9%+ dividend yields! Are these cheap-as-chips FTSE 100 stocks terrible value traps?

These FTSE 100 stocks carry rock-bottom valuations right now. Could they prove brilliant buys to boost my dividend income?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop

Image source: Getty Images

As an investor I love a good bargain. The great news for me is that market volatility in 2023 leaves many top FTSE 100 stocks trading on low earnings multiples and with huge dividend yields.

But how can investors distinguish the brilliant value stocks from the dangerous duds? Some UK shares carry low prices due to their poor quality. And many pose a serious threat to investors’ long-term wealth.

The following high-yield FTSE companies have attracted my attention recently. Could they help me supercharge my returns?

British American Tobacco

Cigarette makers like British American Tobacco (LSE:BATS) manufacture highly-addictive products. While this may raise ethical problems it does bring benefits to investors, as stable product demand provides these businesses with reliable profits and cash flows.

But as someone who invests for the long haul, I’m not convinced these companies’ shares are worth buying. As legislators tighten rules concerning smoking (and, more recently, vaping), the future of such businesses is in severe peril.

British American Tobacco’s share price sank again late last week as US regulators slapped bans on several of its products. The company can no longer sell six of its Vuse Alto flavoured e-cigarettes, including menthol, which is a huge money spinner.

As health concerns mount, the trouble facing Big Tobacco companies is only set to intensify. This explains why British American Tobacco’s share price has shed more than half of its value since 2017.

Today, the firm trades on a forward price-to-earnings (P/E) ratio of 6.4 times. It also carries a mighty 9.8% dividend yield for this year. These low valuations reflect the high chance its share price will keep slumping.

Vodafone Group

Telecoms business Vodafone Group (LSE:VOD) has troubles of its own right now. Not only does it face intense competition in its European and African markets, it also must find a way to grow revenues in its key German market after changes to product bundling regulations struck revenues.

However, unlike British American Tobacco, this FTSE 100 company is a big player in a growing market. The digital transformation and growth in areas like e-commerce, cloud computing and the Internet of Things (IoT) means out dependance on telecoms suppliers is going to increase.

Vodafone is one of my favourite picks in this sector too, due to its emerging market operations. It provides mobile and broadband products and mobile money services to more than 130m customers in Africa. Rapid population growth and rising personal incomes mean that these numbers should continue growing.

Finally, I like the steps new chief executive Margherita Della Valle is taking to bolster earnings growth. These include slimming down its cost base and putting more focus on the Vodafone Business division.

Today, Vodafone shares trade on a forward P/E ratio of 10.6 times. They also carry a 9% dividend yield. On balance I think this is a great FTSE value stock to think about buying.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended British American Tobacco P.l.c. and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

I asked ChatGPT to settle the ISA v SIPP debate once and for all. It said…

Instead of working out whether an ISA or SIPP is the better tax wrapper, Harvey Jones called the robots in.…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

Amazon shares: overpriced or a possible bargain?

Christopher Ruane thinks Amazon shares look pricier than he normally likes -- but also reckons they could be a potential…

Read more »

Female Tesco employee holding produce crate
Investing Articles

In a jittery market, could Tesco shares be a defensive choice?

Could Tesco shares be a safe haven in nervous markets, given that consumers always need to eat? Our writer is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much might £10,000 in Rolls-Royce shares soon be worth? Let’s ask the experts

Do Rolls-Royce shares look like a good buy after recent price falls? City analysts still appear bullish, but global events…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »