Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Should I buy this dividend stock with a 7.9% yield?

The tobacco industry continues to offer ever-increasing dividend yields to income investors. But is the gravy train soon going to end?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

British union jack flag and Parliament house at city of Westminster in the background

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 is home to some of the biggest high-dividend-yield companies on the London Stock Exchange. And one firm that seems to be getting attention from income investors is Imperial Brands (LSE:IMB).

The tobacco enterprise has been steadily stealing market share and executing price hikes in the ongoing inflationary environment. This ultimately translated into yet another dividend hike for shareholders along with the continuation of a £1.1bn share buyback programme.

Those certainly sound like winning traits for a dividend portfolio. So should investors be considering buying a piece of this enterprise?

A sustainable yield

Tobacco companies aren’t everyone’s cup of tea. The health impact of smoking tobacco products is well known, and with the rise of ESG investing, companies like Imperial Brands have steadily been losing popularity among investors.

However, unpopular stocks have a habit of being terrific investments since they’re often underestimated. And looking at the group’s recent performance, there’s plenty to be bullish about.

Its core product portfolio has seen sales shrink on the back of reduced volumes as the impact of exiting Russia emerges. But sales from its Next Generation Products (NGPs) have been far more encouraging, with net revenue growth up by 26%!

Seeing the firm find success with NGPs is particularly encouraging. After all, these are the group’s non-combustible products, such as vaping devices, heated tobacco, and oral nicotine, that have far less harmful health side effects.

Overall, underlying margins improved, cash generation remained robust, and it looks like the dividends won’t stop flowing any time soon. Pairing all this with a seemingly dirt cheap price-to-earnings (P/E) ratio of 7.4 makes the 7.9% dividend yield look like a very attractive addition to an income portfolio, in my opinion. Having said that, some caution is probably warranted.

An uncertain threat

While Imperial Brands continues to be resilient, its days may be numbered. The recent policy proposal from the UK government to ban smoking in the next few decades is yet another move to restrict the consumption of Imperial Brands’ combustible products.

Management’s solution to the increasingly strict regulatory environment is its NGPs. However, even these have started catching the attention of the FDA in America, which has hampered performance.

In the meantime, these continue to incur some fairly chunky losses for the business. And there’s a giant question mark over whether they’ll be able to reach the same level of profitability as traditional cigarettes in the long run.

This uncertainty may very well explain why Imperial Brands shares are priced so cheaply. So while the dividends look rock solid today, this may change over the coming decade. And if the share price continues to retreat over the same period in anticipation of a payout cut, investors may be left disappointed, even with a near-8% yield.

Therefore, I think it may be wiser to look for other income stocks with a more transparent future.

Zaven Boyrazian has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

4 dirt-cheap growth shares to consider for 2026!

Discover four top growth shares that could take off in the New Year -- and why our writer Royston Wild…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

I asked ChatGPT how to start investing in UK shares with just £500 and it said do this

Harvey Jones asks artificial intelligence a few questions about how to get started in investing, before giving up and deciding…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Yielding 10.41%, is this the best dividend share in the FTSE 250?

Jon Smith points out a dividend share with a double-digit yield, but explains why digging below the surface provides important…

Read more »

Investing Articles

Is 2026 the year it all goes wrong for the Rolls-Royce share price?

2025 has been another stellar year for the Rolls-Royce share price but Harvey Jones wonders just how long its magnificent…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A SpaceX IPO could light a fire under this FTSE 100 stock

Shareholders of this FTSE 100 investment trust may have just got an early Christmas present from Space Exploration Technologies (SpaceX).

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Can dividends REALLY provide a second income you can live on?

Achieving a strong and sustained passive income in retirement may be easier than you think, even as yields on UK…

Read more »

Market Movers

33p penny stock Made Tech could be set for huge gains in 2026, if City analysts are right

This penny stock just experienced a sharp move higher. However, analysts reckon that there are plenty more gains to come…

Read more »

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »