This FTSE 100 share price just jumped 15%. Is it one of the best buys for 2024?

We’re all thinking about the best FTSE shares to buy for 2024, right? I know I am, and this one has been on my radar for some time.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investor looking at stock graph on a tablet with their finger hovering over the Buy button

Image source: Getty Images

Shares in AJ Bell (LSE: AJB) climbed 15% on 7 December, as the FTSE investment firm posted full-year results.

They’re still way down since the stock market crash of 2020, mind. But they look good value to me right now.

Cheap sector

Before I check on AJ Bell’s year, just a bit about the financial sector.

Banks, insurers, and all sorts of investment stocks crashed hard in the pandemic, and most have stayed there.

I think that’s just so short-sighted. Big City investors are so keen to make it look like they’re on the ball each quarter, they often don’t care about long-term value.

Look at us, we’re holding this month’s winners, not those financial sector losers.” Is that any way to make top long-term returns for investors?

Key sector

Surely the financial sector can’t fail to prosper in the long term? It should, unless we plunge into total economic collapse. And in that kind of apocalypse, I think I’ll have more to worry about than my Stocks and Shares ISA.

We have banks like Barclays on a price-to-earnings (P/E) ratio of under five? Only around a third of the FTSE 100‘s long-term average?

It looks crazy to me. But I think it gives private investors like us a cracking opportunity right now.

Sure, there are economic risks. Interest rates, higher for longer, and all that stuff… Finance stocks could well face more hard times before they come good again. But I want to buy the shares cheaply, while I can.

Back to AJ Bell

So, what about AJ Bell’s latest news?

Ooh, “record financial performance, with revenue up 33% to £218.2m and profit before tax (PBT) up 50% to £87.7m.”

The PBT margin is up from 35.6% last year to 40.2%. And the firm reported a 46% rise in diluted earnings per share, to 16.53p.

The board hiked the total dividend by 46%, to 10.75p per share.

That’s a 4.2% yield on the previous day’s closing share price. And forecasts have it rising to 5% next year.

What’s happened?

AJ Bell saw record net inflows too, and has record assets under adminstration.

What does this mean, in a time when big investors have been treating finance and investment stocks like they’re discarded Covid masks?

Did the market just get it badly wrong when it turned away from this sector?

Well yes, I think exactly that.

Should we buy?

Would I buy AJ Bell shares now?

I’m not sure. I expect the next couple of years to be fine. But more new records? Hmm, I don’t know. The full effects of the interest rate rises of 2022 and 2023 might take some time yet to feed through.

Still, that dividend yield is tempting. And there are forecast P/E multiples of 15 or so for the next two years.

Looked at alone, I think AJ Bell would be a buy for me. But other finance stocks look so much cheaper, and those are where my cash will go.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Aj Bell Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

GSK scientist holding lab syringe
Investing Articles

Why is everyone buying GSK shares?

GSK shares have been outperforming the FTSE 100 in 2026. Paul Summers takes a closer look and asks whether this…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
US Stock

A once-in-a-decade chance to buy software stocks?

Michael Burry thinks now is the time to think about buying falling tech stocks. But it might depend on which…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Here’s how a £20k ISA could generate a £1,000 weekly second income

Drip-feeding money into a Stocks and Shares ISA can put you on track to a four-figure second income. Royston Wild…

Read more »