With a 10% dividend yield, should this be the first FTSE 100 stock I buy in 2024?

This FTSE 100 share price has fallen 25% in a year, but the dividend yield is now up in double digits. And it’s forecast to rise further.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Businessman use electronic pen writing rising colorful graph from 2023 to 2024 year of business planning and stock investment growth concept.

Image source: Getty Images

We’re starting a new year, which means many of us are planning ahead for our FTSE 100 investments.

The trouble is, I can’t remember a start to a year when we’ve been more spoiled for choice. We had a lot of superb cheap stocks to pick in 2023. And now, I’d say the stock market outlook is brighter. Yet those cheap shares still look super cheap to me.

So what’s this 10% dividend yield? It’s British American Tobacco (LSE: BATS).

Share price down again

After a surge in 2022, the share price has collapsed again.

The stock’s price-to-earnings (P/E) ratio is now down to a bit over six. For any company that’s not about to go bust, I reckon that could be a steal. So what’s wrong now?

Well, forecasts show a bit of a wobble in the next couple of years. Nothing big, but just a slight fall in earnings.

Has that spooked the market into thinking the inevitable end of the tobacco industry is a bit closer now? Maybe.

Not so bad

But I don’t think I see cause for alarm. The softer forecast for 2024 comes after what looks like a bumper year in 2023. We should have those results on 9 February.

And I think fears for the decline of the industry are overdone. I was hearing the same 10 years ago, and the years since have brought more profit growth and big dividends.

There’s an ethical thing too, and that does concern me — each of us, of course, needs to decide on that for ourselves.

But I do like the way the firm is putting so much into new kinds of products. In a December update, CEO Tadeu Marroco said: “We now expect New Categories to be broadly breakeven in 2023, two years ahead of our original target.” That’s impressive.

Outlook

In fact, the whole thing was big on this ‘Building a Smokeless World’ drive, and the board aims to get 50% of revenue from non-combustibles by 2035.

It also said: “We will continue to reward shareholders through our strong cash returns, including our progressive dividend, and, once the middle of our leverage range is reached, we will evaluate all opportunities to return excess cash to our shareholders.

That bodes well for the headline 10% dividend yield. Analysts seem to think it will rise a bit in the next two years too. They have it at 11% by 2025.

Bottom line

Now, I can’t ignore the risk here. There’s the long-term risk to the business, even with the shift to new product types. In the time between now and 2035, and that 50% revenue aim, who knows what might happen?

I also see a fair chance we could be in for a long spell of weak British American share prices, through market fears. That P/E of six could be here for some time… or even fall.

But the 10% dividend does look good to me. I put this in my top five FTSE 100 candidates.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

This £20k ISA could deliver almost £1,500 passive income per year

Edward Sheldon shows how building a simple dividend stock portfolio could generate a substantial amount of passive income each year.

Read more »