Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

I’d shun Vodafone’s 11% yield and buy this FTSE 100 stock for passive income in 2024

The connectivity giant boasts a stonkingly high dividend yield. But Paul Summers would rather get his passive income fix from another FTSE 100 stock.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Businesswoman analyses profitability of working company with digital virtual screen

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With a forecast dividend yield nearing 11%, at the time of writing, I can see why investors seeking passive income might gravitate towards Vodafone (LSE: VOD) shares. Even so, I think there are far better alternatives.

Too good to be true

At first glance, it seems absurd to shun the connectivity and digital services provider — it’s easily the highest-yielding stock in the FTSE 100 right now. By comparison, the index itself yields ‘just’ 3.8%.

However, it’s because this yield is so big that I’m reaching for my bargepole. You see, an eye-watering dividend stream is usually a sign that the market has concerns over how a company is performing. This can lead to a wave of selling which pushes the share price lower and the yield even higher (they are negatively correlated).

For me, the biggest issue here is that Vodafone still has far too much long-term debt on its balance sheet. Yes, assets are being sold to address this but not at a rate I’d like. And the longer this burden remains, the more payouts are at risk.

Low cover

Based on analyst estimates, Vodafone will be unable to meet this year’s total dividend with expected profit. Now, the shortfall isn’t huge and the situation is projected to improve slightly in FY25. But it hardly inspires confidence. I look for dividend cover of at least 1.5 times. Two times is ideal.

For balance, the shares now change hands for a little less than 10 times forward earnings. That’s arguably cheap relative to the UK stock market as a whole. So if general sentiment continues to improve at the rate it has over recent weeks, Vodafone could deliver a tidy capital gain in addition to income in 2024.

Notwithstanding this, a horrible performance over the last five years makes the opportunity cost of tying my cash up here too big to contemplate.

Better track record

One stock I’d pick over Vodafone for passive income for 2024 would be consumer goods giant Unilever (LSE: ULVR).

Again, that might seem a bit odd. The Marmite-maker’s share price has been in similarly poor form this year. However, if I assume this momentum will eventually reverse (and I’m inclined to think it will as the cost-of-living crisis abates), there’s an argument for banking the passive income in the meantime.

But it goes a bit deeper than that. Unilever has a better track record of annually hiking its payouts. To me, that sends a signal that this company is resilient. By contrast, Vodafone’s record over the last few years has been unsurprisingly woeful.

On sale

So what are the potential downsides to backing Unilever right now? To me, there are two that jump out.

First, Unilever stock yields 4.0%. That’s higher than the index but a lot lower than over at Vodafone (if we assume the latter isn’t cut).

Second, there’s a possibility that some shoppers won’t return to branded goods. I think this is unlikely. History shows that memories of tough times quickly fade and habitual spending returns.

And with Unilever’s shares now cheaper than they’ve been in years (a forecast P/E of under 16 for FY24), I think the investment case here is more attractive.

Now I just need to find some cash to buy the stock.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever Plc and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using smartphone at home, watching stock charts.
US Stock

I asked ChatGPT for the juiciest growth share for 2026, and it said…

Jon Smith is rather unimpressed with the growth share that ChatGPT presents to him, and explains his reasons why in…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

Here’s a stock lurking in the FTSE 100 with a 9% dividend yield forecast

Jon Smith highlights a FTSE 100 company that he thinks has been in the headlights for share price growth recently…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Could a 2026 stock market crash be on its way?

Will the stock market crash next year? Nobody knows for sure, including our writer. Here's what he's doing now to…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target a £5,555 monthly passive income?

Muhammad Cheema explains how an investor could target £5,555 in monthly passive income over time by making use of a…

Read more »

Little girl helping her Grandad plant tomatoes in a greenhouse in his garden.
Investing Articles

With single-digit P/E ratios, here are 3 of the FTSE 100’s cheapest-looking shares!

Only a few FTSE 100 shares are trading at single digit-multiples of earnings! And our Foolish author has highlighted what…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

How much do you need in an ISA to earn a £33,333 passive income?

Discover how to target a five-figure passive income in a Stocks and Shares ISA -- and a top 7.6%-yielding dividend…

Read more »

Tariffs and Global Economic Supply Chains
Investing Articles

Did Donald Trump just deliver fantastic news for Nvidia stock?

With artificial intelligence chip sales set to resume in China, is Nvidia stock worth looking at while it's trading under…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Market Movers

£20,000 of British American Tobacco shares could generate dividends of…

British American Tobacco shares are tipped to deliver more huge dividends over the next three years. Does this make them…

Read more »