Why FTSE 100 stock Whitbread might just have started the next bull market

Here’s why results from FTSE 100 stock Whitbread have fired me up to look for other share opportunities for a new bull market.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black woman using loudspeaker to be heard

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

FTSE 100 stock Whitbread (LSE:WTB) just released barnstorming interim figures.

I don’t own any of the shares, but the hotel chain’s great performance tells us much about the state of the economy.

And things are not as bad as we might expect after seeing the relentless negative headlines from the mainstream media.

In the six months to 12 October, the company achieved an increase in adjusted profit before tax of 44%. And that outcome was even ahead of the directors’ expectations.

Business is booming

The Whitbread business is flying right now. And that’s remarkable because the hotel industry is known for its cyclicality and sensitivity to the general economy.

The company has a decent growth strategy. And it’s building on its well-known brands, the main one being Premier Inn.  But people, businesses and organisations just don’t use hotels as much when they are struggling financially.

So if the state of the economy is grim, we can reasonably expect it to show up in Whitbread’s results. But this report is the exact opposite – it’s a blinder!

And the situation tempts me to read across to other businesses. My guess is we’ll see a lot more companies knocking the ball out of the park with positive trading figures in the coming weeks and months.

However, UK stocks have been suppressed. And the flare up of trouble in the Middle East has probably dealt another blow to general investor sentiment.

But if businesses keep reporting good results, the stock market will get the message in the end and a general bull market will likely gather pace. I reckon a major FTSE 100 stock like Whitbread is the sort of business to make the market sit up and pay attention.

An optimistic multi-year outlook

Looking ahead, the Whitbread directors said they are “optimistic” about the outlook for the coming years in the firm’s markets in the UK and Germany. Demand for hotels for leisure and business is strong. And the company has a robust forward-booked position.

They think favourable supply dynamics are set to continue for some time. However, the ongoing decline of independent hotels and “constrained UK room supply growth” is helping the business gain market share.

The Whitbread business looks like it’s cycling higher and the directors seem bullish about the firm’s prospects.

Meanwhile, the chart shows some progress. But there may be more distance for the share price to travel in the years ahead.

There are no guaranties of a positive outcome for new Whitbread shareholders. But the company is well worth deeper research and consideration now for potential inclusion in a diversified portfolio.

One of the biggest risks for investors is the inherent cyclicality of operations. And that means the immediate prospects for the business can turn down again fast if conditions deteriorate.

Nevertheless, I see today’s update as encouraging. And it’s fired me up to look for other stock opportunities alongside Whitbread. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

Could starting a Stocks & Shares ISA be my single best financial move ever?

Christopher Ruane explains why he thinks setting up a seemingly mundane Stocks and Shares ISA could turn out to be…

Read more »

Investing Articles

How I’d invest £200 a month in UK shares to target £9,800 in passive income annually

Putting a couple of hundred of pounds each month into the stock market could generate an annual passive income close…

Read more »

Investing Articles

How much passive income could I make if I buy BT shares today?

BT Group shares offer a very tempting dividend right now, way above the FTSE 100 average. But it's far from…

Read more »

Investing Articles

If I put £10,000 in Tesco shares today, how much passive income would I receive?

Our writer considers whether he would add Tesco shares to his portfolio right now for dividends and potential share price…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

What grows at 12% and outperforms the FTSE 100?

Stephen Wright’s been looking at a FTSE 100 stock that’s consistently beaten the index and thinks has the potential to…

Read more »

Young Asian woman with head in hands at her desk
Investing For Beginners

53% of British adults could be making a huge ISA mistake

A lot of Britons today are missing out on the opportunity to build tax–free wealth because they don’t have an…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

With growth in earnings and a yield near 5%, is this FTSE 250 stock a brilliant bargain?

Despite cyclical risks, earnings are improving, and this FTSE 250 company’s strategy looks set to drive further progress.

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

With a 10%+ dividend yield, is this overlooked gem the best FTSE 100 stock to buy now?

Many a FTSE 100 stock offers a good yield now, although that could change as the index rises. This one…

Read more »