One FTSE 250 stock to consider buying in 2024… and one I’m avoiding

Stephen Wright thinks that strong fundamentals will drive performance in 2024. What does that mean in terms of FTSE 250 stocks?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Aston Martin DBX - rear pic of trunk

Image source: Aston Martin

The FTSE 250 has a whole range of stocks for investors to consider buying. But with the UK expected to slip into a mild recession, which ones will do well in 2024?

In a tough economic environment, I think a couple of things are going to be important. One is a strong balance sheet and the other is the ability to generate cash reliably.

Buy: Games Workshop

I’ll boldly predict that Games Workshop (LSE:GAW) won’t be a FTSE 250 stock by the end of 2024. I think it’s destined for the FTSE 100 and I’m looking seriously at buying it before it gets there.

At a price-to-earnings (P/E) ratio of 24, the stock doesn’t look cheap. But I think the quality of the underlying business means it’s worth paying up for this one.

Games Workshop’s greatest strength is its intangible assets. It has a loyal customer base that is hard to disrupt and it is able to use this to earn huge returns on invested capital.

In 2023, Games Workshop generated £150m in operating income using £100m in fixed assets – a return of over 100% That compares well with pretty much any UK stock at the moment.

Even in the kind of recession that seems to be on the cards, I think the company will continue to attract  its share of people’s disposable income. That’s why I’m expecting big things in 2022 from the stock. 

Avoid: Aston Martin Lagonda

Aston Martin Lagonda (LSE:AML) currently has a market valuation of £1.8bn. And what investors get for that price – as far as I can tell – is mostly potential.

That’s not a sly way of saying ‘nothing’ – I think there is genuine potential here. The company has an enviable brand and some promising deals with other manufacturers for building electric vehicles.

What it doesn’t have, though, is cash. The business has been free cash flow negative for years and I find it hard to see that changing any time soon. 

As a result, the company’s debt has been growing and its share count has been increasing at an alarming rate as it attempts to finance its cash burn. I’d be worried about this more if I were to buy the stock.

It might be that something impressive is on the horizon – the market clearly believes this based on the performance of the stock this year. But it’s way too speculative for me at the moment.

Winners and losers

The American writer Damon Runyon famously said that the race isn’t always won by the swift and the battle isn’t always won by the strong… but that’s the way to bet. That’s very much my thinking here.

Exactly what will happen in 2024 is hard to predict accurately. It seems there’s always something that makes forecasting share prices accurately impossible in the short term.

Over time, though, I think investing in stronger businesses will provide better returns. That’s why I prefer Games Workshop over Aston Martin Lagonda at the moment.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended Games Workshop Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »