Below £5, are Aviva shares the best bargain on the FTSE 100?

This Fool thinks that at their current price Aviva shares are a steal. Here he details why he’d add the insurance stalwart to his portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Aviva logo on glass meeting room door

Image source: Aviva plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Early April saw Aviva (LSE: AV) shares flirt with the £5 mark. They failed to break it and since then have retracted.

But now at just £4.66 a piece, are they one of the best bargains available to investors on the FTSE 100?

The Aviva share price has been on a tear recently and it’s easy to see why some investors may think they’re too late to the party.

In the last 12 months, the stock has climbed 12.3%. It has put up a strong performance so far in 2024, rising 7.5%.

But April saw the stock pull back. With it falling 5.4% in the last month, that could be a window of opportunity.

Any value left?

So, at their current price, is there any value left? One fundamental valuation metric is the price-to-earnings (P/E) ratio. Let’s start there.

Right now, Aviva shares trade on a trailing P/E of 12.4. That comes in slightly higher than the average of its Footsie peers (11), but it’s significantly lower than its competitors such as Prudential (14.2) and Admiral Group (24.4). Based on that, I think there’s still value left in the share price.

A meaty yield

On top of this, there’s most certainly value in collecting its 7.2% dividend yield. That’s way above the Footsie average of 3.9%. Last year, Aviva increased its payout by 8% while also announcing a fresh £300m share buyback scheme.

Buybacks help reduce the number of shares in circulation, in turn boosting a company’s earnings per share. That could help drive the stock further.

Moving in the right direction

But aside from that, what about the business itself? Does it look in good shape?

I’d say so. That’s especially after CEO Amanda Blanc has accelerated its streamlining mission that has been ongoing for years.

Under her tenure, Aviva has got rid of a large proportion of its underperforming businesses. Now, the firm is focusing on its most profitable markets.

With it slimming down its operations, it has also cut costs. Last year Aviva announced that it delivered its £750m cost reduction target a year earlier than it anticipated.

After a period of struggle, it seems Aviva is heading in the right direction. Last year it turned in a £1.47bn operating profit, up 9% from the year prior, amid a tough economic backdrop. That, in my opinion, highlights the underlying potential of the business.

The risks

Streamlining inherently comes with risks. Aviva is now reliant on a couple of core markets. If they falter, that could spell trouble for the firm.

Insurance is also a highly competitive industry. While Aviva is an established player in the field, it faces the threat of new players entering the space.

A bargain to be had?

Is it the biggest bargain on the FTSE 100? I’d say that’s probably a stretch. But would I still buy its shares today if I had the cash? Definitely.

The stock has been trending upwards and I reckon this positive momentum can keep pushing it higher.

Add to that the impressive moves the business has made and a healthy yield to tide me over, and I think Aviva shares could be a savvy buy.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Admiral Group Plc and Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »