These 2 shares are Dividend Aristocrats. Which should I buy this March?

Our writer likes the business model of this pair of FTSE 100 Dividend Aristocrats. So why would he only consider buying one at the moment?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Close-up of British bank notes

Image source: Getty Images

A Dividend Aristocrat is a company that has increased its dividend annually for 25 years or more.

The term is most commonly applied to US stocks like Coca-Cola and Procter & Gamble. But some British shares also fit the definition.

Here I discuss two. I like both of the businesses, but would only consider adding one of them to my portfolio for now.

Diageo

Although Diageo (LSE: DGE) may not be a household name, many of its products are. From Guinness to Johnnie Walker, Diageo is the company behind many of the bottles found in drinks cabinets across the globe.

That has turned out to be a great business. Demand is large and fairly resilient. As it owns brands that are both premium and unique, Diageo has pricing power. That helps explain how it was able to make a £3.7bn post-tax profit last year.

The shares yield 2.6%. Higher yields are certainly available at the moment from other FTSE 100 firms but I do like Diageo’s track record. The Dividend Aristocrat has raised its shareholder payout annually for over three decades.

As with any share, that does not necessarily indicate what may happen in future. The company has been wrestling with weaker demand in Latin American markets. If the world economy gets worse, pricy tipples may be less in demand elsewhere too.

But I think Diageo has a strong, proven business model and long-term cash generation potential.

Spirax-Sarco

The other FTSE 100 Dividend Aristocrat I’m discussing is even less of a household name than Diageo.

Spirax Group (LSE: SPX) (the new name announced last week for Spirax-Sarco) is an engineering business that sells to industrial customers rather than consumers.

Its commercial model is well-designed in my view. By selling to businesses, it taps into a market with ongoing demand and potentially large budgets.

Spirax offers a range of bespoke solutions. That helps build customer loyalty, as once it has proven its expertise in designing a solution for a specific customer need, I reckon it will be top of mind when that customer next needs similar work done.

The business does face challenges. A slowing economy could lead clients to delay non-essential work in some cases, potentially hurting revenues and profits for the firm.

Recently, for example, the company has noted “weak demand” for semiconductor wafer fabrication equipment and biotech products.

Operating profits at the interim stage this year fell 7% year on year despite double-digit revenue growth. But the company boosted its interim dividend 8%. That followed last year’s full-year increase of 12%, continuing a run of annual dividend growth stretching back to the late 1960s.

I’d buy one

At the right price, I would be happy to add both of these Dividend Aristocrats to my portfolio if I had spare cash to invest.

But the Spirax valuation is too rich for me right now. Its price-to-earnings ratio of 36 is markedly steeper than Diageo’s.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »