Down 15% in weeks, this FTSE 100 share is my top pick for April

This company topped our writer’s shopping list of FTSE 100 shares to buy in April. He’s already bought it this month — here’s why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Bus waiting in front of the London Stock Exchange on a sunny day.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Already this month I have added a well-known FTSE 100 share to my portfolio.

It has fallen around 15% since the second half of March. That decline means it now offers a dividend yield of 9.7%, among other attractions for me.

Strong business, good position

The company in question is asset manager M&G (LSE: MNG).

The share has tumbled in recent weeks and its long-term performance has also been weak. Since its 2019 listing (when it demerged from Prudential), the shares are down 10%.

Part of the reason for the recent fall was the share going ex-dividend. That is the cut-off date after which new buyers will not earn a given dividend. As the company’s final dividend was sizeable, it is not surprising that the FTSE 100 share fell after it went ex-dividend.

Still, that alone does not explain a 15% fall in a matter of weeks.

Why is the share cheap?

I see M&G as a cheap share, but not everyone would agree.

One of the challenges with valuing a financial services company is that simply looking at its profit and loss account can give only a limited picture.

Moves in asset prices can affect the bottom line (a company’s earnings). But given that M&G rounded out last year with £344bn of assets under management and administration, such swings in asset valuations do not necessarily reflect the underlying health of the business.

The company is on course to achieve operating capital generation of £2.5bn over a three-year period including this year. Yet the FSTE 100 business has a market capitalisation slightly less than twice that. I think that looks like good value for a business of this calibre, with a customer base in the millions and a well-known brand.

However, M&G seems never really to have excited the City since the demerger. The share price has ultimately been moving downwards despite ups and downs along the way. I think its inconsistent earnings track record helps explain that.

Another risk has been client outflows, leading to smaller fees for the firm. I see that as an ongoing risk, so was pleased that last year the firm managed an inflow of £1.1bn of money to its funds, excluding the Heritage business.

Why I bought

As a long-term investor, I am fairly upbeat about the prospects for M&G despite such risks.

I expect demand for asset management to remain high. The large sums involved mean even small fees can soon add up, making for an attractive business model.

With its long experience, large customer base, and strong brand, I think M&G is well-positioned to keep doing well.

The shares look like offering good value to me and one of the highest dividend yields in the FTSE 100 also appeals to me.

The firm’s policy is to maintain or raise the dividend annually. Whether it delivers on that remains to be seen, but if it does then my investment this month could actually end up yielding even more than 9.7% in coming years.

C Ruane has positions in M&g Plc. The Motley Fool UK has recommended M&g Plc and Prudential Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Move over Lloyds, are Barclays shares the ones to go for in 2026?

As we head into 2026 with inflation and interest rates set to fall, what does the banking outlook offer for…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Down 60% with a 10.2% yield and P/E of 13.5! Is this FTSE 250 stock a once-in-a-decade bargain? 

Harvey Jones is dazzled by the yield available from this FTSE 250 company, and wonders if it's the kind of…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Dividend Shares

How much do you need in the stock market to target a £3,500 monthly passive income?

Targeting extra income by investing in the stock market isn't just a pipe dream, it can be highly lucrative. Here's…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing For Beginners

Up 17% this year, here’s why the FTSE 100 could do the same in 2026

Jon Smith explains why a pessimistic view of the UK economy doesn't mean the FTSE 100 will underperform, and reviews…

Read more »

Investing Articles

I asked ChatGPT if the Rolls-Royce share price is still good value and wished I hadn’t…

Like many investors, Harvey Jones is wondering whether the Rolls-Royce share price can climb even higher in 2026. So he…

Read more »

Finger pressing a car ignition button with the text 2025 start.
Investing Articles

£5,000 invested in FTSE 100 star Fresnillo at the start of 2025 is now worth…

Paul Summers shows just how much those investing in the FTSE 100 miner could have made in a year when…

Read more »