Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

2 falling FTSE 100 stocks investors should consider buying!

With so much market volatility, this Fool explains why buying these falling FTSE 100 stocks now could be a shrewd move.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young Asian man drinking coffee at home and looking at his phone

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s fair to say FTSE 100 stocks have experienced mixed fortunes in recent months. Two falling shares I believe investors should seriously consider snapping up are Rentokil (LSE: RTO) and Unilever (LSE: ULVR). Here’s why they could bounce back nicely.

Pest control

Rentokil shares have struggled in recent months. They’re trading for 419p as I write. Over a 12-month period, the shares are down 19% from 521p to current levels. Last month’s trading update pushed the shares down 31% from 610p to current levels. I think this was an overreaction and presents a great buying opportunity.

Rentokil’s interim results a few months earlier set high expectations. So when Q3 results came in with volatility impacting its core market, North America, and the business stating that performance might be “marginally below” expectations, the shares dipped substantially. Revenue growth came in at 53.3%, compared to the 70% expected. I think the market was unforgiving based on how the share price reacted.

In the short term, Rentokil is at the mercy of macroeconomic issues. These include rising interest rates and soaring inflation. The former in particular is impacting Rentokil in North America and there are no signs of this changing any time soon.

However, Rentokil shares look like a good buy-and-hold opportunity, in my opinion. They offer a passive income with a dividend yield of just below 2%. Plus, continued market volatility could see FTSE 100 stocks cutting or cancelling returns. Plus, the shares are now trading on a price-to-earnings ratio of 18.

Finally, Rentokil’s market dominance, experience over several decades, as well as geographical footprint and diversification are too good to ignore. At this stage, current volatility could make holding any shares a bumpy ride. However, if any market recovery were to occur, I’d expect to see the shares flying high once again in the long term.

Consumer goods giant

Unilver’s shares recently hit 52-week lows, which is surprising to me but again, looks like a great buying opportunity. As I write, they’re trading for 3,919p. At this time last year, the shares were trading for 3,947p, which is pretty much the same position. However, since market volatility took hold, they’ve dropped 11% from 4,443p in February to current levels.

Unilever could see demand for its products lessen due to tougher economic conditions. After all, many of its popular products are considered branded, premium goods. The rise of essential, cheaper ranges could attract the wallet-conscious consumer. Plus, rising costs and supply chain issues won’t help the firm’s performance and share price in the short term at least.

I firmly believe the cream eventually rises to the top. Unilever being the cream in this instance. Its profile, presence, diversification and experience of navigating tough economic periods cannot be ignored.

Plus, when I think that Unilever shares are trading on a price-to-earnings ratio of 12, they look well-priced to me. Plus, a passive income opportunity with a yield of 3.9% is enticing too.

Overall there are lots of FTSE 100 stocks out there that present buying opportunities in my eyes. These are just two investors should take a closer look at and consider buying.

Sumayya Mansoor has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Forget high yields? Here’s the smart way to build passive income with dividend shares

Stephen Wright outlines how investors looking for passive income can put themselves in the fast lane with dividend shares.

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

15,446 Diageo shares gets me a £1,000 monthly second income. Should I?

Diageo has been a second-rate income stock for investors over the last few years. But the new CEO sees potential…

Read more »

Investing Articles

2 FTSE 100 stocks to target epic share price gains in 2026!

Looking for blue-chip shares to buy? Discover which two FTSE 100 stocks our writer Royston Wild thinks could explode in…

Read more »

A row of satellite radars at night
Investing Articles

If the stock market crashes in 2026, I’ll buy these 2 shares like there’s no tomorrow

These two shares have already fallen 25%+ in recent weeks. So why is this writer wating for a stock market…

Read more »

British Pennies on a Pound Note
Investing Articles

How much money does someone really need to start buying shares?

Could it really be possible to start buying shares with hundreds of pounds -- or even less? Christopher Ruane weighs…

Read more »

Two gay men are walking through a Victorian shopping arcade
Investing Articles

With Versace selling for £1bn, what does this tell us about the valuations of the FTSE 100’s ‘fashionable’ stocks?

Reflecting on the sale of Versace, James Beard reckons the valuations of the FTSE 100’s fashion stocks don’t reflect the…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Want to stuff your retirement portfolio with high-yield shares? 5 to consider that yield 5.6%+

Not everyone wants to have a lot of high-yield shares in their portfolio. For those who might, here's a handful…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

How much do you need in a SIPP to target a £3,658 monthly passive income?

Royston Wild discusses a 9.6%-yielding fund that holds global stocks -- one he thinks could help unlock an enormous income…

Read more »