Below £5, are Aviva shares the best bargain on the FTSE 100?

This Fool thinks that at their current price Aviva shares are a steal. Here he details why he’d add the insurance stalwart to his portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aviva logo on glass meeting room door

Image source: Aviva plc

Early April saw Aviva (LSE: AV) shares flirt with the £5 mark. They failed to break it and since then have retracted.

But now at just £4.66 a piece, are they one of the best bargains available to investors on the FTSE 100?

The Aviva share price has been on a tear recently and it’s easy to see why some investors may think they’re too late to the party.

In the last 12 months, the stock has climbed 12.3%. It has put up a strong performance so far in 2024, rising 7.5%.

But April saw the stock pull back. With it falling 5.4% in the last month, that could be a window of opportunity.

Any value left?

So, at their current price, is there any value left? One fundamental valuation metric is the price-to-earnings (P/E) ratio. Let’s start there.

Right now, Aviva shares trade on a trailing P/E of 12.4. That comes in slightly higher than the average of its Footsie peers (11), but it’s significantly lower than its competitors such as Prudential (14.2) and Admiral Group (24.4). Based on that, I think there’s still value left in the share price.

A meaty yield

On top of this, there’s most certainly value in collecting its 7.2% dividend yield. That’s way above the Footsie average of 3.9%. Last year, Aviva increased its payout by 8% while also announcing a fresh £300m share buyback scheme.

Buybacks help reduce the number of shares in circulation, in turn boosting a company’s earnings per share. That could help drive the stock further.

Moving in the right direction

But aside from that, what about the business itself? Does it look in good shape?

I’d say so. That’s especially after CEO Amanda Blanc has accelerated its streamlining mission that has been ongoing for years.

Under her tenure, Aviva has got rid of a large proportion of its underperforming businesses. Now, the firm is focusing on its most profitable markets.

With it slimming down its operations, it has also cut costs. Last year Aviva announced that it delivered its £750m cost reduction target a year earlier than it anticipated.

After a period of struggle, it seems Aviva is heading in the right direction. Last year it turned in a £1.47bn operating profit, up 9% from the year prior, amid a tough economic backdrop. That, in my opinion, highlights the underlying potential of the business.

The risks

Streamlining inherently comes with risks. Aviva is now reliant on a couple of core markets. If they falter, that could spell trouble for the firm.

Insurance is also a highly competitive industry. While Aviva is an established player in the field, it faces the threat of new players entering the space.

A bargain to be had?

Is it the biggest bargain on the FTSE 100? I’d say that’s probably a stretch. But would I still buy its shares today if I had the cash? Definitely.

The stock has been trending upwards and I reckon this positive momentum can keep pushing it higher.

Add to that the impressive moves the business has made and a healthy yield to tide me over, and I think Aviva shares could be a savvy buy.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Admiral Group Plc and Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Are 76% off Vistry shares a once-in-a-decade opportunity?

Vistry shares are looking dirt-cheap on some metrics. Is this the kind of rare buying opportunity that only comes around…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Down 10% in a month with a near-7% yield — are Aviva shares the perfect ISA buy?

Harvey Jones says stock market volatility could give investors the opportunity to snap up Aviva shares at a reduced price…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 invested in Diageo shares 1 month ago is now worth…

Diageo shares have dipped below £14 recently, taking the one-year fall to 31%. So why has one leading broker turned…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Elon Musk could give Scottish Mortgage shares a huge boost!

Dr James Fox explains why Scottish Mortgage shares could benefit massively as Elon Musk looks to take SpaceX public later…

Read more »

Investing Articles

As Rolls-Royce and Babcock rocket, has the BAE Systems share price finally run out of juice?

Harvey Jones is astonised at recent sluggish performance of the BAE Systems share price and wonders if there is better…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Down 31% and with a P/E of 8.8, is this FTSE 100 share too cheap to ignore?

Berkeley's share price has collapsed to its cheapest in roughly 10 years. Is the FTSE share now too cheap to…

Read more »

Investing Articles

10 dirt-cheap shares to consider after the correction

Investors keen to contribute to their ISA allowance before Sunday's deadline have a brilliant opportunity to buy cheap shares due…

Read more »

UK supporters with flag
Investing Articles

Why I think this super-cheap growth stock will lead the charge when the FTSE 100 recovers

Harvey Jones is seriously excited by this FTSE 100 growth stock but he also cautions that it can be very…

Read more »