Unilever shares are flying! Time to buy at a 21% ‘discount’?

Unilever shares have been racing higher this week after a one-two punch of news from the company. Here’s whether I think it’s time to consider buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf

Image source: Unilever plc

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) shares jumped 5% on Thursday making it one of the biggest FTSE 100 risers of the day. It capped off a great week for the company following first-quarter earnings. 

The rise followed remarks from the CEO about its ESG policies. He plans to reduce the focus on certain targets to provide better shareholder value. “I like realism,” he said.

Removing such restrictions will likely improve financials going forward. The markets seemed to agree with a 4.74% rise on the day.

I don’t own Unilever shares, so I’m looking at this as a chance to buy in. But I have to ask: is this a chance to buy in at the ground floor? Or is this simply white noise in the grander scheme of things?

I must say I’m pretty happy I haven’t owned Unilever shares of late. The stock has struggled since the pandemic. The current share price of £41.05 is 21% off its pre-Covid high of £51.96. 

Hold a candle

But I can’t ignore that Unilever has been one of the better UK shares this century. If I’d invested in 2006 then I’d be looking at a 514% total return. Per year, that’s a 10.6% return. Not many FTSE 100 stocks can hold a candle to that. 

A decent dividend supports it going forward. The current yield of 3.84% sizes up well with the rest of the FTSE 100 – an index known for generous passive income stocks – and it’s not in the firing line to get slashed either. 

I admire its products too. Is Hellmann’s Mayonnaise set to fall out of favour any time soon? Persil? Dove? Vaseline? I don’t think so. These are well-loved names and its to the credit of Unilever that it has built such a popular portfolio.

In terms of the latest news, I must say I’m encouraged by first-quarter results being positive. High inflation and the cost-of-living crisis are about as bad as it gets for the business it’s in, but these results bode well for the company and perhaps for the recovery as a whole. 

Not a seismic shift

In terms of the ESG news, this is a thornier one. The prospect of companies like Unilever being more conscious of its impact on the world sounds good, but any restrictions come at a cost. 

The silver lining might be that these ESG targets aren’t being binned, just made more realistic. Its target for reducing its ‘virgin plastic’ footprint by 50% by 2025 has shifted to 30% by 2026. The target for sustainably sourced crops has gone from 100% by 2030 to 95% by 2030. 

Do those sound like seismic shifts? Not to me. They sound more like tweaks that could instead be looked at as a company being pragmatic in what it can achieve. I’d say that’s a very good thing. 

With the firm trading at 19 times earnings – high for a Footsie firm – I don’t see this as an obvious add to my portfolio. But recent news seems positive and I’ll be keeping an eye on future developments.

John Fieldsend has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »