British shares look cheap. Here are 3 I’d snap up!

Our writer is eyeing a trio of cheap looking British shares he reckons could prove smart additions to his portfolio. Here he weighs some pros and cons.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

The London stock market seems out of fashion with many investors – and it shows in some share prices. Quite a few blue-chip British shares look cheap to me.

Cost and value are not the same thing. So when I say a share looks cheap, that does not necessarily mean that it has a low price. It means that I think I can pay less for it today than the long-term value I hope to get from owning it.

If I had spare cash to put to work, here are three British shares I would happily buy today.

British American Tobacco

Some UK shares have had a tough few years – and so have tobacco stocks more broadly.

So it may come as no surprise that British American Tobacco (LSE: BATS) is 14% cheaper to buy now than it was five years ago.

One reason tobacco stocks have fallen is the investor fear that declining cigarette usage could lead to sales falling. That is definitely a risk for British American. Its cigarette volumes fell 6% last year.

But thanks to the pricing power of its premium brands and the addictiveness of nictotine, the revenue hit was not as bad. Still, revenues fell 4% year on year. Meanwhile, growth in non-cigarette sales meant that total revenues declined by only 1%.

The company booked a huge loss as it wrote down the value of some brands. But it generated almost £8bn in adjusted cash from operations. Against that, a market capitalisation of £55bn looks cheap to me.

The business raised its dividend this week. The yield of 9.3% is attractive to me.

JD Sports

Shares in JD Sports (LSE: JD) have had a miserable start to the year after a profit warning last month and are down 34%.

They are still 17% higher than five years ago, though. I think they look cheap at the current price. The market capitalisation is well under £6bn. That looks cheap given that the company still expects profit before tax and adjusted items to top £900m for the year and ended its first half with £1.3bn of net cash.

In the warning, JD said that recent trading in the peak season “was softer and more promotional than we anticipated”. There is a risk things could keep getting worse.

Directors have been buying this British share: the chief executive spent £99,000 of his own money on them last month. I would happily buy too.

Henderson Far East Income

British shares or foreign shares? Some London shares can give me lots of international exposure.

My third pick offers that. It is an investment trust with a double-digit percentage dividend yield.  

Specifically, Henderson Far East Income (LSE: HFEL) yields 11.4% at the moment.

Can that last? Asian economic slowdown is a risk to the trust’s earnings and dividends. Such a high yield often signals City fears that a dividend cut is on the cards.

Henderson Far East Income offers me exposure to some high-growth economies. The passive income prospects of its high yield also appeal to me.

The trust aims to “provide shareholders with a growing total annual dividend per share“. Even if the dividend is cut, the yield could still be fairly juicy (though it might not be). But if Asian economies perform well enough, it may be that the dividend is not even cut.

C Ruane has positions in British American Tobacco P.l.c. and JD Sports Fashion. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Just 1 year’s Stocks and Shares ISA allowance could generate a £1,900 annual passive income. Here’s how!

Fretting about the upcoming Stocks and Shares ISA contribution deadline? Our writer has an upbeat approach, focusing on ongoing passive…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

As global markets dip, British passive income stocks offer higher yields at cheaper prices

Mark Hartley takes a look at some higher-yielding FTSE stocks that have taken a hard hit in the past month.…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

2 ‘overpriced’ FTSE 100 shares I’ve got my eye on if the stock market crashes

Never one to miss an opportunity, our writer is putting cash aside to buy quality FTSE 100 stocks in the…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

With stock market risks emerging, is now the time to consider the 60/40 portfolio?

The stock market could be in for a period of turbulence. Here’s a simple strategy that can help long-term investors…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Is a stock market crash coming? It’s not too late to get ready!

Christopher Ruane sees reasons to fear a coming stock market crash. Rather than tying to time it, he's hoping to…

Read more »

Investing Articles

Down 4% in 2026, is now the time to consider buying Nvidia shares

Has Nvidia become too big to keep growing? Or is the stock’s decline this year a chance to think about…

Read more »

Investing Articles

Is the party finally over for Rolls-Royce shares?

Rolls-Royce shares have made investors rich but momentum is slowing and the Iran conflict isn't helping. How worried should we…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

7.8% dividend yield! A dirt-cheap UK income share to buy today?

I’m on the hunt for lucrative passive income opportunities, and this under-the-radar FTSE stock currently offers a whopping 7.8% dividend…

Read more »