I’d adapt Buffett’s strategy and start buying the best UK shares right now

Zaven Boyrazian believes following Warren Buffett’s principles can help investors profit from volatile UK shares in 2023 and beyond.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Smiling young man sitting in cafe and checking messages, with his laptop in front of him.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Even with the economic outlook improving monthly, UK shares continue to be volatile during this earnings season.

Yet looking at the track records of legendary investors such as Warren Buffett proves that periods like these are the perfect hunting grounds for bargains. That’s the case whether it’s US shares as he prefers, or the UK shares that I like.

Some of the best companies in the country are on sale right now. And those that can identify and buy these stocks while they’re still undervalued can potentially lock in lucrative long-term gains. With that in mind, let’s explore some clever tactics to find and capitalise on these opportunities.

Don’t be scared of volatility

Watching a position drop by double-digits can be quite a stomach-churning experience, especially for novice investors. Numerous behavioural finance studies have shown that the pain of losses is far stronger than the joy of gains. That’s why panic selling, even among professionals, is so common despite the fact that experts know it’s a mistake.

Volatility is a natural part of the investing journey. And while it can be unpleasant, it can be leveraged as a powerful wealth-building tool for long-term investors.

In the short term, valuations are driven by general investor sentiment. When investors, in general, feel pessimistic about the future, shares typically head in the wrong direction, and vice versa. This forward-thinking mentality is why stock market crashes, and corrections, throughout history have almost always come before a recession rather than during one.

But in the long term, a share price will reflect the quality and value of the underlying business. So a sudden dip in share price due to near-term concerns that don’t compromise the long-term strategy could very well be a terrific buying opportunity.

Focus on competitive advantages

Despite having a reputation for snapping up cheap shares, Buffett doesn’t just buy any old discounted stock. He operates with the mentality of holding onto the shares forever. Therefore, he’s only interested in buying companies that have the capacity to thrive for decades to come.

Knowing which businesses will be world titans a decade from now is pretty difficult. A quick glance at the history of the FTSE 100 shows that the mix of the largest enterprises in the UK has constantly changed. The same is true for the S&P 500 across the pond.

However, something that all leading businesses today share is a competitive moat. These are made up of a collection of hard-to-replicate advantages that enable companies to have a significant upper edge against their competitors. The wider the moat, the easier it is to protect and steal market share, eventually dominating an industry.

The bottom line

There are never any guarantees when it comes to investing in the stock market. Even the biggest or most promising UK shares can end up falling short of expectations through no fault of its own. After all, disruptions to businesses aren’t always internal.

However, portfolio risk can be managed through tactics like diversification and pound-cost averaging. And in the long run, consistently picking up top-notch stocks trading at a discount is a proven recipe for building wealth.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »