The Rentokil share price has rocketed 13.86% today! Here’s what I’m doing

Harvey Jones has mixed feelings about today’s Rentokil share price recovery. He’s glad he saw it coming, but annoyed he didn’t buy.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Bournemouth at night with a fireworks display from the pier

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Rentokil (LSE: RT)) share price has rocketed this morning (7 March) and as far as I’m concerned, that’s as welcome as a plague of rats.

Why so bitter? Because I’ve been desperate to buy the FTSE 100 pest control expert for months, having decided its shares had been unfairly treated by the market. They had climbed right to the top of my buy list, and I was ready to swoop the moment I had the cash.

After this morning’s 13.86% jump, Rentokil Initial shares are going to cost a fair bit more than I hoped.

A top recovery play

The stock is on the up after full-year 2023 preliminary results showed adjusted pre-tax profit jumping 43.8% to £766m, with revenues up 44.7% to £5.4bn. Organic revenue growth was 4%, supported by strength in Europe, Asia, Pacific, UK and Latin America. Group adjusted operating margins climbed 120bps to 16.6%.

We learned today that Rentokil has made great strides with its October 2022 acquisition of Terminix for $6.7bn. The board upgraded expectations for total gross cost synergies by $50m to $325m, to be delivered by 2026.

No wonder the shares are flying. The worst thing is, I saw it coming. I’d be feeling like a clever bunny if I’d acted on my instincts and actually bought Rentokil shares, rather than simply praising them.

On November 26, I wrote that markets had been too harsh on the stock after the board warned on 19 October that full-year performance in North America would be “marginally below” previous expectations. The share price crashed 12% in a day. That was despite a 53.3% jump in Q3 revenues to £1.38bn (albeit only by 4.3% on an organic basis).

North America may be the world’s biggest pest control market, but Rentokil has a broad global footprint, and its European and emerging markets operations were still cleaning up. 

I accepted that Rentokil shares were priced for growth trading at more than 21 times earnings. When hopes are high, a little bit of bad news can have an outsized impact. Yet I also said it was a top buying opportunity.

Next time I need to take action

On 18 February, I returned to Rentokil, and said the outlook was brightening as the US economy holds up better than expected. Today, CEO Andy Ransom said Rentokil had “created a clear and comprehensive roadmap to reinvigorate growth in North America”. Organic revenue grew 3.1% although there’s a way to go amid “lower new business lead generation”.

Even after today’s jump, the shares are still down 16.21% over the last 12 months, so maybe it isn’t too late to buy them. 

They’re still relatively expensive trading at 20.08 times earnings, twice the FTSE 100 average. The yield is just 1.55%, but the board is progressive. It lifted its dividend per share by 15% to 8.68p today, as free cash flow rose 33.7% to £500m.

I wouldn’t buy Rentokil after this morning’s leap. There’s likely to be a bit of profit taking, so I’ll probably bank an instant loss. Instead, I’ll keep a watching brief, wait for things to settle, and purchase it when I have the cash.

I feel gratified that I called the Rentokil share price recovery. Next time, I need to have the courage of my convictions and push that buy button.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

2 dirt cheap FTSE 100 and FTSE 250 growth shares to consider!

Looking for great growth and value shares right now? These FTSE 100 and FTSE 250 shares could offer the best…

Read more »

Investing Articles

No savings? I’d use the Warren Buffett method to target big passive income

This Fool looks at a couple of key elements of Warren Buffett's investing philosophy that he thinks can help him…

Read more »

Investing Articles

This FTSE 100 hidden gem is quietly taking things to the next level

After making it to the FTSE 100 index last year, Howden Joinery Group looks to be setting its sights on…

Read more »

Investing Articles

A £20k Stocks and Shares ISA put into a FTSE 250 tracker 10 years ago could be worth this much now

The idea of a Stocks and Shares ISA can scare a lot of people away. But here's a way to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

What next for the Lloyds share price, after a 25% climb in 2024?

First-half results didn't do much to help the Lloyds Bank share price. What might the rest of the year and…

Read more »

Investing Articles

I’ve got my eye on this FTSE 250 company

The FTSE 250's full of opportunities for investors willing to do the search legwork, and I think I've found one…

Read more »

Investing Articles

This FTSE 250 stock has smashed Nvidia shares in 2024. Is it still worth me buying?

Flying under most investors' radars, this FTSE 250 stock has even outperformed the US chip maker year-to-date. Where will its…

Read more »

Investing Articles

£11k stashed away? I’d use it to target a £1,173 monthly passive income starting now

Harvey Jones reckons dividend-paying FTSE 100 shares are a great way to build a long-term passive income with minimal effort.

Read more »