Reckitt share price crashes 10%! Is it now an unmissable FTSE bargain?

Hopes that the Reckitt share price would spring into life have been dashed by today’s full-year results. So has it fallen into bargain territory?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Asian man looking concerned while studying paperwork at his desk in an office

Image source: Getty Images

The floundering Reckitt (LSE: RKT) share price desperately needed a lift from this morning’s full-year results but it didn’t get it.

Today’s (28 February) announcement fell flat, with Q4 revenues down 1.2% and general performance weaker than investors had expected. Reckitt did post a 3.5% rise in full-year like-for-like revenues to £14.6bn, but it wasn’t enough for markets. The stock is down almost 10% as I write this.

Long-term investors have little to show for their loyalty and now they’re suffering again. Reckitt shares are up a meagre 0.14% over one year and 1.14% over five years. That’s marginally better than FTSE 100 rival Unilever, down 6.64% over one year and 1.82% over five, but it still a rotten return, even with dividends.

The personal care group has slipped off my radar in recent years. While I bought Unilever in June last year (and often wish I hadn’t), it’s a long time since Reckitt tempted me. But has that now changed? Let’s find out.

Disappointing

This has never been a great dividend stock. After today’s share-price drop, the yield has jumped from 3.14% to 3.47%. That’s better but still below the FTSE 100 average of around 3.9%. There was some good news here, though, as the board hiked the full-year dividend by 5% to 192.5p per share.

CEO Kris Licht called 2023 “a year of progress for Reckitt”, hailing a good trading performance in its Health and Hygiene division, while Nutrition “began rebasing and held market leadership in the US”.

Positives included driving gross margins back to historical levels, increased investment in its brands and innovation, and strong free cashflow.

Licht reminded disgruntled investors that Reckitt has “significantly increased cash returns to shareholders”, including a new, sustainable share buyback programme. Yet even he admitted that Q4 performance was “unsatisfactory”.

So much for 2023. What can we expect going forwards? Reckitt still boasts an array of established everyday brands like Air Wick, Harpic, Dettol and Nurofen. It needs to work hard on Nutrition, though, which is still reeling from an 11.9% drop in sales in Q3. This was largely down to a “rebase” in demand, as sales of disinfectant brands like Lysol and Finish fell as the pandemic receded. Nutrition should return to growth in the second half of 2024, Licht said.

Now we need some growth

Last October, broker Berenberg downgraded Reckitt and said it was “difficult to identify a catalyst” for a share-price recovery. Reading over today’s results, I’m not sure I can find one today. It may get support from a broader economic recovery, once inflation is defeated and interest rates start falling, but that applies to a whole heap of companies.

Like Unilever, Reckitt has also been hit by emerging market volatility, and a recovery here would be welcome. At least China, India and Latin America offered some solace.

Nobody wants to end the financial year on a low, but that’s what Reckitt has just done (and then some). I’m particularly concerned by reports of tough competition in the US eating into revenues from this key market.

Reckitt trades at 17.03 times, compared to the 22 times I was used to. I wouldn’t call it a bargain, though, let alone unmissable. I’ll stick with Unilever but won’t be adding Reckitt to my portfolio.

Harvey Jones has positions in Unilever Plc. The Motley Fool UK has recommended Reckitt Benckiser Group Plc and Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »