I’d buy these cheap FTSE 100 shares in any new stock market crash

The secret to long-term investing success is surely to buy our favourite shares when they’re cheap. Will my top FTSE 100 picks get cheaper?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Will we see another FTSE 100 crash soon? Shares look cheap to me now, so I don’t think so.

But if they should get even cheaper, we’ll need to decide which to buy. Actually, in a new crash, I reckon most Footsie stocks could become no-brainer buys.

So it’s easy, then. I’ll just buy anything, or buy an index tracker fund. That’s all, and bye for now, it’s been nice talking to you. No, wait…

Buy the market

I do actually think just buying the market can be a great strategy in a stock market slump. A FTSE 100 index tracker is one way to do it. There are also investment trusts that spread the cash across a whole range of top stocks.

But I really do have my favourite individual stocks that I’d want to snap up if we should see a new bear market.

Rolls-Royce Holdings is one. I look back on the times over the past few years when I saw them as good value, but held back due to the uncertainties.

But when a long-term quality company is cheap, shouldn’t we buy? Well, if I get the chance again, I’ll try not to miss it.

Bagging dividends

A market fall can be a great time to bag some long-term dividend stocks. If we want to hold them for decades to provide some passive income, why should we care about the share prices?

I don’t, really, except that when they’re lower, dividend yields are higher.

M&G offers a 9.6% dividend yield. And just imagine what that might soar to should the share price slide. Yes, it’s a great yield already, and M&G is on my wishlist. But if it should fall first, it would be even better.

Long-term favourites

There’s another strategy that I think long-term investors could benefit from in a new downturn. And that’s whatever our current strategy is… just more of it.

Those of us who’ve been buying shares for years will know what we want. We’ll understand the sectors and companies we like best.

And we should, hopefully, have a feel for where good valuation lies, without having to do our analysis from scratch each time. It follows from the idea that we should buy what we know.

Favourites

For me, that’s mainly banks and housebuilders. Taylor Wimpey, for example, is on an 8% dividend yield. And banks are on what look like silly low price-to-earnings (P/E) ratios. We’re looking at just six for Lloyds Banking Group, and only five at Barclays.

These are stocks that I already think are cheap. So if they fall further… I’ll want to buy as much as I can.

Bad news?

Saying all this, we do need to be a bit cautious in any new crash. There might actually be good reasons for it, and our favourite stocks might really be in trouble. We only need to look at the 2008 banking meltdown to see that.

But as long as I keep my eye on diversification, I reckon my long-term gains can beat any short-term pain.

Alan Oscroft has positions in Lloyds Banking Group Plc. The Motley Fool UK has recommended Barclays Plc, Lloyds Banking Group Plc, and M&g Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Down 34% in 2025 — but could this be one of the UK’s top growth stocks for 2026?

With clarity over research funding on the horizon, could Judges Scientific be one of the UK’s best growth stocks to…

Read more »

piggy bank, searching with binoculars
Investing Articles

Can the rampant Barclays share price beat Lloyds in 2026?

Harvey Jones says the Barclays share price was neck and neck with Lloyds over the last year, and checks out…

Read more »

Investing Articles

Here’s how Rolls-Royce shares could hit £25 in 2026

If Rolls-Royce shares continue their recent performance, then £25 might be on the cards for 2026. Let's take a look…

Read more »

Departure & Arrival sign, representing selling and buying in a portfolio
Investing Articles

Prediction: in 2026 the red-hot Rolls-Royce share price could turn £10,000 into…

Harvey Jones can't believe how rapidlly the Rolls-Royce share price has climbed. Now he looks at the FTSE 100 growth…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Prediction: Tesco shares could soon climb another 17%

After a strong run for Tesco shares, analysts are optimistic for the start of 2026. Well, most of them are,…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Prediction: the Vodafone share price could soar 40% in 2026

Despite a great 2025, the Vodafone share price is still down 20% over five years. The latest predictions suggest more…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

By January 2027, £1,000 invested in Nvidia shares could turn into…

What could £1,000 in Nvidia shares do by 2027? Our Foolish author explores three potential scenarios for the artificial intelligence…

Read more »

Investing Articles

How to target a stunning £1,000 weekly passive income for retirement, starting in 2026

It's a brand new year and Harvey Jones says this is the ideal time to accelerate plans to build a…

Read more »