everything platform’ that so many companies are looking to become.

As with many companies in the technology sector, the valuation may be high, but I feel that long-term investors still have a solid future with this one. I’ll be adding shares at the next opportunity.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Gordon Best has no position in any of the shares mentioned. The Motley Fool UK has recommended Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »