British shares look cheap. Here are 3 I’d snap up!

Our writer is eyeing a trio of cheap looking British shares he reckons could prove smart additions to his portfolio. Here he weighs some pros and cons.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The London stock market seems out of fashion with many investors – and it shows in some share prices. Quite a few blue-chip British shares look cheap to me.

Cost and value are not the same thing. So when I say a share looks cheap, that does not necessarily mean that it has a low price. It means that I think I can pay less for it today than the long-term value I hope to get from owning it.

If I had spare cash to put to work, here are three British shares I would happily buy today.

British American Tobacco

Some UK shares have had a tough few years – and so have tobacco stocks more broadly.

So it may come as no surprise that British American Tobacco (LSE: BATS) is 14% cheaper to buy now than it was five years ago.

One reason tobacco stocks have fallen is the investor fear that declining cigarette usage could lead to sales falling. That is definitely a risk for British American. Its cigarette volumes fell 6% last year.

But thanks to the pricing power of its premium brands and the addictiveness of nictotine, the revenue hit was not as bad. Still, revenues fell 4% year on year. Meanwhile, growth in non-cigarette sales meant that total revenues declined by only 1%.

The company booked a huge loss as it wrote down the value of some brands. But it generated almost £8bn in adjusted cash from operations. Against that, a market capitalisation of £55bn looks cheap to me.

The business raised its dividend this week. The yield of 9.3% is attractive to me.

JD Sports

Shares in JD Sports (LSE: JD) have had a miserable start to the year after a profit warning last month and are down 34%.

They are still 17% higher than five years ago, though. I think they look cheap at the current price. The market capitalisation is well under £6bn. That looks cheap given that the company still expects profit before tax and adjusted items to top £900m for the year and ended its first half with £1.3bn of net cash.

In the warning, JD said that recent trading in the peak season “was softer and more promotional than we anticipated”. There is a risk things could keep getting worse.

Directors have been buying this British share: the chief executive spent £99,000 of his own money on them last month. I would happily buy too.

Henderson Far East Income

British shares or foreign shares? Some London shares can give me lots of international exposure.

My third pick offers that. It is an investment trust with a double-digit percentage dividend yield.  

Specifically, Henderson Far East Income (LSE: HFEL) yields 11.4% at the moment.

Can that last? Asian economic slowdown is a risk to the trust’s earnings and dividends. Such a high yield often signals City fears that a dividend cut is on the cards.

Henderson Far East Income offers me exposure to some high-growth economies. The passive income prospects of its high yield also appeal to me.

The trust aims to “provide shareholders with a growing total annual dividend per share“. Even if the dividend is cut, the yield could still be fairly juicy (though it might not be). But if Asian economies perform well enough, it may be that the dividend is not even cut.

C Ruane has positions in British American Tobacco P.l.c. and JD Sports Fashion. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

New to investing in the stock market? Here’s how to try to beat the Martin Lewis method!

Martin Lewis is now talking about stock market investing. Index funds are great, but going beyond them can yield amazing…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

This superb passive income star now has a dividend yield of 10.4%!

This standout passive income gem now generates an annual dividend return higher than the ‘magic’ 10% figure, and consensus forecasts…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

£5,000 invested in Tesco shares on 1 January 2025 is now worth…

Tesco shares proved a spectacular investment this year, rising 18.3% since New Year's Day. And the FTSE 100 stock isn't…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

With 55% earnings growth forecast, here’s where Vodafone’s share price ‘should’ be trading…

Consensus forecasts point to 55% annual earnings growth to 2028. With a strategic shift ongoing, how undervalued is Vodafone’s share…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how I’m targeting £12,959 a year in my retirement from £20,000 in this ultra-high yielding FTSE 100 income share…

Analysts forecast this high-yield FTSE 100 income share will deliver rising dividends and capital gains, making it a powerful long-term…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Is Diageo quietly turning into a top dividend share like British American Tobacco?

Smoking may be dying out but British American Tobacco remains a top dividend share. Harvey Jones wonders if ailing spirits…

Read more »

Young woman holding up three fingers
Investing Articles

Just released: our 3 top income-focused stocks to consider buying in December [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Tesco’s share price: is boring brilliant?

Tesco delivers steady profits, dividends, and market share gains. So is its share price undervaluing the resilience of Britain’s biggest…

Read more »