Is DS Smith’s share price too cheap to ignore after a fresh trading update?

DS Smith’s share price trades on a price-to-earnings (P/E) ratio of around seven times. Is it time for FTSE 100 value investors to take a closer look?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

DS Smith‘s (LSE:SMDS) share price has the wind in its sails right now. The FTSE 100 packaging giant has soared in recent weeks on news it’s “considering a possible offer” from rival Mondi.

And it has edged even higher on Wednesday (6 March) following an encouraging trading update. Yet at 322p per share the company still looks terrifically cheap, as I’ll delve into shortly.

Are DS Smith shares now too cheap to miss?

Improving Volumes

Positive news from the packaging sector in early 2024 has fuelled hopes that the market is back in recovery. And today DS Smith added to the sense of optimism by announcing that demand “continues to improve“.

It said that “North America and Eastern Europe saw good growth” in the quarter between November and February, although this was offset by “a weaker performance in Northern Europe“. As a consequence, like-for-like corrugated box volumes were flat year on year during the quarter.

This marks a healthy improvement from the first half of the year, and suggests that the impact of high inflation on consumers’ wallets may be beginning to ease. Like-for-like box volumes had dropped 4.7% during the first half of the year.

Corner turned?

As I mentioned, these comments add to speculation that the packaging sector may be turning a corner. Mondi announced last month that “we are seeing improvements in our order books and are implementing price increases across our range of paper grades.”

And Smurfit Kappa said it had witnessed “a progressive improvement in demand” over the course of 2024. Encouragingly for DS Smith, its FTSE 100 rival also announced a “strong acceleration [in] demand for sustainable packaging solutions“. This is an area in which DS Smith is heavily invested.

Excellent value

Today’s update suggests now could be a time for me to buy more of the shares for my portfolio. I’m certainly attracted to the brilliant value that it offers despite those recent price rises.

Right now the packager trades on a forward price-to-earnings (P/E) ratio of 7.2 times. This is well below the FTSE 100 average of 10.5 times.

But the company doesn’t just look ultra cheap compared with other UK blue-chips. It also looks like a bargain compared with major operators in its sector.

As the chart below shows, its multiple is far below that of US rival International Paper‘s 17.2 times. We can also see its P/E ratio is more modest than those of (in descending order) Mondi, WestRock, and Smurfit Kappa.

P/E ratios from across the packaging sector.
Source: TradingView

A top stock

It’s too early to say that these companies are out of the woods just yet. Consumer confidence remains fragile, while raw material costs are also higher than historical levels.

Yet at current prices I think DS Smith could be a top stock to buy. Its earnings could rise strongly from here as the e-commerce and food retail segments bounce back. It also stands to gain from soaring demand for sustainable goods. And its share price could rocket again if takeover talk ignites again.

I’ll look closely at adding to my existing holdings when I next have cash to invest.

Royston Wild has positions in DS Smith. The Motley Fool UK has recommended DS Smith. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Dividend Shares

1 extraordinary chance to buy this FTSE 100 share?

After the US attacked Iran, the FTSE 100 crashed 11.6% from its 2026 high before bouncing back. However, this major…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »